The Exciting World of Organo Gold
Organo Gold is a marketing company with a global reach spanning more than 35 countries. Organo Gold’s mission is to improve people’s life by encouraging health, wealth and life balance. This Vancouver Canada based company specializes in the sale and marketing of Ganoderma Lucidium through its high value and incredibly tasty gourmet beverages as well as personal care products and nutraceuticals. In the US and Canada, Organo markets and distributes its products through its own independent Coffee Connoisseur Club. The coffee products include Café Supreme, King of Coffee, Café Mocha and Black Coffee.
Organo Gold’s nutrition products include Ganoderma Lucidium, Grape Seed Oil and Mycelium. This is in addition to a number of other beauty, bath and spa
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products. To promote the potential of its products, the company, fuses several traditional Chinese herbal remedies to match different lifestyles. Organo was founded back in 2008 in the US. Today, the company has grown to become a vibrant business with a positive impact on the society. Case in point, the company sponsors a non-profit organization called OG Cares. The organization has done a lot to enrich the lives of young people across the world by molding them into healthy and responsible leaders. Bernado Chua Bernado Chua as he is fondly known is a prominent businessman, a multi-level marketing guru and the founder and CEO of Organo.
Bernado’s idea to start the Organo in 2008 was inspired by the need to market and show the world the many benefits of Ganoderma, an ancient Chinese herb. In the last few decades, Chua has dedicated so much of life marketing and selling coffee, tea and other products made using ancient herbs. Bernado has also previously served as an executive with Gano Excel. During his tenure at Gano Excel, Chua oversaw the expansion of the company to Hong Kong, China and the US.
In recognition of Bernado’s business and marketing efforts, he was awarded the prestigious Dangal ng Bayan Award for excellence in business and industry at an even held in Philippines in February, 2015. Bernard Chua’s Organo Gold Brand was also awarded two People’s Choice Awards. A year earlier; during the 22nd Annual People’s Choice Awards and National Consumers Quality Awards ceremony that took place in 2014. Bernado’s Organo Gold was recognized as a top direct selling company in the food supplements division. In total, Chua has received five “Direct Sales Company of the Year”
awards.
The advertising budget was increased 0.5 million to convince them Allround is the best. “Chest congestion” was removed as it was perceived by customers as ineffective. We added “minimize side effects” to target families. We increased benefits and reminder to emphasize the changes to benefits, and remind customers of our brand. We chose Dryup as the comparison because it has the best brand perception for effectiveness. We increased the Point of Purchase to attract customers, so we decreased Newspaper Coupons. We created a logo and advertisement for Allround, and chose Facebook and Twitter for the Special section.
employee stock ownership can create a burden of long-term planning for the sustainability and repurchase program; not all employees can be able to purchase stock. According to the case, Atul believes in a total compensation between 0-10 percent based on employee’s salaries could play as a “trade-off” for a “supportive and respective work environment” (Calo et al., n.d.).
In terms of net income, Applied Materials is a leader in the semiconductor machinery industry with 2015 net income of $1.377 billion (Applied Materials:10-K 2016). Exhibit 1 shows net income in more detail. ASML Holding, a Dutch company, is consistently comparable to Applied Materials with regards to net income. However, as a Dutch company, some of the financial figures are not easily comparable due to different accounting standards. Another leading semiconductor machinery company, LAM Research, has had significantly less net income over the past five years. However, LAM Research still holds a strong position in the industry as shown by its market share of 13.2% (MarketLine 2014) and relatively high-diluted EPS of $3.7 (LAM Research 10-K 2015).
Grupo Bimbo is quietly creeping up the food chain in the confectionary industry. They are building a solid international market foundation through acquisitions and mergers which is only going to get bigger. Acquisitions and penetrating international markets is an expensive operation to execute, thus some of the financial debt they are facing which could have greatly impacted their performance. At the end of the day it is a very necessary investment which will broaden their horizon. After looking at the strategies with a closer eye the firm's performance is most definitely only going to get better. They are going to intensify their expansion goals through more acquisitions which will increase their competiveness and profit margins. Grupo Bimbo is most definitely a company that you will be hearing a lot more from in the future.
To satisfy the “D” and “A” portion of the AIDA matrix (Desire and Action) the most effective way involves sales promotion and personal selling. S & S Smoothie plans on investing in sales promotion and they are currently involved in personal selling.
...launched a 3 year programme to deliver quality goods and maintain a strong value perception. Since the start of the programme 5000 new products have been launched as well as four new brands.
According to the chief operating officer’s review of operations and activities bega cheese limited’s new business model has shown strong performance and also providing good price to the farmer suppliers. He also discussed in his review about the effects of climate on the prices of dairy products in New Zealand, Australia, USA and Northern Europe resulting fall in the commodity prices in the first half of the year and then increase in the second half of the year. Also the merger with Tatura Milk and Bega Cheese has resulted in better investment of resources and capital in packaging, making nutritional products etc.
In year 2004, they started spread their business by retailing the bottled juices to hypermarket such as Tesco, Giant, Jaya Jusco, Econsave. Besides that, they also retail the bottled juices to restaurant such as café, Chinese restaurant, mamak restaurant and etc.
...f the business is Basella Alba which is the scientific name of the Malabar spinach. The researches wants to create a product that is nature friendly and good to human consumption. Basella Alba shampoo is a common backyard plant in the Philippines where it is used as vegetable and source of herbal medicine. They either propagate the green or the purplish red variety.
We want to amaze the world with our natural ingredients, unique scents and exquisite designs and packaging and attract more customers.
Ganapayya Mavalli starts a Brahmin Coffee House near Lalbagh. It was a small house wit a very little space. This small café turned into a successful ISO certified food production industry and still maintaining it’s pride.
Gold, nothing can compare to this precious metal. A symbol of wealth and prosperity, it has been a value for explorers and adventurers and a lure for conquerors. Today it is vital to commerce and finance; popular in ornamentation, and increasing importance in technology.
A factor that has certainly helped them attain their success is that they make their products to be accessible and affordable. This ploy is quite welcomed by their demographic of the working and lower class Filipino family. This has been very beneficial to the company since their target market most likely makes up the biggest perce...
Adytia Birla Nuvo Limited (2011), The chairman’s letter to shareholders, viewed 26/1/2012, < http://www.adityabirlanuvo.com/investors/downloads/Nuvo_Annual_Report_2010-11.pdf >
Need satisfying: BMA will put effort to sell a good quality of meat and to use health certificates e.g. PAREV, diabetes South Africa and HALAAL.