McDonalds. What had started as a humble family owned drive-through has become a multi-million dollar industry. Everywhere one goes, there are reminders of how amazingly widespread this company has become, whether it be seeing McDonald’s famous golden arches on a billboard or hearing the catchy “I’m Lovin’ It” tune in a commercial. But more than this, McDonalds has become part of our global identity– our McWorld. In 1940, McDonalds was not the multi-million dollar industry that people recognize today. In fact, it started out as a small drive-in style BBQ restaurant, owned by Dick and Mac McDonald, in San Bernadino, California. However in 1948, the entire workings of the restaurant were altered, making it the dawn of the McDonald’s empire. This new drive-in, like other drive-in restaurants of its time, struggled to make a large amount of profit, due to selling low-priced food using traditional methods, which were often labor intensive and expensive. But the McDonald brothers fixed this problem by reducing their menu 25 items to nine items: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and a slice of pie. Their staple item, the 30 cent hamburger, accounted for 80 percent of their total sales. Later, the brothers altered the production to that of the Fordist assembly line in order to make the whole operation fast and efficient, halving the price of their items, including their prized hamburger. (http://www.aboutmcdonalds.com/mcd/our_company/mcdonalds_history_timeline.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html). When, why, and where did McDonalds globalize? In1954, Ray Kroc, a multimixer salesman came upon the McDonald brother’s restaurant and was inspired to join the bu... ... middle of paper ... ...1 Oct 2013. . Doctor, Vikram. "Think globally, act locally | Features | Research." Research-live.com – news, analysis and jobs for market researchers. N.p., Oct. 2001. Web. 26 Oct. 2013. . Roy, K. N.p., n. d. 21 Oct 2013. . Von Worley, S.. N.p.. Web. 10 Nov 2013. Vignali, Claudio. "McDonald’s: “think global, act local” – the marketing mix." British Food Journal 103.2 (1899): 97-111. Web. 17 Nov. 2013. . www.personal.psu.edu. N.p., n.d. Web. 5 Oct. 2013. .
Ray Kroc was a shrewd entrepreneur who was all business. When buying out the McDonald’s brothers from their partnership the brothers had refused to sell Kroc their first store “The Big M”, Kroc then opened up a McDonald’s right across the street and drove them out of business. Not only do franchisees operate under the McDonald’s name but they also own the land they operate on which puts McDonald’s into the real estate business as well as the fast food business. This quote from Kroc puts into perspective how shrewd of a businessman he truly was, “If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water,” he said. “It is ridiculous to call this an industry. This is not. Th...
First, before I discuss the impact of McDonaldization on Wendy's Old Fashioned Hamburgers, I will define what McDonaldization is. McDonaldization is the process by which the principles of fast-food restaurants are coming to dominate more and more sectors of American society, as well as, of the rest of the world. (Ritzer 1998,Page 1) George ...
They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry.
In history, McDonald company is a very old company. McDonald family migrates to United States in late 1930. The head of McDonalds family Mr. Patrick McDonald established his food court business named as a “The Airdrome” a special name of hot dogs. The business of McDonald’s slowly increases and added a drinks and other Hamburgers items. After slowly rising the business, they think to shift their business in big buildings with good facilities of food items and resources. In the year 1940s, the food items business is named as a “McDonald’s
Ray Kroc bought out the McDonald brothers, Mac and Dick, for $2.7 Million in cash in 1961. Kroc’s prototype store in Des Plaines, Illinois, is now a museum.
When all of the aspects of McDonaldization are intertwined, society runs smoothly. East Side Mario’s was an example of a company that followed all the rules, aimed for a goal, and made it. I believe that’s all that it takes in anything you do in life to make it, just follow the rules and reach your goals. McDonaldization is a positive contribution to society. Bibliography Ritzer, George.
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).
America has a wide variety of identifiers; however, one thing in particular that stands out is America’s interest in fast food. During the mid-20th century, the McDonald brothers opened their first drive-through McDonald’s restaurant in San Bernardino, California. The drive-through was significant because at the time “the number of single-parent families and the number of women working outside the home have increased greatly” which means that people did not have time to go home and cook a homemade meal every day (Ritzer). When Ray Kroc came across the McDonald brother’s restaurant in 1954, he saw a gold mine and wanted to invest (Ray Kroc Businessman). He came up with a moneymaking concept, later known as franchising, where he would open the
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.
Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc.
McDonald’s restaurant was founded by two brothers, Richard and Maurice (Dick and Mac) McDonald, in 1940. They initially opened the restaurant under the name McDonald’s Barbeque which was located in San Bernardino, California. The McDonald brothers had a vision of a drive-in restaurant that focused on quality food and good service. They served a simple menu consisting of 20-25, mainly barbeque, items. In 1948 after eight years of operations the McDonald 's brothers discovered that the majority of their revenue was coming from hamburgers. With this in mind, they decided to change the menu and set their focus mainly on hamburgers. They also changed the name of the restaurant to simply “McDonald’s” and adopted an assembly line approach in the production process. After continued
Founded in 1940, the McDonald’s Corporation, renowned for their delicious fast foods such as hamburgers, is an embodiment of economic activity that has yielded success. Although it has experienced significant challenges in its growth, the corporation has managed to establish over 32,500 restaurants in 118 countries worldwide. In 2012, the BBC report ranked McDonald’s as the second largest employer in the private sector after Wal-Mart with approximately 1.9 million employees (Schlosser, 2012). Therefore, the Corporation plays a significant role in the world’s economy, making it one of the major international trades that investors eye. From the statistics, it is evident that the economic activities of the
In today’s market, McDonalds faces numerous challenges such as fierce competition, a more health conscious customer, and the continual need for improved customer satisfaction and menu. McDonalds needs to go through some changes in order to remain ahead in the fast-food industry.