Product Elements Table: The Strong Marketing Plan Table

Product Elements Table

The Strong Marketing Plan table provided in the FTE material each week states that the Product section of the marketing plan should ensure the product attributes fit with the defined need and that the quality and function will deliver customer value. In order to do that, the product or service type, features, quality level, branding, and packaging must be aligned with the needs of a valid market segment.

For this assignment complete the following table with relevant Product elements that are aligned with the stated customer need. Go to the Course Resources folder and download this table. Fill it out, upload it and submit your paper to the relevant Dropbox folder as directed by your facilitator.
Need Product Type Features/ Designs Brand or Name Quality
Level Packaging
Travel over 1000 miles for weekend

• Primary packaging will be displayed on the EconoAirWay’s airplanes. The Jets will be green sporting the logo “air travel which gets you where you’re going safely, on time and at the lowest cost”.
• Secondary packaging is displayed on airplane tickets which will include contact information for the airlines and travel details. Secondary packaging will also be green and display the same logo. The intent of the packaging is to be minimal in order to cut costs.
Thirst-quenching beverage with no calories • Convenience product
• Business to consumer market
• Naturally flavored bottled water • Natural flavors which quench your thirst without any added calories
• Sugar-free
• Added electrolytes to help rehydrate you
• Pricing is 2% higher than regular unflavored bottled