New Balance Swot Analysis Essay

In choosing a company to analyze, I wanted a company that has impacted my life in some form, and whose mission and vision statement I truly believe in. That is why I chose New Balance Athletic Sportswear & Fitness Apparel. I will analyze the company using SWOT analysis, and explain and break down their vision statement, but I will first explain the company’s mission statement and how well it connects to the material discussed in lecture.
Mission Statement
New Balance did not have a clearly stated mission statement on their website, but they did have the following statement:
“Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity. (Inside NB Overview)”
I felt this was an appropriate mission statement because it states the company’s reason for being and what the purpose of the company is. To begin, the

It is as follows:
“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.”
This is a definite vision statement because it explains what the goal of New Balance and what they want to accomplish in the world, and for the external users of their products. In comparing the statement to what was discussed in lecture, there are some similarities, as well as some differences, in what is mentioned and what should have been