Political Mavericks Rhetorical Analysis

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Political Mavericks: Crossing the Line for Approval Change: such a simple concept can inspire millions to take action to become involved in the creation of a better future. Politicians see how powerful this word is and use it to their advantage. People become more discontented with the past as it applies to the present less and less; and politicians have been taking advantage of the overall dissatisfaction. As more and more people become unhappy with the current political system, the idea of politicians who don’t perfectly adhere to the established guidelines of the two-party system becomes more appealing. It is these anti-establishment types of political mavericks who have become more successful in modern times as society shifts further …show more content…

The assonance with “make” and “great” make the slogan more memorable, which helps it stick in the mind of those who hear it. Trump’s slogan uses the word “America,” which certainly appeals to the pathos of more patriotic Americans, his voter demographic, as it stirs up extremely nationalistic emotions. Trump, who very clearly believes that the state of the nation is rather poor, is also implying that the current Democratic president, Barack Obama, has not done his part to make the United States flourish, and he suggests that another Democratic president, such as Bernie Sanders or Hillary Clinton, is unlikely to improve the country any more than Obama has. Trump has more aggressive undertones in his slogan, which is very characteristic of his personality as someone who is willing to directly challenge his opponents,which is a key difference between the two candidates. Trump’s campaign focuses more on attacking the other candidates and political parties, as evident in his slogan, whereas Sanders’ slogan is more focused on his central idea of …show more content…

So many people in the world, let alone in America, watch various shows on the television, and commercials have more or less become accepted as part of the viewing experience. Donald Trump is one of many presidential candidates who have taken advantage of the ability to broadcast a commercial either to promote himself or to attack his political opponents. His commercial “Donald Trump’s Argument For America” effectively does both, starting in his traditional style with a series of dark pictures of his political opponents, particularly Hillary Clinton, and ending with a series of overall lighter images of himself. Darker images generally have an evil or bad connotation, whereas lighter images have a more optimistic, uplifting connotation. Trump used this juxtaposition to contrast Clinton and himself, associating her with darkness and maliciousness and himself with opportunity and goodness, effectively painting himself in a better light than

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