For this discussion, I chose the following three advertisements; Old Spice: The Man Your Man Could Smell Like, 1984 Apple's Macintosh Commercial, and Volkswagen: “Think Small.”
The Old Spice; The Man Your Man Could Smell Like commercial was designed to pitch the Old Spice men’s body wash line. However, it appears to sell; sex appeal and luxurious items in the ad. The advertisement was directed towards woman because they tend to do most the shopping in today's household. To successfully pitch the product, Old Spice had to get creative to capture the attention of the female audience. While it’s true women are famous for splurging on body washes and lotions, they don’t want their man smelling like a rose. I believe most guys would grab whatever is in the shower versus going out to buy body lotion. Therefore, Old Spice had to discover a way to capture the female audience pitching a product line that represents masculine and one that women will desire. I feel like Old Spice was focused on their perception of what women want and dream of. Additionally, the advertisement successfully retained viewers’ attention by keeping them entertained with its quirkiness. No one knew what to expect
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While this ad is selling the Volkswagen Beetle, it’s also selling the simplicity and minimalism of owning a smaller car. Most advertising campaigns go the distance to the sale of a product as we can tell from the other two ads in my discussion. However, the white space in the ad forces you to focus on the car itself. Another reason they could have made the car so small in the ad was due to its nickname the “bug.” During the time the beetle was born, it was the era of a fast and loud muscle car. Everyone wanted one, and some people invested some serious cash into their ride. The beetle is quite the opposite it’s known for being slow and breaks the norm of what society is used to seeing and
Old Spice, the refreshing shower gel, will make every guy come back for more. The new hydrating shower gel, Matterhorn, turns numerous sweaty men into a “chick magnet” within seconds. Any man can be the best smelling in the world after giving this shower gel a try. Even after a hot day at work or the gym this product will provide you with eight hours of ice, wind, and freedom (Procter & Gamble 1). Advertisements are very descriptive and have a great deal of meaning that people do not
... approach, selling men’s hygiene products, by appealing to a female audience. Though Old Spice targets and appeals to females, they do sell men’s hygiene products, thus, also attracting males and running an ad campaign that males can enjoy. The constant lack of shirt is just enough sex appeal to catch the audiences’ attention, without driving them away. The caricature of the perfect man easily enacting a variety of roles is entertaining for females and males. Additionally the commercial uses quick transitions and repetition to keep the audiences’ attention and to enforce the association of Old Spice with the ideal man. Old Spice sells their image as representing the perfect man, and hey if you can’t be him, well you can at least smell like him. With a humorous undertone and just enough sex appeal, the ad campaign is funny, attractive, appealing, and thus effective.
In the old spice commercial, the brand is showing that men are just brainless robots and the women are just hyper-sexual individuals. The setting of the commercial is in a nightclub where women are dress in provocative clothes that come off like they are looking for sexual intention from the men. Men are
The advertisement being analyzed is an Old Spice commercial that was played on TV stations in the year 2010. The ad is designed appropriately for the advancement of the use of Old Spice body wash by men. It is a question ad that acknowledges the need for men not only to look good, but also smell sweet in an appealing way for ladies. Human hygiene has been a critical subject in civilization. In the 18th-century men were not keen on their grooming since it was believed that a man had to go out of his way to fend for his family. Most times men did not take it upon themselves to smell nice, but this perception has changed. The contemporary man has to mind his scent and the advertisement on Old Spice attempts to attract men into embracing the fragrance of their body wash. .
Old Spice’s script has you believe they are addressing a female viewer; however, the product is not one that a woman would go about purchasing, and the ad was shown during the Superbowl, which has a predominately male viewership. The ad is attempting to give the male viewers and alternate perspective of things. Instead of addressing the men specifically, the ad causes the men to imagine what thoughts may frequently cross the mind of their female partners or other women they may commonly interact with. For example, the line “Anything is possible when your man smells like Old Spice and not a lady,” implants the fear into the male viewer’s mind that he may not smell masculine enough to appeal to his ideal woman. He now worries that she may indeed think he smells like a lady. However, if the viewer were to use Old Spice, the advertisement, through its final line of “Smell like a man, man,” assures him that he would no longer have to worry about how he smells; he would smell like a
Old Spice sells deodorant, shower gels and body fragrances for men. The commercial uses interaction to identify where you are, the creator also uses an “attractive male” to get the ladies attention. In addition, the actor used slogans and humor to gain attention & keep the commercial less boring as well, for example, “ Look down, now back up,” Where are you?” You're on a boat”.
The commercials were mainly directed at men. Every single advert glorified masculinity, except one, where a man’s “sensitivity” being referenced as a reason his partner chose to have a relationship with him. This advert depicts a woman at a car dealership, describing her dream car as a “perfect.” Seconds later an attractive man comes to the desk holding a pup...
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
The Old Spice Campaign that I chose is a one-sided message is the communications in which only positive attributes or benefits of a product or service are presented. The message in the ad is one-sided because it is only mentioning the positive aspects of the deodorant, it does not have any negative aspects on the ad. Old Spice advertisements always has a male presence, and it is usually a famous person. They usually have different types of male celebrities ranging from actors to athletes. Old Spice uses the humor appeal to get their message across to their target market. In their advertisements there is always something that stands out to appeal to the consumers. With this campaign it centers on the Old Spice Man answering questions from the viewers, and doing different activities, being different places and having costumes on. The ending of the commercial always has a surprise ending leaving the viewer astonished. The campaign appeals to the humor appeal because it uses humor, but not too much so that consumers can pay attention to the product that is being advertised. On the Old Spice YouTube channel for the commercial in the description box it says “We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are sure insinuating it”, which is appealing to humor because you know that your man is not going to smell like it, but are suggesting that they would
In the beginning of the commercial, the man says “hello ladies” which tells you who the intended audience is and to show that he is talking to them directly and instructs them to look at their man and look back at him a few times to show that this is what a real man that uses Old Spice Body Wash looks like and what all women want. He says “sadly, he is not me, but he can smell like me”
The advertisement illustrates the most recent model of the Volkswagen Bug overflowing with different popular odds and ins from the past seventy years. It is an example of how the beetle owner’s lives have changed, however, they still are loyal to the same unique car as their lives grow and expand with the vehicle that they love so much. The same rounded structure, now with a front engine, and more predominate curves across the body is still the same loved little car; it is still the same Volkswagen
Analysis of an Audi Car Advertisement Advertising is a media form which aims to seek huge influence over
Volkswagen has even gone with a more “Japanese look”, comparable to the Acura’s and the Honda’s in the market. This is also a reflection of Volkwagen’s attempt to aim at a younger target market, as cars such as the Acura Integra, and the Honda Civic are very popular among younger people. Extra accessories have also been added to this Jetta to give it a more youthful appearance. Some of these accessories include a sporty rear spoiler, 18” VisionV wheels, silver tail lamps and a rear valance. Another key feature to this Jetta is the steering wheel.
The awards are there to support the backing and reasoning in the audiences internal debate on whether or not one of these vehicles would be worth buying. There is also the acoustics look of the building the cars are in that adds a wealthier look and add to the sound of the cars. The artistic look also suggest that the cars are in a concert hall or some hall that will better help the sound quality of the car to further interest the audience. The second part of logos that is cleverly hidden is the fact that they published this ad in late November which is close to christmas, the time when most caucasian consumers try to buy a new car for himself or one of his family