Rankbrain Analysis

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It's a well known fact that humans have the ability to effeciently recognize patterns. Some people who work for Google, have highlighted the fact that backliinks, keywords, title tags and meta descritpoions are greate factors which can be utulied to sort and rank websites. However, the concept of recognizing such patterns on a massive scope is something that humans cannot easily do. Machines on the other hand, are extremly effeeint at gathering data. However, unlike humans they cannot recognize patterns as easily in terms of how certain patterns fit into the overal big picture as well as to understand what that pictures mean. MEaning that while mavhines can gather the writing that are made on the wall, they can't read the writign on the …show more content…

For example if RankBrain comes across a word it's not familzired with,it essnetially makes an educated guess as to what those words/phrases might mean and filter the subseuqnte results accordingly. As such, it is able to effectively hande never before seen search queires more effeceintly. A prime example of how RankBrain operates would be to compare it to a clerk at Bed Bath and Beyond. Bed Bath and Beyond would be Google in this scenario, the clerk would be RankBrain and the customer who has a question would be the typical searcher. Let's say that the customer goes to Bed Bath and Beyond and ask for "a plastic container that can squeeze lemon juice and filter seeds." The clerk would synthesiz those string of words and respond by saying "Oh, you mean a citrus squeezer? Those are in aisle 12. Ranbrains operates simialry to this concept, it synthesiez the words and phrasses that users make and recognize the relationship between those words as to what they mean simailry to how the clerk recognize the relationship between the key words "plastic," "lemon juice" "filter seeds" to determine that the customer wanted a citrus

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