Case Study Of Flexible

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MARKETING PLAN
4Ps
Product
MISS’s product, Flexible is going to be known by everyone in Malaysia as the first convertible shoe. It is interchangeable from a high heel to a flat at a push of a button. It is made by high quality materials imported from Japan. This innovative product is important as it will help ladies to solve problems that we mentioned above. Moreover, it makes women safer, more comfortable and convenient. Besides that, women can wear it everywhere and every time. For instance when a woman is tiring to wear Flexible in high heel condition, she can long press the button then the heel will automatically flip into the hole under the shoe and it becomes a flat. To convert it to a high heel, she just has to press the button again.
Flexible will come out in few different design in every 3 to 5 months. It will include additional color, different print, different pattern or added feature like bowknot, drill, strap and more to keep up with current fashion trends. Display sample will be provided in MISS boutique to convince women to try and buy the product. Flexible will come out in UK size as UK size is a international size so that we can sell to Malaysians as well as tourists.
The product will be packaged by thick recycled paper box which is just big enough to fit the shoe when the heel is flipped in. By doing so, MISS can save material and shipping cost. The box will be in black color with pink manuscript writing. All sides of the box will be printed the company name, logo, shoe model, size and color. This is to make sure that it is visible and everyone will know our shoe just by seeing the box.
Furthermore, MISS will give warranty to customers for every shoe they bought from us. A warranty of 3 months is given which i...

... middle of paper ...

... as it may affect our brand name, reputation as well as profit earning. MISS only selects designer with high experience, high qualification and good ethics. This is to ensure that the design of our products is on cutting the edge of fashion. Promoters are hired based on their experience and qualification. They will be trained by us to upgrade their skill of communication as well as their knowledge about our convertible shoe. MISS may hire part-time promoters during weekend and public holidays. By doing so, good quality service can be provided to our customers.
Moreover, product and service evaluation forms will be distributed to customers. MISS will get to know its customers’ problems of wearing our product, needs and wants through the evaluation forms to improve its performance. Thus the existence customer can be maintained and more new customer will be attracted.

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