Pet Insurance Case Study

382 Words1 Page

Pet Owner’s Decision Process
Pet owners may think about the cost, and what benefits come from buying the pet insurance. They may also look for how much the insurance covers and what they may pay out of pocket. “When purchasing any pet insurance plan, the most important consideration must be the long term health and wellbeing of your pet… Take a close look at the costs of each plan, and weigh these costs against the benefits of each plan” (Puplife.com).
More Than Economics
Buying pet insurance is more than an economic decision, because many pet owners genuinely care for their pets. Some pet owners see their pets as children, and they want to be able to take care of their “child”. The pet insurance makes it more affordable to meet the pet owner’s goals in keeping their pets healthy and taking care of their illnesses.
Positives and Negatives of VPI …show more content…

This means that they will have to pay either all or some of the vet bills themselves, depending on their pet’s condition. Those customers who have the more expensive plan may feel like it’s worth the cost, because VPI pays for more of the health problems of their pets. VPI can continue to monitor their customers forums, so that they can see where they need to make some adjustments in their insurance plans. “By monitoring and proactively responding to seemingly uncontrollable events in the environment, companies can prevent the negatives from spiraling out of control or even turn them into positives” (Armstrong, Kotler

More about Pet Insurance Case Study

Open Document