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On McDonalds
For my business course, I have been asked to prepare a report for a
business at work. I could choose any business to investigate. I
decided to do McDonalds because it is globally recognised and of its
size. Also because it is a franchise I thought that it would be
interesting to see how a franchise operated. The tasks that I need to
complete are, explain the ownership of my chosen business and the
advantages and disadvantages to this, the objectives the business sets
for it self, how it meets these objectives and is it successful in
meeting these. Look at the departments within the business and the
functional areas within each of these departments. Look at the
different management styles within the business, looking at the
organisational structure, the communication used within the business,
the impact of ICT on the organisations communications, and the price
of the product that the business sells and how they set this price.
For my extension piece, if I chose to do it, I have to look at other
ways in which objectives can be met and show how a change in structure
or functions to achieve the objectives with the alternative
approaches.
I got all the information on McDonalds from their various websites
around the world; this included the UK, Australia and principally the
American website. I also phoned McDonalds UK and requested a student
information pack. All information is from 2000 unless otherwise
stated.
2.0 Background Information
==========================
McDonalds was the brainchild of two brothers, Mac and Dick McDonald.
They dreamt of owning a small chain of moderately successful burger
...
... middle of paper ...
...ld lose a
substantial amount of money after paying compensation.
10.1 Quality Control
--------------------
Quality control is the process of checking the products at various
stages of production to ensure that nothing has gone wrong.
Traditionally, this was carried out by a sole quality controller, now
more and more businesses are installing key points along key points of
the production and asking staff members to check the products at these
points.
11.0 Bibliography
=================
1. www.mcdonalds.com
2. www.mcdonalds.co.uk
3. www.185red.com/docs/video_passe.pdf
4. http://nimbus.ocis.temple.edu/~ychoi/mcdonald.html
5. www.bized.ac.uk
6. McDonalds Education Service- Fact File 1998 and 2000
7. Hodder Vocational A-Level- Business
8. The Times 100- Edition 6
Start out by braiding the base for your extensions. The base is the area that the exte...
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
I agree with you when you mentioned how Trader Joe’s differentiate itself from other grocery stores. Grocery retailers are very competitive, and Trader Joe’s does a good job at offering good-value pricing by lowering their prices.Trader Joe’s care about the most compact detail to attract customer and I find Trader Joe’s service very unique because like you mentioned, the company offer some ingredient online and free samples. However, I think in the long term, Trader Joe not promoting their company will hurt them. I’m not saying Trader Joe’s will go out of business, but the top grocery retailers invest a lot of money to promote their products and trying to compete with them will be difficult. Having loyal customer and demonstrating the importance
Do you like eating lunch everyday during the week? If not, there's a chance you don't pack your lunch. Whenever, you ever feel starved, there is another option. You can pay several extra dollars for chips or ice cream! Even at home, a lot of children don't have a diet that includes essential vitamins. Schools should step in to help the problem, and have more healthy food choices.
mcdonalds is not exactly a quality food source, is a convenient and cheep source of food. but cheap food comes at a greater cost...inhumane!!
This report will cover a comparison between two organizations - Manchester Airport and McDonald's- main business functions; structure and contribution to the operation of these organizations. Furthermore, I shall critically evaluate the benefits, and any disadvantages of the organizational arrangements for managing these business functions in each case.
Globalization is the tendency of businesses, technologies, or philosophies to spread throughout the world or the process of making it all happen. The global economy is known as a globularity every now and then. The advantages and disadvantages of globalization have been heavily examined and all of them vary. People who favor it say that it helps developing nations catch up to industrialized nations very quickly through increased employment and technological advances. On the opposite side people say that It makes nations sovereignty weak and allows the rich to ship domestic jobs overseas where labor is much cheaper. The quick spreading of McDonalds restaurants all over the world is a perfect example of globalization. The fact that they adapt their to suit local taste is an example of globalization. Mcdonalds has turned into the symbol of American social force and the embodiment of the Americanization of whatever is left of the planet. The message of globalized Mcdonalds is "If you consume like us, you are set to be like us." When actually by consuming like Americans individuals far and wide are just being enlivened to look increasingly like American's as to corpulence. However yet, Mcdonald's, for example numerous American organizations, have persuaded themselves that notwithstanding its blemishes, American society is unrivaled and in this manner its impact is just gainful to other, "lesser"
when you become trapped you are in the proverbial iron cage, this is where the rotting of life starts to move a lot faster.
In 2002 McDonald 's was losing market share. Employee and franchisee morale were extremely low. The popular view was that the time for McDonald 's had passed. Shares were in severe decline.
If someone was asked to think of a fast food restaurant that is more popular and stands out more than any other restaurant, what would they most likely pick? Most people probably said McDonald's. McDonald’s has been around since 1940 and has taken off all over the world since then. McDonald’s is around almost everywhere people go and has changed the world in many different ways. Some ways are good, and some are of course bad. The main ways McDonald’s has made an impact on the world is the food causing obesity, Ronald Mcdonald Charity, and the convenience of the restaurant. Because of the McDonald brothers opening this restaurant, it has definitely changed America and the world we live in forever.
Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960’s onward, a number of significant changes took place. Due to the efforts of the GATT General Agreement on Tariffs and Trade barriers fell worldwide. There have been many attempts at designing models which describe the competitive environment and the determinants of profitability from Western competitors.
McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.
McDonalds believe that good customer service is the responsibility of everybody in the company. Every employee has a part to play in providing with a service with best practise found anywhere in the trade.
designed by my preferences. I can continue to be broadening my view through various change of
The other day I walked into the supermarket to buy a box of Kleenex. I was faced with a variety of colors, textures, box designs, and even the option of aloe. All these features designed for a product to blow my nose into! Selection wasn't limited to the Kleenex section, either…I found abundance in every aisle. We seem to always want more - more choices, more variety, more time. In fact, even the word "supermarket" implies a desire for more than just a simple market.