Product Portfolio Analysis and Strategy Change Proposal

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Because of the recent decline in product quality and problems successfully developing and delivering products, IRSC BAS is in need of a change. This proposal seeks to provide a strategy to align our products and services with our organizational goals based on an analysis of our product offerings. Part of our new strategy involves eliminating obsolete or unprofitable products in order to allow greater opportunities for innovation. The rest of the strategy focuses on remaining customer centered, partly through dedication to producing only technology which the customer truly needs. Some conclusions in this proposal rely on the determination of the lifecycle stage of the product category. The lifecycle stage - whether introduction, growth, maturity, or decline – provides a useful starting point for product portfolio management, and is used to guide decisions of retiring, redeveloping, or replacing products. In general, growth means an increasing market share, maturity means demand still exists but the market is approaching saturation, and decline means the product is becoming or already is obsolete. Systems Trends indicate that businesses are increasingly shifting from “owning their own data centers and servers to handing responsibility for email and productivity applications to cloud providers,” which will result in declines in revenues from sales and service of systems (Kanellos, 2013). Systems are in the decline stage of their lifecycle. Our sales and service numbers seem to agree with this assessment. It is recommended that we begin to phase out production of systems PRODUCT PORTFOLIO ANALYSIS 3 while still providing service to ensure quality customer experience. Resources that are freed from this discontinuation sho... ... middle of paper ... ...ired for the plan to be feasible. PRODUCT PORTFOLIO ANALYSIS 5 Conclusion Overall, this plan to improve our product portfolio focused on customers - deleting products that no longer provide as much value to our customers, and paving the way for innovative new products to serve their changing needs. The removal of obsolete product offerings frees resources for use in the development and support of our new products. Works Cited Burrow, J. L., & Kleindl, B. (2008). Business management. (13th ed., p. 562). Mason, Ohio: South-Western. Cooper, T. (2004). Inadequate life? Evidence of consumer attitudes toward product obsolescence. Journal of Consumer Policy, (27), 422. Kanellos, M. (2013, June 11). Will cloud computing kill the server market?. Retrieved from http://www.forbes.com/sites/michaelkanellos/2013/06/11/will-cloud-computing-kill-the-server-market/

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