American Apparel Essay

1939 Words4 Pages
bulb-icon

Recommended: American apparel case study

American Apparel is a story of rags to riches and back to rags. It rapidly grew into one of the most well known and most controversial clothing companies in the world. The company began with a simple goal, making a profit selling local and ethically-manufactured blank t-shirts, sweatshirts, and jeans that were moderately priced. American Apparel managed to disturb the entire fashion industry with it’s unique identity, constantly pushing the envelope with its controversial methods of branding. The logo-free garments became an iconic uniform for young liberal adults. How could this company quickly become a symbol of what is cool and edgy and equally as fast file for bankruptcy? The company call began in Canadian, Dov Charney’s boarding school dorm room in 1989. It started off with him importing Fruit of The Loom t-shirts to Montreal, Eventually, with a $10,000 loan from his father, he decided to drop out of Tufts University and make the …show more content…

It was a unique and unusual advertisement for American Apparel, as it contains smiling employees that are fully clothed. The ad features the names of the women and their start date working at the company. This advertisement was very timid compared to previous ads. This was one of the attempts of the new CEO, Paula Schneider, to changing American Apparel’s image after previous CEO Dov Charney’s scandals. The company was financially strained and this was an attempt to revamp it’s image in order to help it. The advertisement reads “Women have always been in charge at American Apparel. In fact, women make up 55 percent of our global workforce (sorry, guys) and an even higher percentage of our leadership and executive roles.” The company burned itself a strong reputation for a company that objectifies woman in it’s adverts and a CEO who does the same behind the scenes. Paula Schneider wanted to keep the edginess of the company, yet try new branding and merchandising

Show More
Related

  • Steretorical Analysis Of The Dick's Sporting Goods Commercial

    971 Words  | 2 Pages

    The girls are then asked to name female inventors and they answer with “I’ve never heard of any female inventors in schools”. The commercial then goes on to list about 10 names of female inventors which were a surprise to me as well. There is no product being promoted in this commercial, the advertisers are informing the audience of women inventors. In doing more than that just listing female names, it’s showing the viewers how much women have been understated particularly in school. It’s a shame that schools don’t teach students about successful women as much as they do with successful men, especially since it’s where we first become socialized. This is another commercial where we can directly see how the advertisers are overlooking gender stereotypes, by it being ranked number one it proves that when gender stereotypes and gender bias are not incorporated the advertisement becomes effective and

    Read More

  • Vintage Garment Analysis Essay

    823 Words  | 2 Pages

    On the twenty-first of August, our Wearable History class took a trip to downtown Bowling Green, to visit Mosaic Confinement Studio. The studio had an old-fashioned vibe, and was like a vintage-garment haven. There, we were asked to choose a piece that we thought was vintage, identify the time period it actually came from, and also take some additional notes on the style and the garment’s details. After searching through multiple racks, the first piece I found was a lace blazer. It turned out to only be vintage-inspired, so I went searching again. I came across a few other pieces, but nothing was really jumping out at me. Eventually, I came across a lavender dress that immediately made me think of Julia Roberts in “Mystic Pizza”, and I knew I found my garment.

    Read More

  • Advertising: An Analysis Of The American Eagle Outfitters Jean Adverts

    775 Words  | 2 Pages

    By doing this, it is showing that they are less powerful than men. Ads tend to put women down. Like Kilbourne stated, the Cosmopolitan advertisement shows in a few ways how they feel women are less powerful than men. The first way is where the half of the ad is covering up the woman’s face with some of her hair. Therefore, this shows weakness by stating the models being silenced or cannot speak what is on her mind. Since this is an ad for teens and young adults, it is also suggested, being that they are so young, they have no say, especially because they are a woman. The second way this ad is trying to show women are weaker than men is on the other half of the ad. It is showing the blonde-headed woman jumping from one bench to the other. The models presented as not having any sense. If this were a man in the advertisement, he would not be jumping or posing in any foolish ways. In conclusion, the Cosmopolitan advertisement on the American Eagle Outfitters jean jacket, along with several other ads, shows weakness in women compared to

    Read More

  • Analysis Of The Bossy Boot

    792 Words  | 2 Pages

    This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone

    Read More

  • Changes of Women’s Roles in Advertising from 1900’s and 1920’s

    1300 Words  | 3 Pages

    Advertising, whether criticized or celebrated, is undeniably a strong force in American society. Portrayals and Images of women have long been used to sell in published advertisements. However, how they have been used has changed enormously throughout the decades. Women have fought to find a lasting and prominent position in their society. Only in the span of twenty years, between 1900’s and 1920’s, the roles of women changed dramatically here in United States.

    Read More

  • Clothing In America Essay

    840 Words  | 2 Pages

    Have you ever seen people that follow a mixture of religions,dress differently in public all over

    Read More

  • my paper

    733 Words  | 2 Pages

    In conclusion the ad shows its appeal to logos, pathos, and ethos by having a woman on it and having her state her opinion. By having the character state her opinion it will make people who see this ad think about the issue at hand. In addition to that the ad uses a simple but effective way to capture the audience’s attention. It captures attention by using a well-known character, a short but effecting statement, and a simple color scheme to draw attention. Doing so helps grab the reader and then further deliver the message of pro-choice and that it’s a woman’s choice to do with her body as she pleases.

    Read More

  • Fashion In Pop Culture Essay

    770 Words  | 2 Pages

    Fashion is a form people use as a way for self expression. For me, fashion dictates how a person sense of style is; some may be bold and loud or simple and calm in which it also gives others an outlook on how their character may be. Although fashion is a way to express ones’ sense of style it does not tells us who the person is personally. Fashion in the society of the 1900s has changed female gender roles then and now by the way their roles changed during the time.

    Read More

  • Artificial Intelligence In Fashion Essay

    706 Words  | 2 Pages

    Artificial intelligence (AI), once only a notion of science fiction, is steadily approaching reality. Developing a HAL-like computer from Stanley Kubrick's film "2001: A Space Odyssey" or a Samantha-like operating system from Spike Jonze's film "Her" may never be possible, but artificially intelligent devices already exist. Today's technology is years ahead of its time and has already altered human life immensely. The fashion industry, like all of humanity, is victim to today's and tomorrow's advanced machinery. The internet has already modified the fashion industry by changing the way brands market themselves and has made the fast-paced work environment of this industry even faster. Human creativity is one of the major challenges of AI, but

    Read More

  • 1960s Fashion Essay

    1231 Words  | 3 Pages

    In its history, America has been one of the most influential, and influenced cultures of the world. So many different people, ideas, and products have been in and out of this country that American culture is one of , if not, the most diverse social structure of its time. Although it has been through many evolutions and revolutions, a certain time in this nation’s history can be pinpointed as its most drastic. The cultural movement of the 1960s was one of the largest evolutions of its kind that America has experienced thus far as it separated the rebellious youth from the traditional norm practiced by their well-seasoned elders.

    Read More

  • An Essay On My Daughter Commercial

    580 Words  | 2 Pages

    Their message was not only to show that women who have the courage to go up against a man would somehow not be equal, but to also show the progression in modern time society on how woman rights are valued in the 21st century. Furthermore, their goal was to show that their company supports equal pay and workplace equality among women who do equal work as men. Particularly, this can be seen in this ad, a determined young girl deifying all odds as she competes against all boys who seem to try and intimidate her in the beginning, defeating all of the

    Read More

  • Diversity In Advertising

    600 Words  | 2 Pages

    The ad I included is from 1957. Magazine advertisements have dramatically changed since then. Ads then and now have very different approaches and messages. The advertisement is for Van Heusen's ties, but their advertising approach is odd. The 1957 ad shows the woman as being inferior to the man--who they allude has charge and control over her. Now, this would be very controversial, especially in western civilizations. Society tends to be more progressive now. People fight and urge to show that women and men are equal, one gender is not superior than the other. An advertisement for the same product would use a different approach. When advertising fashion products nowadays, we tend to include more diversity—though they are not as diverse as many wish. Advertisements

    Read More

  • Essay On Fashion Boutique

    730 Words  | 2 Pages

    While growing up, I realized the benefits a person has when they personally own their own business. You can make your own schedule, personally control your finances, and essentially have complete control of your business Of course upon this realization; I came to the conclusion that I was going to be my own boss. I have always taken pride in how I present myself including how I dress. The limitless nature of fashion and its versatility has always intrigued me. One empowering aspect of clothing that is so fascinating is how it enables people to express themselves. Because of these interests, I have come to the conclusion that I wish to own a fashion boutique. In order to pursuit the path of becoming a fashion boutique owner, it is essential that I obtain a degree in business management, evaluate my own skills that make me ideal for the job, and

    Read More

  • Fashion In The 21st Century Essay

    747 Words  | 2 Pages

    Fashion is a currently valued style of appearance and behavior. It is a way to shape one’s external custom. The history of fashion dates back to hundred years ago and it has seen a remarkable progress in the 21st century. Man has endeavored a lot to bring new changes according to style and elegance that suits his needs and desires. Apparently, our culture is inclined towards fashion and change in the former brings change in the latter.When we talk about Pakistan, from the independence day of August 14, 1947 up-to-date, it has been a society in transition and being dynamic in nature, it isconsequently ever-changing and its patterns are transforming from time to time.

    Read More

  • Youth And Fashion Essay

    1096 Words  | 3 Pages

    Following fashion styles in order to be trendy and to look different and stylish in front of others by wearing different types of clothes and accessories. Fashion can be viewed in people’s style of outlook personality with clothing and hairstyle, style of living and behaving, along with the area of personal interest. Today’s youths are totally influenced by new fashion trends. Fashion brings an interesting twist in our boring life which makes us with feeling of confidence and up to date according to this changing environment. Youth generation is totally affected by this glamorous world of fashion. Their dressing style, hair style, accessories, language and personality all shows that how much they are influenced by fashion.

    Read More

More about American Apparel Essay

Open Document