Operating Profit Analysis: Crooked Creek Wines

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Operating profit is described as, “the total revenues from operations minus cost of goods sold and operating costs (excluding interest expenses and income taxes)”. (Horngren, Datar and Rajan, 2015. p.54). Generally speaking, the higher the figure a company produces on operating profit, the better off the business will turn out to be. This is all about strategy and is primarily because a business will have less financial risk if it had a higher operating profit than one who produces less. (Horngren, Datar and Rajan, 2015. p.657). Out of all the scenarios, the best option for Crooked Creek Wines to consider is option (b) where the operating profit totalled to the highest figure out of all, which was $105 750. This was as a result from increasing their average daily revenue to $800 compared to $750 making it a …show more content…

Generally speaking, the higher the contribution margin the lower the breakeven point will be. Conversely, the lower the contribution margin is, the higher you will the breakeven point to be. The purpose of this, is to find the fixed cost and breakeven point. (Horngren, Datar and Rajan, 2015. p. 137). The contribution margin has a big impact on where the breakeven point lies. It was found that when you have more than one product we need to find the weighted average for each product in order to determine a decision. (Horngren, Datar and Rajan, 2015. p. 149). The variable costs are costs that are able to change depending on the level of output and fixed costs will not change whether or not the company produced 1 or 100 products. (Horngren, Datar and Rajan, 2015. p. 42, 55). In this situation, we had to combine the product of standard bread with the gluten free bread ang figure out a percentage of how we should split up the two. It was found that 81% of standard bread should be made and 19% of gluten free bread should be created in order to achieve

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