Old Spice Body Wash Commercial Analysis

In this TV commercial for the Old Spice Body Wash For Men titled The Man Your Man Could Smell Like, there is an attractive African American man in front of a shower that has the water running. He is wearing a towel, which gains the attention of women because of the sex appeal. The commercial uses different types of wealth through materialistic things like diamonds, boats, horses, and flashy clothing to try to represent the luxury of the outcome of using their body wash compared to other body washes. The commercial is meant to be comedic and entertaining. It is not actually trying to get women to leave their man if he does not use Old Spice Body Wash.

In the beginning of the commercial, the man says “hello ladies” which tells you who the intended audience is and to show that he is talking to them directly and instructs them to look at their man and look back at him a few times to show that this is what a real man that uses Old Spice Body Wash looks like and what all women want. He says “sadly, he is not me, but he can smell like me”

The first one is when the main man goes from being in a bathroom to only walking a few steps and ending up out in the woods. After that, he walks a few more steps and walks into an expensive jewelry store while flattering the women in the audience. From there, he reaches into the sky with an axe in his hands and while his hands are up there, the axe turns into a paddle and he sits down in a canoe.

While he is in a canoe on a river, another attractive man, shirtless, pops out of the water and argues with the other man about which body wash is best. They go back and forth saying Bear Glove and Timber. That certain part of the commercial is a little confusing because it is not expected for the second man to show up. Also, that part would grab more woman’s attention because they are both attractive males with their shirts off. Men do not find shirtless men as entertaining as women