How Did Mcdonalds Influence American Culture

The McDonald's corporate headquarters is located in Oak Brook, Illinois and sports a gift shop, a museum and McDonald's University, where manager, executives and franchisees receive training in the corporate culture--quality, service, cleanliness and value. Like Carl Karcher, Ray Kroc was not of wealthy stock. His early life mirrored that of Walt Disney in many ways and, in fact, the two men served together in World
War I and both eventually landed in Southern California. While Disney was certainly more well known, Ray Kroc may have actually influenced American culture far more.
However, both men had unique and important ability, that is, the art of selling things to kids. They set in motion a tidal wave of imitators who saw an entirely new

He knew Disney was on the right track with his appeal to children. The baby boom had produced a huge consumer group. McDonald's commercials were thus designed for children, using Speedee, a little chef with a hamburger head, for a mascot. The Ronald McDonald mascot was actually the idea of a franchisee in Washington, D.C. who originally hired Bozo the Clown to don the now famous suit and make public appearances. Soon Ronald McDonald became the corporate mascot as well. As McDonald's waxed in fame and fortune, the Disney empire began to wane. Walt had died, and the baby boomers were now in college and rebelling against most of what he had stood

Revenue tripled. The district then signed an exclusive contract with Coca-Cola to carry only its vending machines, gaining an additional $11 million for a ten year contract. Other school districts in Colorado and then those across the U.S. followed. Most of the contracts have been the work of Dan DeRose, who swung the first deals in Colorado Springs. For a percentage of profits, he negotiates on behalf of districts and relies on the competitiveness of the fast food and soda industries. Despite continual criticism that these advertisers have a captive audience among students, districts in financial trouble welcome the income to support ever-increasing costs of curriculum, equipment and athletic programs. The beverage and food industries know that "taste" for certain food and drink items are formed when children are in elementary school, and promote their products there by sponsoring any number of activities with offers of food and drink certificates. The goal, of course, is brand loyalty, and, in gaining that, the producers have a consumer for sixty-plus years to come. Consider that each can of soda has ten teaspoons of sugar and that the average teen drinks 600 cans a year. More recently, the three major soft drink manufacturers have added juices and water to their vending machines, but at much higher cost than the soda. The collaboration between fast food and soda corporations has been a