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The Costs of Organic Foods: The Food Industry’s Biggest Lies Truly organic foods are hard to come by and, the price of organic foods has become unparalleled to the costs of ailing fast foods. The average American has easy access to fast foods but struggles to find truly organic foods causing the obesity rates to skyrocket. Obesity seems to be a constantly rising epidemic in America, but we as Americans seem to be oblivious to the obvious. Buying organic whole foods may seem to be the solution to the problem, yet the issue seems to lie deeper. Is it not coincidental that in the most underdeveloped parts in America, the only available local food options are fast food restaurants and gas stations? The lies from the colossal food marketers may Large food corporations are quite witty in the ways they con Americans today. Michael Pollan, an American author, activist, and professor of journalism eloquently describes this process in “Big Organic,” that demonstrates how large corporate food companies are using the word “organic” to sell their products. Although large corporate ways of selling their vices has vastly changed through the years, one of the most recent changes has happened to major food companies and their usage of the word organic, and their uses of this word on labels and products that are not clearly organic. During my own field research I found that the main grocer that I go to, the Pleasant Hill Price Chopper, items featured items at the front of the supermarket that were all labeled as organic whole foods. An unsuspecting American shopper would pick one of these organic items up thinking everything about it is kosher and well. Pollan explains many situations in his essay where a product may say it is “organic,” but the way these products are made and how the way they raise their livestock should turn a few heads. Pollan also expresses that these products are being advertised as livestock Hank Cardello, a former food executive, expresses the idea that grocers and other food executives do not have your best interest in mind in “What Grocers Don’t Want You to Know.” Cardello states that grocers set up supermarkets “like taking a choreographed tour through Disney World”(30). Getting to all of the products you want is easier than ever, but getting what you need has proven more difficult. During my own field research, I had discovered that getting the bare necessities (i.e. milk or even bread) were the hardest items to find in the supermarket I visited. It was even harder to find the truly organic form of these products. Why is it so hard to find something healthy in the food market? This is due to the subsidizing of these large food companies and them teaming with grocers to sell their products. Although it is hard to find these natural products, it is possible. Larger food companies use a lot of things to keep their items on the shelf. Preservatives are commonly found in these unhealthy products. Vileisis states in another chapter “Rise of the Modern Food Sensibility” that throughout history these preservatives have proven to be harmful. In one study she covers Harvey Wiley, a member of the U.S. Bureau of Chemistry, discovers that in 1904 that many preservatives, are harmful to our kidneys and livers (126-28). This can cause many
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. With the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations have been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients, while slandering the names of farmers everywhere.
Check your supermarket, there could be lies on your food, telling you that what you are eating is organic and cared for but most of it is not. The documentary In Organic We Trust by Kip Pastor focuses on organic foods, what they are, how they are grown, and what makes them “organic”. What he finds is shocking and relevant to society today in every way possible. Pastor proves this to the audience by using a strong form of logos throughout the documentary. He conveys it to those watching by using pathos to play on their heart strings, but lacks via ethos to win over the rest of the audience. A great job is done in this film of convincing the audience that Pastor is on their side and fighting for the health of America, even questioning what “organic” actually is.
Steven Shapin is an expert when it comes to telling people the reality of the situation. In his, article “What Are You Buying When You Buy Organic?” Shapin exposes and explains the truth behind the word organic. He explains that our view on organic is not a reality. The small farms that we picture in our heads are really just big business in disguise and these big businesses are trying to do good by supposedly not using harmful pesticides. Which are supposed to not damage the environment but in reality they are probably not making any sort of difference. Some people care about the environment, while others are buying taste when it comes to organic food but using different pesticides are going to help the taste, only freshness tastes the best.
Michael Pollan and David Freedman are two reputable authors who have written about different types of food and why they are healthy or why they are damaging to our health. Michael Pollan wrote “Escape from the Western Diet” and David Freedman wrote “How Junk Food Can End Obesity”. Imagine Pollan’s idea of a perfect world. Everything is organic. McDonald’s is serving spinach smoothies and Walmart is supplying consumers with raw milk. The vast majority of food in this world consists of plants grown locally, because almost everyone is a farmer in order to keep up with supply and demand. How much does all this cost? What happened to all the food that is loved just because it tastes good?
Organic refers to the way agricultural products, food and fiber, are grown and processed. “It is an ecological system that at its core relies on a healthy rich soil to produce strong plants that resist pests and diseases. Organic farming prohibits the use of toxic and persistent chemicals in favor of more “earth-friendly” practices that work in harmony with nature. In the case of livestock, antibiotics are prohibited, opting instead for preventative measures for keeping animals healthy and productive. Organic production also prohibits the use of genetically modified organisms (GMO’s).” (Ameriorganic) To find organic products one must only look for the U.S. Department of Agriculture (USDA) seal. The seal certifies the product must be 95%
Shepherd explains that regular consumers and non-regular consumers have motives for purchasing such foods that they desire. A lot of consumers have different thoughts about organic food like some consumers are more interested if all the organic food that they are buying is going to taste good and are also wondering how long does it last while still keeping the food healthy and fresh. While other consumers don’t really see the difference in buying organic food just that it’s more expensive and seem better than conventional food. To be sure consumers attitudes and beliefs value on how they objective organic foods to how they want to. Intentionally it was an understanding of how consumers decisions on making a purchase of organic food was within on their desire beliefs, attitude, or on what they wanted to believe
(Beavan, 116). Then talks about the dilemma of buying local only, that you have to only buy in season vegetables. Then from there Beavan jumps into Organic foods. He presents facts about how the certification for Organic seems to be targeting the larger farmers, rather than the local farmers. During this time, he may ask himself a question that also could be targeted to the reader to make them think on the issue along with him.
Despite claiming that he didn’t approach Whole Foods from a journalist point of view, it still hangs over his head that he didn’t cover all his tracks; consumer or not, it’s best to look before you leap. Pollan’s local Whole Foods Market is a place he claims to enjoy visiting almost as much as he does a local bookstore. Why wouldn’t he, both establishments contain stories: as Pollan reads the labels on his milk- each competing with each other to prove whose cows’ were raised in the most natural state, Pollan becomes curious as to how much truth there is behind the labels. Or how much of the labels’ content is clever vocabulary meant to stimulate his brain to imagine where he wants to believe where his food is coming from. Pollan, of course makes it clear that a highly distinguished brochure about where your beef is coming from is an “an imperfect substitute for direct observation of how a food is produced” (137). Pollan follows the information on the brochures to discover a much less honest Whole Foods. However, he didn’t put into the thought that Whole Foods is indeed an industrial chain. Some things are “organic” and some things, simply can’t be. Their consumers want all kinds of meats, vegetables, and fruits year round; they don’t want to wait until season for strawberries, they want them now. And hence, that means Whole
Customers/Consumers were worried about the changes in the market for food and drugs because they no longer had a single clue of what was in their products. Food production was moving from household prepared to general markets. As food markets became more refined due to the improvement of technology. The difficulty in discerning the quality of their product heightened. With new and quicker ways make food, fears of the ingredients that the foods consisted grew. Preservatives and chemicals also instilled a concern to consumers. Health officials, chemists, and other individuals tested and proved the dangers of these new additives.
While the organic movement has increased the production and sale of organic food in the United States, something that should be noted is that the stock of Whole Foods Market, a grocery store is dedicated to the sale of organic food, has gone down 40% since October of 2013. Whole Foods Market’s success rates are slowly beginning to diminish and it may lose its dominance in the organic foods market (The Economist, 2014). While this may seem indicative of a decrease in public interest of organic food, it really indicates the opposite. After seeing the success of Whole Foods Market, new stores such as Trader Joe’s and Sprouts entered the organic market and became strong competition. The decline in Whole Foods Market’s success may be attributed
Walking through the aisles of many grocery stores, labels such as "organic," "all-natural," and "dairy-free" describe an ever-increasing number of products on the shelf. A growing interest in healthy eating has spurred the manufacture of these commodities, but they are often so highly priced that many of the shoppers cannot justify fitting the extra cost into their budgets. In addition, though these goods have been organically produced, they may have traveled long distances to reach the shelf, increasing price and reducing their freshness, not to mention the environmental damage caused by burning fossil fuels during transportation.
With the world’s population continuing to increase, the demand for food is higher than ever. This increase in food demand also calls for more efficient ways of growing and providing the food. Two methods that are very controversial are the organic and conventional method. While many people support the organic method because of its known benefits, others feel that it is an over inflated industry that cheats consumers out of their money. But recently many studies have disproved those critics. These studies prove that Organic food is a better choice than conventional because it is better for the environment, avoids the use of chemicals, and is generally more beneficial.
Whereas it might not be immediately apparent that Whole Foods faces an existential threat for new market entry into the Organic Food sector of the grocery store market, the extreme completion that is exhibited throughout other areas of the industry highlights the fact that there is both a desire and
Organic food is food that is grown without any pesticide or fertilizers. In recent years, sales for organic foods are increasing every year. A lot of people go to supermarkets in order to buy some organic foods, because they think that organic foods are healthier than conventional foods. People purchase organic foods for different reasons such as personal health, the quality of organic foods, and taste, but the most important reason is personal health. The topic that whether organic foods have more benefits or not is very controversial for a long time. Maybe some people believe that organic foods are beneficial to human health, but some other people disagree with the viewpoint, so buying organic foods depend on people’s choices. People believe organic foods are healthier because they generally think organic foods have less pesticide and fertilizer residue, more nutritional values, and are beneficial to environment.
What is the term of “Organic?” The term “organic” refers to the way farming foods are developed and prepared by farmers. Actually, organic foods are produced by farmers who use the conservation of soil and water to enhance environmental quality for future organic foods. Thus, organic foods have become increasingly these days because it helps people’ health benefits and gives people higher quality of foods. Some people do not want to buy organic foods because they feel organic foods are too expensive or simply are not aware that organic foods exist. However, according to many research studies, organic food is defined as healthy food. First of all, organic produces contain fewer pesticide residues. Secondly, natural produces are fresher than