Qualitative And Quantitative Methods

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Discussion Section More often than not, any research study could be divided into two fractions, quantitative and qualitative (Bryman, 2006). It is highly advised, to leverage a mixed method approach to research (Bryman, 2006). A mixed method of study is one, which focuses on both quantitative and qualitative methods. It is established that qualitative methods are more beneficial to establish initial Null hypothesis and quantitative methods are more useful to prove or disprove the first Null hypothesis (Bryman, 2006). The mixed methods approach often combines both the theoretical and technical aspects of qualitative and quantitative approaches (Hesse-Biber, 2010). Researchers feel that this approach is a worthy fit for in-depth interviews, participant observations, and historical reviews (Bryman, 2006). Researchers often utilize a mixed approach as the empirical method to gather data. This manner not only …show more content…

In this method of study, a sample size is established, and individuals are interviewed to collect the data (Hesse-Biber, 2010). Therefore, the researcher is incredibly embroiled in qualitative data collection and analysis (Hesse-Biber, 2010). In certain cases, the data has to be collected directly by observation and inference (Hesse-Biber, 2010). The mock study clarifies the manner in which qualitative studies could be leveraged to analyze the data and formulate constructive recommendations. The various methods of data collection are discussed in the next section. Data collection procedures Data collection methods vary from observations to interviews. As previously mentioned, the methods of data collection compel the presence of the researcher. In numerous instances, the data to be collected is centered on the modus in which the researcher can analyze the data (Bryman, 2006). Hence, the role of the researcher cannot be relegated in a qualitative study.

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