Analysis Of Beef Master Abattoir

Introduction

The purpose of this report is to compile a marketing plan of Beef Master Abattoir (BMA). The reason being the shortage of meat supplied to retailers by abattoirs which causes beef prices to rise. The study of trends and SWOT analysis in South Africa has shown that the commercial beef are straggling to satisfy consumer’s needs while emerging beef producers have quiet enough cattle to supply the market. The increase in beef prices per kilogram in retailers is caused by the lack of abattoirs that can increase cattle slaughtering.

The BMA plans is to open a niche market between the emerging beef producers and the retailers. MBA have targeted Mpumalanga province to sell the beef product because the trends have shown that Mpumalanga

The director is somebody with a high experience working in abattoir, the director’s responsibility is to help the manager to cautiously manage the BMA business at the beginning to save cost and losses.

Product

Elements of product

• Core product: The BMA will sell beef (meat) to consumers

• Formal product: The formal product will be the different meat packaging that are also recyclable.

• Need satisfying: BMA will put effort to sell a good quality of meat and to use health certificates e.g. PAREV, diabetes South Africa and HALAAL.

• Image: the Beef Master Abattoir (BMA) will uses its name to brand all products, to position the brand quality to the buyers mind.

Services

The Beef Maser Abattoir will use its facilities to offer services to other firms based on slaughtering. The services will be offered to producers and retailers to further their process. The producer and retailer will slaughter either their way or they will use our procedure which will make them feel comfortable. The BMA will make more income because the customer must pay to use service facilities. The people who will use our facilities will be monitored often to prevent diseases entering our premises. The MBA will also ask the customer to put brand of BMA Company for brand