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Analysis and reflection on swot analysis
Analysis and reflection on swot analysis
Analysis and reflection on swot analysis
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In December of 2010, the world’s first, entirely electric vehicle was introduced to the car industry and Nissan was responsible for launching this innovative car known as the Nissan Leaf (“Nissan Product Information”). According to business reporter Michael Strong, Nissan Motor Company’s CEO Carlos Ghosn previously set a goal of selling 1.5 million electric vehicles by the year 2016. However, in 2013, Ghosn announced that it is very likely that Nissan will not reach this goal. He believes this may be achieved four or five years later than expected. Ghosn and Nissan Motor Corporation have evaluated the weaknesses of the Nissan Leaf and have discovered the contributing factors in the surprisingly low sales (Strong). In this commentary, it will become evident if Nissan has made effective improvements to pick up sales of this innovative vehicle that could result in the future of cars all around the world. The reasons for their underperformance will be evaluated and their ability to make the necessary changes to improve sales will be evaluated. A SWOT analysis has been set up to analyze the Nissan Leaf, its strengths, weaknesses, opportunities, and threats. This will show if Nissan has made the necessary changes to better their sales of the Nissan Leaf.
Findings and Analysis
Nissan was the first company to introduce a 100 percent electric car that produces zero emission and they had great hopes for this vehicle (“Nissan Product Information”). According to Michael Strong, the company believed that this car would be the future of transportation and that it would soon be responsible for 10 percent of all new vehicle sales. However, after 3 years on the market, Nissan’s CEO Ghosn admitted that the Nissan Leaf is only accountable for 4...
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...egic alliances with automakers in Japan and in the United States to help fund these charging stations. With a further development of infrastructure, the Nissan Leaf and other electric vehicles will become the future of transportation. Although sales are not what Nissan had expected, with a few changes, Nissan could meet those objectives in the near future. Nissan has very effectively acknowledged the weaknesses and potential threats facing the Nissan Leaf and made valuable changes that will benefit their company in the long run. They have also effectively recognized the strengths and opportunities of the Nissan Leaf available and have taken a competitive advantage over their rising competitors. Nissan has adequately applied a number of changes that will ultimately result in an increase in sales of electric vehicles all over the world, especially the Nissan Leaf.
Increasing environmental awareness, coupled with a responsible American government and improved technology, have all contributed to the comeback of low-and zero-emissions vehicles in the US. It remains to be seen whether the automakers and oil companies will once again work to halt this progress, or embrace it as the technology of a more responsible future.
The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock
The 2006 documentary about Who Killed the Electric Car shows the determination of several California citizens whose willpower was to keep the electric car alive and running. The first existence of the electric car under General Motors (GM) dates back to 1996 when they launched the EV1 electric vehicle. And although several consumers took to this new form of transportation, a car that was powered by an electric motor in place of the basic gasoline engine, GM decided to take back its newest technology and removed all existing EV1’s from off of the streets. With several upset consumers who were concerned as to both what GM and the government were up to and how they could get their cars back. Overall, the fact behind why the electric car became such a superior commodity and then vanished was the question being asked. The electric vehicle was destroyed during 2004 and 2005 because a car of this statue was far ahead of its time and greater parts of consumers were not about “going green.” Today the electric car has begun to revive itself because of the existence of global warming, and the efficiency of the electric car is rising. In other words, the electric car has been brought back to life, and many automobile manufacturers are gaining interest.
In the film, “Who Killed the Electric Car”, by Chris Paine, it gives a closer look into the making and destruction of the electric cars. California has the worst air quality in the United States, so In 1990 California Air Research Board passed the Zero Emissions Vehicle Mandate. The mandate meant that every big automobile company in California had to sell electric cars to continue selling their gasoline powered vehicles. General Motors offered the EV1, the first electric car in the modern era. The film explores the possible reason as to why the EV1 and many other similar models were erased from the automotive industry. Many felt as if auto companies did not promote the vehicle enough, auto companies reported that the electric cars did not
The substantial increase in the demand for EV’s came just in time as we are slowly but surely running out of oil. Some estimate that by the year 2040, 35 percent of all vehicles will be electric (Sullins, 2017). An article from the U.S. Department of Energy stated that “Electric vehicles hold a lot of potential for helping the U.S. create a more sustainable future. If the U.S. transitioned all the light-duty vehicles to hybrids or plug-in electric vehicles, we could reduce our dependence on foreign oil by 30-60 percent, while lowering the carbon pollution from the transportation sector by as much as 20 percent (energy.gov, 2014). It’s obvious that gas-powered vehicles have harmed our planet with their emissions. Although EV’s cannot reverse that damage that has been done, they can eliminate, or at least slow down, the inevitable demise that our planet is headed towards. Along with the beneficial environmental factors that correspond with electric cars, there are also beneficial financial factors. The average American spends about $2,000 on gas annually. In the future, charging stations will charge roughly $12.00 for a full charge, which is about 300 miles. This means that the average American will save about $1,400 per year on these specific car
In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).
...rther then the end of 2010, the introduction of the electric car is not far to come. With proper government regulations and consumer knowledge, adoptability of the electric car is possible. However, one can drastically differ in opinion as to why the required elements to support such a vehicle were not readily planned to facilitate such a change. The inadequacies draw wavering concerns for both consumers and business looking for the return of value and profit. The larger picture needs to be remembered in which oil is not a renewable resource and results in pollution and environmental hazard. Consumers and business must work together to overcome the roadblocks down the road and support each other in the introduction of and future of the electric car. Adjustments will have to be made on both sides to ensure success and minimize the society and economy disruptions.
Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose; but uses another form of energy that being electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of their planning and performance (Hunger, 2010).
Tesla is highly recognized for its excellent lead in the enhancement of a sustainable future. In summary, there is a need for protecting the environment to become cleaner, greener and sustainable one. With the number of vehicles that operate globally on petroleum and diesel, the environment will be wasted and totally degraded in a short time. It is important to apply such new technologies for the better of the future. Tesla been a pioneer in this industry has brought about changes that can be applied to change the world. For this reason, as many companies as possible should embrace the strategy of Tesla in the development of a sustainable future.
Ford Motor Company's Global Electrification Strategy. Business Economics, 46(3), 167-170. doi:10.1057/be.2011.10. Knox, J. (2011). The 'Standard' of the 'Standard'.
Depends on Where You Plug In”, Paul Stenquist (2012) illustrates that electric cars can release greenhouse gases or can not because it depends on how the electricity that is used to recharge the cars was generated from. According to Stenquist (2012) if the electric cars are recharged by the electricity that is generated from renewable energy like nuclear and solar power, the cars would have zero for carbon footprint. Also the electricity that is generated from natural gas that would produce carbon less than coal. Carbon footprint is the total amount of gas carbon dioxide, one of the greenhouse gases, that the cars release or spend. The author also gives an example to show how charging electric cars at Denver and California are different in amount of carbon footprints. Reports from EPA and U.C.S. are used by Stenquist (2012) to support that the carbon footprints that the cars made are different depend on the sources of electricity that recharge the cars. However, the chief excusive of Nissan at that time declared that it does not matter what is the electricity that recharge the cars generated from, electric cars are still better in the way that can reduce emission than the best of gasoline car model can
The Tesla Roadster represented the company’s first generation of EVs produced. Since its development in 2008 the EVs sold 2,400 units in 31 countries up to year 2012, Tesla (2012). To maintain its sustainability the company started selling the Model S vehicle before manufacturing by charging reservation fees to create revenue, which was reinvested in the production of the vehicles. Its strategic approach provided short-term funds in the downturn of the financial crises and it is used until this day. With increased demand and continuous expansion, the company had to surpass an important challenge: the further development of the industry.
More so, global warming is one of the environmental challenges nations faced around the globe. The auto industry is one of the major source of this environmental issue and its hazard. The challenge to manufacture alternate fuel vehicles that do not contribute to the hazard caused by the combustion of fuel has been one of the recent challenges faced by the auto industry in America. Hence, most auto companies are striving to manufacture a vehicle that utilizes modern technologies such as internal combustion engines with an electric motor and solar power to effectively power
Environmentally Friendly Electric vehicles are today’s zero-emission vehicles. They have no tailpipes and emit no pollutants. Instead of gasoline from oil refineries, electric vehicles get their “fuel” from electric power stations. Although power plants using fossil fuels do have emissions, power plant emissions generated for electric vehicle use are typically much lower than emissions from the comparable use of gasoline-powered cars. For power plants using renewable energy sources like wind, solar and hydropower, no air pollution is created.
...ion free. While the technology does exist, the complete implement of zero emission transportation has to be pushed. Ones concern for their role in changing the planet must expand beyond their individual realm of influence. The education and structure of developing countries will play a key role in determining transportations future. As humans progress the flow of outdated technology sifts down through the various economies, to some the idea of transportation through the internal combustion engine is still a novel idea. For the future of transportation to remain as useful and dependable as it is today, a conscious effort must be made to correct climate change while influencing those whose are still captivated by technology and unaware of its catastrophic effects to take a new approach and enable the entire population of the world to commute with sustainable energy.