Case Study Of Flexible

1317 Words3 Pages
bulb-icon

Recommended: Marketing plan quizlet

MARKETING PLAN
4Ps
Product
MISS’s product, Flexible is going to be known by everyone in Malaysia as the first convertible shoe. It is interchangeable from a high heel to a flat at a push of a button. It is made by high quality materials imported from Japan. This innovative product is important as it will help ladies to solve problems that we mentioned above. Moreover, it makes women safer, more comfortable and convenient. Besides that, women can wear it everywhere and every time. For instance when a woman is tiring to wear Flexible in high heel condition, she can long press the button then the heel will automatically flip into the hole under the shoe and it becomes a flat. To convert it to a high heel, she just has to press the button again.
Flexible will come out in few different design in every 3 to 5 months. It will include additional color, different print, different pattern or added feature like bowknot, drill, strap and more to keep up with current fashion trends. Display sample will be provided in MISS boutique to convince women to try and buy the product. Flexible will come out in UK size as UK size is a international size so that we can sell to Malaysians as well as tourists.
The product will be packaged by thick recycled paper box which is just big enough to fit the shoe when the heel is flipped in. By doing so, MISS can save material and shipping cost. The box will be in black color with pink manuscript writing. All sides of the box will be printed the company name, logo, shoe model, size and color. This is to make sure that it is visible and everyone will know our shoe just by seeing the box.
Furthermore, MISS will give warranty to customers for every shoe they bought from us. A warranty of 3 months is given which i...

... middle of paper ...

... as it may affect our brand name, reputation as well as profit earning. MISS only selects designer with high experience, high qualification and good ethics. This is to ensure that the design of our products is on cutting the edge of fashion. Promoters are hired based on their experience and qualification. They will be trained by us to upgrade their skill of communication as well as their knowledge about our convertible shoe. MISS may hire part-time promoters during weekend and public holidays. By doing so, good quality service can be provided to our customers.
Moreover, product and service evaluation forms will be distributed to customers. MISS will get to know its customers’ problems of wearing our product, needs and wants through the evaluation forms to improve its performance. Thus the existence customer can be maintained and more new customer will be attracted.

Show More
Related

  • Korra Dancewear Case Study Answers

    2761 Words  | 6 Pages

    Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different

    Read More

  • The Signs Of Shopping By Steve Mckeevitt Summary

    1222 Words  | 3 Pages

    As McKevitt claims, brands need people who have the ability to develop

    Read More

  • L.L. Bean

    1775 Words  | 4 Pages

    L.L.Bean doesn’t just say this, but really lives by it. My dad had a pair of the Maine hunting boots for years. He told me one day that the boots started leaking at the seams and I told him to send them back to L.L.Bean with a note telling them what was wrong and that you would like a new pair. In about three weeks from sending them back he got a new pair of the Maine hunting boots in the mail with no questions asked. So L.L.Bean really does live by the 100% satisfaction guarantee even if you have the stuff for years before you become dissatisfied with it. How many retail store will give its customers 100% satisfaction guarantee no questions asked? I can’t think of one other company in the outdoors goods and clothing business that will do that.

    Read More

  • A Swot Analysis Of Lululemon

    1465 Words  | 3 Pages

    Not only provide yoga clothing for women, but also offer some yoga wears for males although they are a small group of people. Not only do yoga apparels, but also do some other sports clothing, such as tennis lovers and fitness lovers. Children are doing sports as well, so the company needs to enrich their customer segments and introduce more products to attract and retain the customers. It is crucial for Lululemon to care more about its customers. The marketing staffs needs to understand their customers’ requirements by doing market research before launching a new product. The sales people need to ask advice from the customers and know how the customers feel about the products. If the company does so, the size will not become an issue. The company should also provide after-sale service in case that there might have some quality problems of the

    Read More

  • Unveiling the Inov-8 F-lite 240: A Runner's Dream

    591 Words  | 2 Pages

    Materials used to create the F-lite 240 were carefully chosen for maximum durability, flexibility, and toughness. The mesh covering allows the shoe to breathe, increasing comfort and friction. Inov-8 has implemented the use of their patented Meta-Flex technology to give the wearer the ability to more naturally, decreasing the chance for injury and assisting

    Read More

  • Marketing: Burberry Target Audience

    944 Words  | 2 Pages

    The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...

    Read More

  • The Effectiveness of Customer Service in ASDA

    661 Words  | 2 Pages

    As you can see from the points above it is vital to give good customer

    Read More

  • Business Fundamentals and Strategies

    1684 Words  | 4 Pages

    Working toward putting the best possible product or service into the marketplace may not involve changes to the product or service itself. “The key is to listen to customers and figure out what improvements they would like to see in existing products or services” (Baron & Shane, 2008). Customer feedback offers the entrepreneur the opportunity to make improvements to the products and services the organization offers. Feedback may identify what purchases they make and the value those purchases offers them. Feedback may also help to identify ways to encourage the customers to purchase more from the organization. Based on feedback, the organization could make changes to the product or service that makes it more valuable to its customers.

    Read More

  • Swot Analysis Of Heels To Go

    1010 Words  | 3 Pages

    We have decided that “Heels To Go” will be sold through different channels of distribution, through GUESS retail stores all over the UK and through their online website. If we gain profits faster than we think, our plan is to launch this design in GUESS stalls all over the world and to introduce this design with different retail brands like Tory Burch and Nine West, which are also leading women stores.

    Read More

  • Analysis of Cosmetic Retail Companies in Hong Kong

    2670 Words  | 6 Pages

    In the following report, we will analyze different dimensions of customer needs and discuss how to satisfy customers.

    Read More

  • Shoe Industry

    1706 Words  | 4 Pages

    Main drivers for US profitability has been within women shoes, broken down in sub categories of casual (17%), dress (13%), and athletic (10%) shoes, composing roughly a 40% demand of the market. However, domestically men’s athletic shoes represent 20% of the market and show signs of increase, globally men’s athletic shoes make up 30% of the market. This increase in sales within the athletic sub-category can be lead by the increase in demand for shoes that allow easy, fast movement. Studies show that ages within 18 and 45 in the U.S. have increased physical fitness by 17% since 2006. According to the Outdoor Industry Association, outdoor footwear grew...

    Read More

  • Business Strategies Portrayed in Kinky Boots the Movie

    2033 Words  | 5 Pages

    The Company Kinky boots paid its responsiveness towards the promotion events by significantly understanding the customer’s wants and based on the findings they preferred their manufacturing plan and comparatively it also engrossed on the improvement activities via innovation (Mindtools.com 2014).

    Read More

  • Sketchers: A Global Leader in the Lifestyle Footwear Industry

    970 Words  | 2 Pages

    Skechers is a global leader in the lifestyle footwear industry. They offer one of the largest selection of lifestyle footwear that appeals to trend savvy men, women and children. Consumers are always considered about various type , unique design, colour, attractive, fashionable and so on. Skechers' early products were just only utility-style boots and skate shoes. In order to satisfy needs of consumer, the company has since diversified to include thousands of athletic, casual and dress styles for men, women, and children. So that, Skechers' produce several brands that included Skechers Sport, Skechers USA, Active, Cali, Shape-ups, Tone-ups, Skechers Resistance, Skechers Work and Skechers Kids. We consider about the womens those are care about their height especially model and don’t want wear gorgeous high heels. Thus, Skechers produce the SKCH+3 which are the footwear that hidden wedge then adds height and attained fashion effect. Not just only the features, the company also emphasized about comfortable cushion of the shoes such as the Skechers Memory Form which built in memory foam insoles provide a gentle, comfortable cushion with every step. It's like a bed for your feet! Thus, marketer want to satisfy needs of consumer so they would not missed out any features. Skechers sport is the best choice for those are athletic and sport lovers because it provided light weight and flexible footwear for them. Consumer would not worry about easy get injury when doing exercise or any sports. Furthermore, Skechers also considered about the family who have kids, Skechers Kids provided the shoes which are colourful and twinkle. This also satisfy the needs of consumer are always worry about their kid’s shoes. Comparing with oth...

    Read More

  • Fashion In The 21st Century Essay

    747 Words  | 2 Pages

    As a matter of fact, a sofa with all the electronics needs from phone-net surfing is a dream come true for many fashion gadget lovers out there. Nevertheless, taking a bird’s eye on trends of fashion in Pakistan in the 21st century, we come to know that not only fashion industry is growing day by day but also people of every age group are tremendously attracting towards itand especially women are more influencing by dint of it. Interestingly so, people are now more conscious what to wear in conferences, parties, religious festivals, birthday and marriage ceremonies and Valentine’s Day. Womenare increasingly attracted towards embroiderkurta with jeans, trousers, tight half sleeve and sleeveless shirts with Capri trousers have also been adopted by them.It is worn with different sleeve length, shirt length, necklines and different types of shalwars like patiala shalwar, churidar pajama,kurtas and Maxis dress is very in these days and it is the best dress for young girls. Khaddi has given lot of range to its customers. Fabia dress, Mayla shoes, felicity bracelet, Sara bag and stylish hijab are very common. As far as men fashion is concerned, the plum poly silk kurta is getting much attention. The men can choose between many styles but this style is the must for the men who want to look decent yet trendy

    Read More

  • Marketing Assignment: Charles & Keith Footwear

    1061 Words  | 3 Pages

    From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).

    Read More

More about Case Study Of Flexible

Open Document