Organic Foods Case Study

Since 2000, sales of organic foods in the United States have grown roughly 200%, and are expected to generate 42 billion dollars in 2014 (“US Organic Food Industry”, para. 1). This makes organics the fastest growing portion of the entire food industry, and worthy of keeping an eye on. The surge of growth was caused in part by the USDA release of its national standards for organic products in 2002, which subsequently prompted consumer demand for food that was healthier and better for the environment, and the popularization of “health food” stores like Whole Foods and Trader Joe’s that market to these consumers (Callard, 2009). Unfortunately, the relaxation of federal standards concerning the legal definition of “organic” was also a major contributing

In fact, what I am about to propose will benefit both parties; under my plan of action, consumers will have truly Organic foods to feed their family, and will no longer have to worry about navigating their way though aisles of unclear labels in order to find the product they seek. Consumers will no longer need to actively determine the validity of Organic products, and producers need not concern themselves with this validity either. Since my proposition is based on an immutable fact of nature, the organic status of each product will be inherent. The genius of my proposal is that consumers can continue buying the products they have grown to love, and the only change producers may have to make is an investment in green and white printing

The meaninglessness of the label will finally be openly admitted, and consumers will no longer have cause of worry regarding its intended communication. Producers will also benefit from this easy-to-understand format, because the less time consumers spend trying to decipher confusing labels, the more time they will have to buy products. Also, it is likely producers will be able to charge more for products they were, until now, not allowed to brand with the USDA Organic