Breakeven Analysis Of The Samsung Galaxy Note 8

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For the Samsung Galaxy Note 8, we expect the sales to grow in the first quarter of year one. With people still suspect about the phone there won’t be a fixed demand on a per month basis. After a couple months pending no problems with the smartphone people will have their faith in Samsung again and purchase the Galaxy Note 8. After the first year, we expect the Galaxy Note 8 to reach a profit of 1 billion dollars. During this section, I will explain the sales forecast for each month and for the next 3 years. Also, I will discuss the breakeven analysis of the Samsung Galaxy Note 8, the cost to build the smartphone, how much we are willing to pay for expenses and what expense we focus on the most.

The sales forecast for the first year in terms …show more content…

To breakeven, we would have to sell 267,857 units. We plan on selling the Galaxy Note 8 at a price of $499 which is cheaper than our previous phones in the Galaxy Note line. Consumers aren’t going to purchase a new smartphone if the price is going to be in the same range of the Galaxy Note 7. So we are going to be selling the smartphone at a discount. We are using odd-even pricing for the Samsung Galaxy Note 8. It gives a sense to the consumer that they will be purchasing the Samsung Galaxy Note 8 at a bargain, instead of using the even pricing method. The cost to make the smartphone itself is around $275. There will be a picture below that will explain the details of the build of the smart phone. For the breakeven I subtracted the Total Cost from the Total Revenue. The profit for year 1 will be $1 billion dollars, I subtracted the total revenue for year 1, which was $1.06 billion and subtracted that number by the fixed cost amount of $60 …show more content…

Research and development plays a big role here at Samsung creating the ability towards taking the next step of building a better future. In 2015, Samsung spent $14 billion dollars on research and development alone, so it’s surprise why we are willing to spend $50 million on the first year of the product. We will use our research and development team to improve the quality of our smartphone via updates and discover reasons why consumers are passing up on our new smartphone. From year 1 to year 2 there will be an increase of 16% in the research and development expense and from year 2 to year there will be a 7% increase. Most of our highly praised tech like the Galaxy S7 and S7 Edge are due to are research and development teams. The general / selling/ administrative expenses all include fixed costs, advertisements, and direct and indirect costs. With the percentage nearing the profit margin it represents that we’re are in the competitive smartphone market. The change from year 1 to year 2 for the general / selling / administrative expenses increased by 9% and it increased again but only by 4%. The pie graph at the bottom displays the % that goes to in expense. For General / Selling / Administrative expense, I’ve separated the advertisement budget to its own

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