Quality And The Importance Of Quality In A Company

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Task One
2.1What is Quality?
Quality, according to Joseph Juran (1904- 2008) , means that a product meets customer needs leading to customer satisfaction, and quality also means all the activities in which a business engages in to ensure that the product meets customer need.

2.2Importance of Quality
The concept of quality in company focuses on the reserves and extra income that organizations be capable of understand if they eradicate errors during their operations and make products and services at the finest level of quality preferred by their customers. Errors can take almost any type, for example producing incorrect figure of fuel liters, sending wrong bill statements to the customers or responding inefficiently to the customer complaints etc.All of these errors are very common and the costs incurred seem minimal. But overtime when mistakes are repeated the cost at the up to a significant amount, so elimination by introducing a better quality system is very important for Laugfs Petroleum (Pvt) Limited.
Globally recognized companies like Disney, Toyota achieved success through maintaining the quality of their work. Disney continues to deliver its quality, family-fun experiences through parks, movies, and merchandise. Responding to recalls and highly publicized safety concerns in 2010, Toyota focused on quality and safety. Changing its leadership structure and creating a new internal reporting system are two measures that should help restore its reputation for outstanding quality control.
Source:http://www.interbrand.com/Libraries/Branding_Studies/Best_Global_Brands_2011.sflb.ashx(accessed on 08th of April)

2.3 Cost of Poor Quality

Maintaining high quality is essential for gaining competitive adv...

... middle of paper ...

...eep records manually. This is very ineffective due to not updating and using the manual documents appropriately. Therefore, the computer based Customer Feedback System should introduce to track the individual customer behavior.
Suggested CRM software - Salesforce

2.9.2 Improve Customer Feedback System
The customer relationship management system not only limited to computer software. This has to upgrade with SMS Tracking system, and a Mobile App.
SMS Tracking System and mobile App should implement together with dialog telecom.
Above are the main projects which should be implement to reduce current issue.Additionally,following actions should be taken into improve overall quality and performance of the Marketing Department.
2.9.3 New Rectruitment, Business Process Re-Enginering, Team Development
These are discussed in task 2 and 3.

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