CP Corporation's Marketing Strategy

Market superiority is a matter that worries a lot of producers. Every one wishes to gain a market edge in their products so as to enhance their profits. To this end, most producers have to engage their businesses in methods which will enhance their will to attain such competitive edge. This can be achieve through strategic marketing approaching to gain not only customers’ attraction but also give the product a competitive edge. This paper will seek to address some of these strategies.

One of the ways that CP Corp can gain the competitive edge they so much wish to gain is through packaging. The packaging of a product is undoubtedly the first thing that a customer witnesses when he or she goes out to shop, whether physically, online and surprisingly

Names like platinum, gold etc. are marketing gimmicks used to attract clients to certain products to the want to be affiliated to a certain class of products. The names should be to the effect of provoking the customers’ emotions to relate a product to a class they belong to and or wish to be associated with. To this end, a customer who is of a lower class will buy a product with a terminology reflecting a higher class just so they get the sense of belonging to such a class. Once you get a massive response to a specific package, market heavily on it so as to gain consumer confidence in it, upon that platform, the general reception of all the other products will be gained ultimately. To this end, there is need to ensure that the packaging’s difference is not too diverse as to relate the two different products and yet dissimilar enough as to get a client to choose one from the other without difficulty.

To gain this market edge, CP Corp also needs to come up with a quality management policy and strategy. This would go towards developing a framework for how the corporation would run its operations as well manage and control their quality (Langheinrich, & Kaltschmitt, 2006, p.915-922). For CP Corp to have success in their product they have to ensure that they have an effective quality assurance and quality control process integrated within their quality management