Technological Amazon, Inc.: The Business Concept Of Amazon

Strategic management is a business concept that consists of decision-making, analysis and actions an entity undertakes with an aim of creating and maintaining an upper hand. This concept involves three processes; analysis, decisions and actions. It involves the analysis of strategies and the internal or external environments of the entity. After the analysis, strategic decisions are made, covering local and international operations. Using of strategies requires proper allocation of the important assets.
Technology has important effects on business operations. Regardless of the span of your enterprise, technology has both tangible and intangible benefits that will help you make profits and create the outcomes your customers demand. Technological

is a global company that offers internet retail shopping services. Amazon was an online book retailer established 21 years ago during the 1994s, and has grown exponentially in sales and size as the years have gone by. Jeffrey P. Bezos started it in July 1994 and has led to its success. It was possible because of the strategies Amazon used. Emerging of online banking on the internet gave rise to the idea of online shopping. To become a competitive firm strong strategies are to be made. Amazon positions itself as a low-cost retailer and offers a wide range of products and services via online which is unique in the internet retail business. Amazon competes healthily and preserves its competitive advantages as it constantly upgrades itself in the dynamic market. It also shows that Amazon can continue to grow and achieve it mission and vision of being "earth's most customer centric

Amazon has discovered ways to reduce cost by using practices that are both efficient and effective or by employing a different technology. For example, Beats Headphones are one of the most high-end Headphones available within the Music market and are sold at a much cheaper price than the actual MRP. Amazon, along with reducing the cost, have warehouse in rural areas where the land is cheaper comparing it to that of urban or sub-urban areas.
Amazon use corporate strategies as well, the strategy to grow through mainly focusing on customer experiences. Looking into the Ansoff matrix we can see that Amazon was able to adopt all the 4 strategies. They have been able to penetrate the existing market, diversify, and develop products and markets. Technology advancement helped Amazon revolutionize the book industry. As the firm expanded Amazon diversified not only by selling books but albums, movies, toys, clothing, and electronic items along with second hand