Reviving Kayce Hughes: A Business Proposal

Proposal: this section includes specifics about your chosen organization and the proposed project.

1. Size of organization: here, provide a brief description of your chosen organization that includes annual revenue, number of employees, locations, divisions, and other relevant information.

Peg and Kris, LLC is a new online clothing company that got its start in June of 2016 (Peg and Kris, LLC, 2016). It all began when two former employees acquired Kayce Hughes, LLC, a seventeen-year-old company and lifestyle brand (Peg and Kris, LLC, 2016). Kayce Hughes, the brand, was centered around custom-designed clothing for women and children (Hughes, 2016). The brand focused on classic, vintage-inspired designs with unique details that were typically

Peg and Kris, LLC expect that the particular focus on the effectiveness of its current online market strategies will reveal a wealth of information that will be used by the company to evaluate its current marketing plan (K. May, personal communication, September 23, 2016). It is expected that the study will reveal how customers arrive to the company’s website (Soat, 2016). It is also expected that Peg and Kris, LLC will be able to determine what percentage of website visits convert to sales (Soat,

Implementation probability: assess the true chances for implementation.

Kristy May, the company’s CEO and the individual who will be leading the project, estimates that the probability of implementation is 99% (K. May, personal communication, September 23, 2016). Google Analytics is a free and easily accessible tool (Warner, 2015). Therefore, the only costs associated with the project will be the time required to understand and implement a well designed Analytics Program (Warner, 2015). May believes the opportunity costs associated with her time is well worth the potential payoff for the company (K. May, personal communication, September 23, 2016).

8. Audience: research results and potential implementation plans must be presented to an interested audience. Here, identify who would you be presenting to and explain why you chose the audience?

The research will be conducted by Kristy May, the CEO of Peg and Kris, LLC (K. May, personal communication, September, 23, 2016). The findings will be presented to the company’s Vice President. The information gathered will be used by both, the CEO and Vice President, to make key strategic decisions regarding the company’s online advertising methods (K. May, personal communication, September, 25,