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Reading Experience at Starbucks On Friday September 8, 2017, I decided to go to Starbucks because my sister want to see the “IT” movie with her friend. I thought to myself, What good way to begin my writing assignment. The movie was going to start at 4:10 pm, so we had about one hour to spare. I walk with my sister across the street to the nearest Starbucks. Upon entering Starbuck, it was very noisy and crowded with people everyone sitting on the chairs. The unpleasant smell of coffee beans hit my face as I passed through the tables. In my mind, I wished that no one talk to me or bother me and everything would be fine. In the other hand, my sister just want to find a place to charge her phone. We went to sit in a corner, I brought two books …show more content…
My sister sighing loudly because she could not find a place to put a charger, asked me what I was doing. I asked her to go order me any drink because I did not know what to order. Also that I only drink coffee once a month because I remember from my high school science fair that coffee damages the liver. I began rereading Seedfolks and glanced at my sister waiting in line. I could not concentrate because behind my back was a female high school student and her cousin, I found them to be very irritating because they were talking so …show more content…
In reality, I want to move further away from the loud student talking on her phone and the table was also sticky. I wasn’t able to focus on reading Seedfolk, every second that passed there was an obnoxious sound of chairs being dragged on the floor, conversations of nearby people talking about their lives, and tapping noises on the computer. In front of me, there was a man on his computer doing his homework, looking at his book, he was a nursing major. To the side of me, my sister playing on her phone, hyper-focusing on her game. We meet eyes then she asked me if I was going to drink the coffee. I asked her what coffee is it and she replied, “Ice cappuccino or something like that.” I sniff the coffee and could not smell anything. I took a sip and a bitter taste rushed through my mouth. My sister said as she still stared at her phone, “ Bitter, right? It tastes nasty, I should have order water instead because this cost me about $4.” I continued to read Seedfolks again and I was on Maricella’s story, until I was disturbed by a conversation between two high school student behind me. The conversation went like this: The female student introducing her cousin. “Hey Brad, this is my cousin, Thomas.” The male student look at her cousin and shook his hands saying, “Nice to meet you, Thomas.” Thomas replied, “Likewise. What are you planning to do in the future?” Gesturing his
For my report, I observed the customers at a Starbucks in downtown St. Petersburg. Each time I visited this establishment, there were consistent factors as well as unique ones during each observation. The morning crowd of people was vastly different than the evening crowd. I did however see many parallels with the morning and lunch time crowd. Each time I visited, There seemed to be an upbeat and fast paced environment.
Many people start his or her day with a cup of coffee. Coffee franchisees are growing around the world with coffee being one of the most popular drinks. A Colombia franchisee Juan Valdez is a growing franchisee in the United States specializing in coffee.
My name is Ana Nicole Paz and I am a 16-year-old high school student. I read your memoir How Starbucks Saved My Life and can honestly say I thoroughly enjoyed the read. Even after losing your job, house, marriage, money, and learning you had a brain tumor, I loved the fact that you took an otherwise negative situation and turned it into a positive life experience that would make you the happiest man you could have ever dreamed to be by accepting a job at Starbucks. I also appreciated that you did not hide any of your thoughts in your memoir, but were rather very straightforward, even with the prejudices you held, and were quick to learn that they were unwarranted to move forward from such ignorance.
Coffeehouses, and more specifically Starbucks, have increasingly become an essential part of many people’s daily life. So I was interested in how the culture within Starbucks is a reflection of natural human interaction. I chose to observe the environment and interaction of people within a suburban neighborhood Starbucks for one hour.
It began in the County Mall food court. Resting at one of the tables after my lunch, I casually glanced around the place. The food court wasn't crowded, and consequently I had no trouble spotting him: a tall, dark, gray-haired man. He caught my gaze, and started walking towards me. As I took in his gaunt frame, his tattered red t-shirt, and the holes in his great sweats, it dawned on me that before me stood a homeless man. Reaching my table, he asked if he could sit down with me but I declined. I wasn't in the mood to talk to him, and so mumbling a poor excuse and an apology that was probably a few octaves below any decipherable level, and not particularly caring whether the man heard me or not, I got up and walked away. The man called out after me, assuring me that he didn't want money, but rather only someone to talk to. I was rattled by his persistence, and pretending I didn't hear him I quickly walked away, my heart pounding in my chest.
It was my first year at the most venerable institution in the world, and my high-school dreams had been achieved. Yet, that fall, I was feeling empty inside. As I drowned my sorrows in a latte at Au Bon Pain near the "T" entrance, I noticed a large crowd gathering outside. I later learned that a short time before, an undergraduate running to the co-op had carelessly knocked a homeless man to the ground. As I looked up from my latte, I saw a homeless man crawling around the sidewalk, yelling something about being
Suddenly my vision wasn’t clear and I couldn’t hear what they were saying. Then, I sat on my chair at the back of the class and my friend was waving her hand to grab my attention. She walked to my place and kept calling my name and it was the most annoying sound I’ve ever heard, as if she is screaming in my ear.
I looked around, the room had exposed pipes on the ceiling and the entire room smelled faintly of Clorox wipes. Around me girls and boys talked and caught up. The majority of them had apparently gone to Kindergarten together. While I was the new kid, the outsider. Seats were scarce. I looked for a familiar face, for some reason. I settled next to a girl with fiery red-orange hair. “Hi, I’m Halley.” She introduced herself. Her smile was the fake kind, seen in school pictures everywhere. I smiled and responded, “Hi, I’m Lorna. I just moved here from Texas.” Her smile became increasingly forced, “Um, cool.” She turned her body away from me. Ok, I though, sorry I offended you, I guess. In my head, I was sneering and thinking rude thoughts to no end. In class, however, I upheld my morals. I was silent for the rest of the
In 2003, Starbucks was listed as one of the Fortune 500. Despite the ongoing recession, the company had managed a 31% increase in net revenues for the year. This was reasonable, considering they only spent about 1% of total sales on marketing. All of this, coupled with the fact that they were popular with customers and employees, was a sure recipe for success.
“Starbucks was named after Starbuck, first mate of the whaleship Pequod in Herman Melville’s Moby Dick…Starbuck was pluralized for ease of use” (Burks, 2009, p. 1). Now President, Chairman, and Chief Executive Officer, Howard Schultz formed Starbucks Corporation in 1987 after purchasing the name Starbucks, six stores and a roasting plant from previous owners, Jerry Baldwin and Gordon Bowker (Burks, 2009). Starbucks operates under a successful value chain management strategy. Their value chain encompasses a systematic approach to the way business is done. Robbins and Coulter (2012) point out, “A good value chain involves a sequence of participants working together as a team, each adding some component of value” (p. 520). Starbucks continually reviews every aspect of their business; from the organizational culture to values and ethics to strategy, planning and operations, management control and finally human resources and performance management, searching for those items that don’t contribute to the “Starbucks experience” which is what makes the Starbucks Corporation a successful business model.
Preliminary Starbucks – one of the fastest growing companies in the US and in the world - has built its position on the market by connecting with its customers, and creating a “third place” beside home and work, where people can relax and enjoy themselves. It was the motto of Starbucks’ owner Howard Schultz and, mostly thanks to his philosophy, the company has become the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there are shown some concerns, that the company has lost the connection with customers and it must be taken some steps to help Starbucks to go back on the right path regarding customer satisfaction. I will briefly summarize and examine issues facing Starbucks. Starting from there, I will pick the most important issue and study it from different positions.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
Wafting through the air, the enticing smell of hazelnut coffee tickles the nose with its sweet aromatic essence. It is the breaking point at which gives strength and motivation for leaving the warmth of the covers. Upon entering the kitchen the sounds of the coffee maker proclaims it’s promise to satisfy as it pop, pop, hisses and the aroma of the coffee caresses your nose and tickles your senses. With the coffee pot in view, the step quickens in order to reach the cabinet and get a big coffee mug. With a little bit of sugar to sweeten the coffees already sweet hazelnut flavor, the coffee pot proclaims that its job is done with a final pop and hiss. Pouring the hot black liquid into the mug watching as the sugar melts and becomes one with the coffee, a taste is taken, deciding that a little more sweetness is desired, a little more sugar is added, and upon second taste the senses explode in the mouth as the tongue declares, “it is good!” Taking the cup to the table to drink the drink of life and ponder the days events as they might unfold, realizing that they probably won’t unfold as one would wish and that if they did life would not be as adventurous, thus brining your thoughts back to present and watching the birds as they to waken and begin feeding themselves at the feeder filled the day before. Holding the coffee mug as its warmth transfers to both hands, taking another drink and realizing that it is time for a refill, because one cup just isn’t enough.
The coffee shop I decided to do my observation was the well known Starbucks just a couple blocks away. The reason I chose this coffee shop was because of it 's style inside, it attracted me. For example, one side of the wall has a glass top, and the lower part of the wall, made of wood and painted in a bright red color, which was one thing that attracted me and stood out. Outside of the shop people can actually see through the glass wall and get to see what’s happening inside of the coffeeshop. By the entrance you see these two red ceiling lamps which were shaped in a flower bud and these two tall green plants. Once you were in, on the right of the shop there was a counter with food and things to put in your drinks such as milk, sugar, chocolate, etc and the colors and how the food was displayed and served was appealing to my eyes. Behind that counter there was a long table with different electronic devices plugged into the wall. On the middle of the those there is a fridge just for ice and when I turned to the other side and I noticed a big menu on the wall. Further more into the shop, there was an area filled with tables, chairs, and sofas. The tables were in different shapes, one was round and the others rectangular, also there was four bamboo baskets and I looked around and noticed that the walls in that area were decorated with paintings.
Recently, holding a massive tube of popcorn in my left hand and an extra large cup of cola in my right hand, I gently free my feet on the floor and was ready to enjoy a fascinating movie in the theater. The movie carried me away from reality that I did not move my eyes away from the screen when I was trying to eat the popcorn. Nevertheless, a disturbing sound broke in and destroyed my mood; a lady sitting next to me was yelling at the person on phone, which she successfully attracted sights with hatred from all directions. Because of that female, I could barley heard the sounds from the movie, which made me extremely disappointed and furious. After I exited the theater, I was thinking if everything would be great if that woman did not have a cell phone to talk.