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Why is retail strategy important
Three strategies for retail management
Case study of retail management
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In the same way, the company understands that the employee who helps in the construction of the business and in the process of making more money has a satisfactory return in the form of commissions and bonuses according to the increase of the annual sales. The manager is accountable for monitoring the results of sales associates and presenting monthly in the store, the best performing employee among the others. Despite the fact that recognition of the individual achievements, Spector & Reeves (2017) states that "Nordstrom constantly reinforces the idea that when the company is at its best, it is the result of a group effort."
The results of all employees and sectors can be compared to your sales. Nordstrom uses sales per hour (SPH), which enables
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Companies need to invest in quality management, continually delineating improvements in the quality of their products, services, and processes. Consequently, quality is one of the most crucial tools in organizational success and growth of organizations, thus becoming a competitive strategy.
Another significant strategy in the case of Nordstrom is related to technology. Every business has the priority to sell more and accelerate growth. Technology is a powerful ally of companies, increasing the productivity and efficiency of the business process. In the digital age, Nordstrom understands that digital commerce optimizes sales tasks and enables the company to find new opportunities, close deals faster, and provide a superior customer experience. The strategy also helps reduce the costs of the sales process and increase the productivity of the team of sales associates, who can do much more in less time.
According to Huggins & Izushi (2011), "Competitive Strategy not only shows managers how to view their rivalrous environment from the vantage point of identifying and protecting their own current rent streams but also advises them to pay attention to goings-on that might affect their rents in the future." Nordstrom knows that with globalization the level of competition is increasing, so it is essential to create an environment of efficient
Target and Nordstrom’s are set up mainly as department stores in which product lines are organized in departments to be occupied by specific buyers and sellers. While Nordstrom is arguably the premier retailer of a wide variety of clothing, shoes, and accessories that land on the high end of what most would call “affordable,” Target would be considered the store for people who are middle class. The legendary “half-yearly” sales for men, and the additional markdowns that usually follow a sale section that is usually decently well stocked. The designer brand list has wild range in-house brands like Gucci, Prada, and the plain old Nordstrom line offer more than a few items with incredible looks and high quality for very reasonable prices. Its website is clean and easy
Maxx benefits from chaos by picking up the pieces, merchandise at a discount, when other retail stores close, or have overruns, or unexpected changes in demand and in return pass these savings on to their customers who shop for value (Levine-Weinberg, 2016) This is the demand-side benefits of scale when the consumer rather pay less for name brand merchandise than to pay more for the same designer in the department store. The stores that where having difficulty in the retail market left themselves vulnerable by not defending their position and T.J. Maxx proactively attacks this opportunity with its purchasing power and passes the savings to its customers. This proactive process of attacking and defending is what Wee (2016) calls the holistic and balanced perspective of handling competition. Moreover, this business warfare strategy of attacking struggling competitors is called offensive marketing warfare strategy (Grewal, 2014).
From the employees’ perspective; they are managed someone with experience in their same specialty who can effectively understand and review their work. Furthermore, they can move up within organization, which gives a reason for them to be loyal to the job. They also have the opportunity to work with others in their field, which allows for knowledge sharing and learning new skills. From the managers’ perspectives; this would make their jobs easier and makes them able to supervise the individual’s performance of their team members to distribute recognition, rewards and punishments accordingly. This has created an environment that hugely corresponds with Target’s core strategy, differentiation. Many of the shoppers have expressed their satisfaction with the services that provided by Target and more specifically with how friendly the staff
Nordstrom’s retail positioning strategy provides it with the competitive edge it needs to differentiate it from competitors who also serve similar markets.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
...ugh considered innovative in many areas, Nordstrom had stayed away from large investments in systems technology prior to the mid-1990s. In 1995 a new information system was installed, along with a new system for personnel, payroll, and benefits processing. Late in 1998 the company launched its online store at nordstrom.com. Nordstrom stock began trading on the New York Stock Exchange in June 1999.
Every employee that works at Nordstrom will feel he or sh...
Nordstrom possesses a distinct and reputable image that effectively differentiates them from their competitors. Nordstrom is known throughout the retail sector as the leader in customer service. Nordstrom regards their customers as extended family and treats them as such. In addition, Nordstrom utilizes devoted sales associates for serving customers in an array of fashions. They possess the most liberal return policy that is highly regarded among customers. Also, sales associates will call in orders for merchandize not on hand free of charge. Recently, Nordstrom has
Now that I have finished my mystery shop experience, I hope to continue to shop at Nordstrom as I feel appreciated. I also hope to see more improvements too! I know that I can count on sales associates at Nordstrom to help me whenever I?m in need of it. I plan to give the Community Spotlight certificate to Lily very soon because I want her to know that I am thankful for her customer
Some core competencies that must be exploited are: Brand Kmart is an existing well-known and trusted national brand in USA Kmart has private label and designer clothing that is well endorsed Infrastructure Kmart has a large number of well-located, low-cost, leased stores in urban far away from competitors through out the country ( Appendix B ). Staffing Confidence by the market in Kmart is created by the achievements of its staff and management. With the turn-around strategy in place, new blood has been put into the top management structures. In any renewal there will be retrenchment as unprofitable stores are closed. This can be used as an opportunity to retain and move high performing staff to where they are needed and to get rid of non-performing staff. Anderson the chairperson of Kmart is well supported by Wall Street and the board of Directors. These new staff members enter the company with needed skills to address problems in certain areas that previously were poorly managed such as inventory control and merchandising. Store locations, layout and Performance Stores conveniently located away from competitors like Wal-mart and Target therefore less to compete for customers face-to-face. There are 250 non-performing stores who have already been identified as being more cost effective to close than continue with running costs. Expertise exists in-house for the planning of store layout and appearance to meet different customer segments. This concentration of effort will enable focus on key areas Technology Kmart has already invested in good retailing systems. The system can be use to control inventory, supplier payments, track customer buying and monitor income versus profit margins across all stores. Research and Development The planning department is well established and in cross-functional to provide various perspective. The planning department to ensure that strategies at all levels are executed can further use the access to past data and knowledge of changes in buying patterns. Financial Backing JP Morgan Chase has agreed to support Kmart to avert the current threat of closure due to bankruptcy.
Our commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.
Nordstrom differentiated itself from other retail stores through its products and services. By providing more high-end and specialized merchandise, Nordstrom is able to attract more customers who value more luxurious brand-name goods. The quality of Nordstrom’s products separates it from other retailers who provide less quality and selection in their products. Nordstrom developed a competitive advantage by providing better quality products that justify a higher price by using a more-for-more value proposition where a higher price is charged for higher quality. Nordstrom’s strategy of providing excellent customer service also helps attract new customers through word-of-mouth advertising. Customers who go to Nordstrom stores and have a wonderful experience due to helpful well-trained employees will be likely to tell a friend about their experience and continue to shop at Nordstrom stores. This creates a competitive advantage by offering greater customer value through outstanding customer
American Apparel is a story of rags to riches and back to rags. It rapidly grew into one of the most well known and most controversial clothing companies in the world. The company began with a simple goal, making a profit selling local and ethically-manufactured blank t-shirts, sweatshirts, and jeans that were moderately priced. American Apparel managed to disturb the entire fashion industry with it’s unique identity, constantly pushing the envelope with its controversial methods of branding. The logo-free garments became an iconic uniform for young liberal adults. How could this company quickly become a symbol of what is cool and edgy and equally as fast file for bankruptcy?
Who are the most important people to Nordstrom? Customers! Who are the closest to them? Employees! Making employees feel as though they have increased autonomy and preference to make desicions in the company is what defines employee empowerment.. Businesses are often reluctant in offering leadership positions to frontline managers due to fear that they might make mistakes. Nordstrom is not afraid to do that. Employees feel more strengthened to work and produce better results for the company when granted a part of ownership. In Nordstrom, employees are empowered through the only rule they are told they must follow. ”Use good judgement in all situations,” from the article, Toller (2015). Employees are given a high degree of freedom and responsibility to make some desicions concerning customers. ”All employees are given a usual degree of latitude to make their own calls to customers about how to handle problems, Mckibbin says.” Employees are given total responsibilty over the customer. This is to make them feel good at the end of the day, when they have solved certain situations. In today’s world companies are trying to adjust to such strategies. Meanwhile, a company like Nordstrom sought it a long time ago. Interestingly from the article Toller (2015), he found that security guards and house keeping staff are also seen as a big part of the company. They
Identify a marketing issue related to a company, product, or brand: American Apparel (AA) is a vertically integrated company, which means that its designs, manufactures, sells to other retailers and sells directly to consumers. During the past year the company filed for Chapter 11 Bankruptcy out of the blue. Selling most of its inventory within a few days. The brand was known for its “iconic,” “clean,” “simple,” and “timeless styles, each item available in a variety of colors. Though one of the biggest factors of the brand was that everything was made in the USA; sweatshop free, cutting out the middle man causing prices to be a little higher than other brands of the same nature (Forever 21, H&M, etc.).