Public Health and health communication go hand in hand because they both aim to change a behavior. For example, these behaviors may include: drink and driving, obesity, bringing awareness to the Human Immunodeficiency Virus (HIV)/ Acquired Immune Deficiency Syndrome (AIDS), etc. Health communication is made up of social marketing and health education. Social marketing includes commercial marketing techniques and principles, which aim to improve the social and economic environment. Health education aims to address individual values and beliefs. This paper will highlight two health communication campaigns. One of the campaigns, called VERB, aims to bring awareness to childhood obesity by creating a campaign to help increase physical activity …show more content…
Most importantly, by this campaign being ran by a well-established government appointed organization, CDC, people already view and believe the facts, which are being presented. Also, by selecting the nine communities, which are located around the United States, gives consumers a diverse group of children and ethnic groups, ages nine to 13 to analyze. Lastly, by utilizing many different communication channels, allows the message to be received by everyone around the world. One weakness that can be pointed out is now, in 2015, this campaign is not nearly as talked about, as it once was when this article was written. This also creates a gap in the campaign. This campaign is needed more than every now due to the many different social networks (Facebook, Twitter, Instagram, Kik, Tumbler, online children games and shows, etc.), which are glamorized by the public, which take the children’s attention away from physical …show more content…
Act Against AIDS, launched by the White House and the Center for Disease Control and Prevention, is a five-year campaign, which aims to bring awareness amongst all Americans (CDC, 2013). This campaign is especially created for those who are most impacted by HIV/AIDS (gay and bisexual men, African Americans, and Latinos). This campaign utilizes various communication channels (television, newspaper, radio, the internet, and magazines) to broadcast important messages (CDC, 2013). This campaign follows the National HIV/ AIDS (NHAS) and the Act Against Aids Leadership Initiative (AALI), which focus on gay black men and the Latino community. This campaign was created in 2009. This campaign was selected because this issue affects my community here in Atlanta. It has been reported that Atlanta ranks in the top 101 cities with the largest population of gay men couples, ranking in at number 19 with a population of 486,411 (city data). This is a very alarming number since Atlanta is a great place for African Americans to live. Atlanta is a city of opportunities.
Act Against AIDS consist of multiple campaigns, which are designed for a specific target audience. First, Let’s Stop HIV Together aims to give a voice to those living with HIV, affected by HIV, or family of someone diagnosed with HIV. This campaign was launched in 2012. This campaign is communicated through print, the Internet, and social media (CDC, 2014). This campaign is partnered
In the early 1990’s there were two prominent homosexual activist groups: the AIDS Coalition to Unleash Power (ACT-UP) and Queer Nation. ACT-UP is a direct action group that exists solely as a political organization although it is in a battle for power against other government agencies and drug companies (ACT-UP Phil). This group was formed to “agitate for a concentrated response to the AIDS crisis from the federal government, and by default, the single loudest voice of opposition to the Republican social policies, from housing to health care”(ACT-UP). ACT-UP is a volunteer organization that is run by its members and by consensus. The group will choose its causes based on what is decided at the meeting (ACT-UP Phil). Direct action groups are known for their guerrilla-style demonstrations. This means that they are a group related to strong, nonviolent fighting; the ‘in your face’ approach to activism.
Acquired Immune Deficiency Syndrome (AIDS) is a chronic, potentially life-threatening condition caused by the human immunodeficiency virus (HIV). AIDS weakens the immune system hampering the body’s defense mechanisms. AIDS is known to be a deadly disease, especially if it is not treated in a timely manner. AIDS and HIV is an epidemic that is increasing among the African American population with roots tracing back to Africa, AIDS and HIV needs greater exposure and more awareness within the African American community and in the homosexual community.
Did you know that 35% of the United States population is considered obese? Also, 66% of the population is considered overweight or more? (Saint Onge 2014) Even more frightening, in 2012 the Center for Disease Control and Prevention reported that more than one third of children and adolescents in America were overweight or obese (CDC 2014). The media sources used investigates the political, scientific, historical, and cultural reasons behind the childhood obesity epidemic in America. Obesity is a rapid growing epidemic in America and these sources present the facts causing this epidemic. As well as how the children of the American society are being wrongly influenced by the media, especially advertisments. (Greenstreet 2008).
The purpose of this paper is to provide an individual health promotion for an 8 year old African American female who is in the 95 percentile for weight. Guiding change is a key component that a nurse must display in order to combat childhood obesity (Berkowitz & Borchard, 2009). The health promotion will aim to increase physical activity and enhance the individual’s consumption of nutrient dense food based on Healthy People Guidelines 2010, as well as improve the health literacy for the parent and the individual with regards to childhood obesity. It is essential that the nurse, parent, and child have open communication with mutually agreed upon goals (Caprio et al., 2008). The goals set forth by the nurse, parent, and child are that the attendee participate in at least 60 minutes of sustained aerobic activity 5 days a week for the next 6 months.
The spread of aids threatens our population daily. Lives lost to it number over 12 million, including 2 mil...
This day and age people are living longer with respect to various factors, for example, technology and evidence based practice which guide practices, in order to deliver safe and effective health care. However, many young adults are developing diseases that were once confined to adults. The prevalence of childhood obesity is rising and so is the steady incline of comorbidities in young adults. Education is perhaps one of the best options that can either control or prevent the rising rates of childhood obesity. The presentation was taught at a local recreation center where there are programs for people of all ages. My intended audience was adolescents, because they need to be educated about childhood obesity and health issues it may cause. This can prevent or control the obesity rates and in turn reduce cormorbidities that are associated with obesity.
Childhood obesity has been on the rise in the last couple of years. In the 1970’s childhood obesity was never a concern to the public until the number increased over the years. An alarming rate of 31% of all adults have been obese since they were children and the rates of childhood obesity don’t fall too behind with an 18% of children being obese. That makes almost half of obese adults and children. A child that is obese has a 70-80% higher chance of staying obese even through their adulthood if no action is taken. Childhood obesity is not something children are in control of, these children suffer from different outcomes since they can’t look after themselves and heavily rely on someone to aid them when they need it. These numbers can be drastically altered in a positive way by educating both children and parents about healthy, nutritious foods to consume, supplying schools with better lunch and healthier vending machines with healthy choices and promoting after school activities to keep children active and away from electronics.
"The increased prevalence of overweight and obesity particularly among children and adolescents is a severe public health problem" (Bray, 2005). According to our text, health education and health promotion are recognized increasingly as ways to meet public health objectives and improve the success of public health and medical interventions around the world (Gollust, 2014).
social marketing and targeted media public communication; providing accessible health information resources at community levels; active collaboration with personal health care providers to reinforce health promotion
We need to be more vocal with spreading this message out so that everyone is aware of the dangers of childhood obesity. TV ads, radio ads, and different forms of advertisement would help bring this message to everyone and people of all different backgrounds. This was a tremendous strategy that worked out for the tobacco industry and helping reducing teen smoking. If the community can get together and work on education each other and their children this would be great. It can help everyone know what they are eating and exercising enough.
To decrease HIV transmission and to minimise the impact of the epidemic, on children, young people and families, through the growing effectiveness of national action to the HIV/AIDS epidemic in the East of Asia and the Pacific regions. They aim to provide practical support and aid at community level, encouraging the full engament of people affected by HIV/AIDS.
Childhood obesity is a health problem that is becoming increasingly prevalent in society’s youth. For a number of years, children across the nation have become accustomed to occasionally participating in physical activities and regularly snacking on sugary treats. In result of these tendencies, approximately one third of American children are currently overweight or obese (Goodwin). These grim statistics effectively represent all the lack of adult interference, in regards to health, has done to the youth of America. The habits of over consuming foods and under participating in physical activities are all too common in the children of today. Children cannot solve this issue alone, though. These young people need to essentially be given the opportunities to make positive health decisions and learn about good, nutritional values.
In our society today one of the most difficult problems we are facing is the large numbers of obesity in our children. One of the major factors in that is this; our children have become less physically active. At an early age children start watching TV, learn how to operate a computer, and play video games. Having technological skills is now a necessity in all of our lives because everything has turned “computerized,” but the fact is that our children are relying on these types of entertainment rather than getting up and physically exercising to entertain them selves. This directly affects the large number of obese children in our country today because of the lack of physical exercise. It is not that we want our kids to look a certain way or to be better at sports than everyone else, but it is that we want our kids to be physically fit and to develop a healthy lifestyle. Physical exercise is not only for adults, it is for children as well, so we must understand the importance of our children exercising and the benefits from it. By doing that it will make an impact on that child for the rest of his/her life.
Healthcare is the fastest-growing industry in America, because health affects every facet of all Americans’ lives. People are living longer and longer than before. The lengthier life expectancy is due to advancements in the science and delivery of healthcare. Health communication has been an essential aspect of the delivery of healthcare. Also, health communication makes an impact and influence on healthcare policy and political initiatives, therefore, affects the health and lives of the people. Thus, it is important to understand the health communication’s overview, planning processes, techniques, and methods that affect and influence healthcare policy and political initiatives.
There is more than enough data that shows the extent to which AIDS cripples millions of individuals and households around the globe. Also, there are verified methods we can take to address this pandemic. We, as citizens of the world, need to recognize the severity of this problem and take action. Those in power must better distribute resources so that more is spent on saving the families and lives of AIDS stricken patients.