No 6 Restaurant Controlled Assessment

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My chosen business for my controlled assessment was the No.6 restaurant in Midsomer Norton. It is a small, independent business that opened just over a decade ago.

To find out how they kept customers satisfied I used a variety of methods to achieve a conclusion, one being a questionnaire that was filled out by a broad range of customers who visit the establishment. This was answered by twenty people who gave insight to the practices performed at the cafe, giving direction into what to ask in my focus group, a place where I could receive detailed answers and in depth reviews of the business. After gathering information from these two sources I interviewed the manager of the business who gave me an alternative perspective on how the No.6 restaurant …show more content…

The majority of people who gave this answer said it was “executed well” and “offered consistently” (INSERT APPENDIX HERE). As over half of the people asked said it was an important aspect of keeping them satisfied i asked my focus group about why they feel it is important and what is done in this aspect of customer service that the cafe does brilliantly. The group came to a unanimous result that the staff were “outstanding” (refer to INSERT APPENDIX HERE) and that they “genuinely care about customer needs” (see appendix INSERT APPENDIX HERE). One person thought, however, that although staff were “extremely friendly and welcoming” (view INSERT APPENDIX HERE), “during busy periods service can be lacking, resulting in long wait times and flustered wait-staff”, this is a problem that 9 people mentioned in their questionnaires ( INSERT APPENDIX ) highlighting a potential problem the restaurant currently possesses. In the interview I had with the owner of the business i asked if friendly staff is an important part of the cafe, they stated that it was an “extremely important factor in the business” (INSERT APPENDIX HERE) and that it is “a vital factor in the recruitment process” , this is because they strive to achieve a friendly environment that invites customers back, not turn them away. After looking at all the sources I believe that friendly staff is an extremely important aspect of keeping customers

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