Point Covered Social Media Marketing Strategy

Quotation # 1: Point Covered—Social Media in Business Kelvin Lee, an urban cowboy out of Texas, majored in physics and began developing soft-ware, and writing in 1989. Known for his non-technical articles covering a large area of topics and affairs, Lee created articles for the Johnson Space Center as well. Lee soft-ware has helped major businesses that were striving with huge success. Lee notes:
Anyone can send out Twitter messages or add Facebook buttons to their websites, but doing that won’t always make a person’s business more successful. Before diving into an unfocused, unplanned social media marketing campaign, it is important to establish a set of goals that can help you communicate effectively with the vast pool of social media users

Today’s Most Read explains about the small businesses losing strategy. “For small business owners, this is not good news. The biggest problem is that paying for social media ads doesn’t always translate into income, and there has been some convincing evidence questioning the effectiveness of these ads. This doesn’t mean we should abandon social media, but we have to be smart about where we spend our time and money”.
Quotation # 3 Point Covered—Strategy Makes Success in Businesses In Today’s Most Read article it states, “Putting all your eggs in one basket is recipe for disaster. Social media marketing should be one part of a unique and diverse marketing strategy. If that part of the strategy starts to decrease, you pivot instead of feeling the effects financially. Successful entrepreneurs are trendsetters, not followers of what used to work”. In the economy today you branch out and use all the sources that you can to keep your company afloat. If one of the companies fails you will always have another. It is very help to always have a backup plan in case the unexplainable

The biggest part of advertising now is done through social media. Social media has many major impacts on small businesses to corporate businesses. Jeff Bullas couldn’t have been clearer in his research. Jeff Bullas a blogger for social media works for online companies and CEO’s to research their online experiences through social media. Jeff Bullas stated:
…Futher, it is clear from the research and experiences that challenges will face many marketers and communicators who endeavor to manage or control social media network content. Companies should be mindful that a primary reason professional participate in social networks is to collaborate “not to be sold to”. Marketers should develop social media strategies that do not break or breach the social contract that professionals have when working within their social networks-by avoiding overt sales and marketing campaigns and programs. Companies should check their profitability’s more often to keep intact rather social media has an impact on their company or not and to remember when using social media to check rating so that it want affect there company. It is best that you do some research on different types of social media before jumping in head first to find out would it suite your