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Sports marketing chapter 4
Chapter 15 sports marketing
Depiction of blacks in films
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The two movies that our group decided to analyze were My All American and The Blind Side. When we watched The Blind Side, it had an emotional connection with its audience by showing the main character in a vulnerable light. An example of this can be shown when the 6ft tall African-American protagonist loved and cared wholeheartedly for this little boy. In My All American, it talks about the same sport as The Blind Sport, but it doesn’t pull the heartstrings as much as The Blind Side did. We believe that the success of some movies are based on the ability to attract, engage, and relate to their customer profile. Our original idea for our movie is using the sport cross country and our coach, Gallo, to represent how the sport is portrayed
in our and Gallo’s. The story starts when our coach is a teenager, and then transitions to him becoming a teacher. We will talk about his life experiences, and what lead him into becoming a cross country coach. The plot will mostly take place in the school where he started teaching, and is still teaches. When his father died, he lost the love for exercising. He later regains his love for exercising due to a hurtful comment from one of his colleagues. Years later, he is given the position to be the head coach of the cross country he didn’t know if he could fulfil the need of his students. However, he found out that not only did he teach the students valuable lessons, and served as a father figure for many students. The students also taught him how to listen, how to calm down, and how to become a family.
The theoretical frameworks can be applied to movies, like The Blind Side, in order to show how the media portrays people of different social classes. Films also send cultural messages about social class to the audience, thus, reinforcing stereotypes. This essay will analyze how Kendall’s frames depict a lens that will then be applied to John Lee Hancock’s 2009 movie, The Blind Side, which features African American actor Quinton Aaron as Michael Oher, the homeless high school boy with the potential to become a football star, and white actress Sandra Bullock as Leigh Anne Tuohy, the wealthy upper middle class wife of the football coach. When Leigh Anne is driving home with her husband and sees Micheal walking on the side of the street, she pulls her car over and asks him if he needs a place to stay and takes him in. Throughout the movie, Leigh Anne helps Micheal realize his full potential as a student and a football player. By analyzing scenes in The Blind Side using Kendall’s theoretical frameworks of how the media portrays class, we can see that the media negatively stereotypes the poor in
With reference to the films you have studied for this topic, explore in detail two of the key elements that produce an emotional response in the spectator.
In his essay, “It’s Just a Movie: A Teaching Essay for Introductory Media Classes”, Greg M. Smith argues that analyzing a film does not ruin, but enhances a movie-viewing experience; he supports his argument with supporting evidence. He addresses the careful planning required for movies. Messages are not meant to be telegrams. Audiences read into movies to understand basic plotlines. Viewers should examine works rather than society’s explanations. Each piece contributes to Smith’s argument, movies are worth scrutinizing.
The average viewers of movies movies today may utter that they watch movies merely just for pleasure; however, today’s movies offer more fulfilling values to us than we generally realize. Films today provide us with a substantial amount of insight into some of todays most debatable topics. Look at the Pursuit of Happiness for instance, viewers believed after watching that they could fight for what they truly wanted even though their situations may be difficult. Similarly, like Will Smith who fought for himself and his son so that they too could be better off after struggling through very tough times. The film Crash left viewers with many questions, not about the film itself but rather about themselves. It led to self-examination, where viewers
For this media assignment, I chose to create a DVD cover to an action film. Therefore, my target audience is teenage boys whose ages range from 13-18 because they take up a very high percentage of the demographics of people watching this genre of films. Since my target audience is high school boys, the main character in my movie, Bryan Radley, is 16 years old. My target audience, high school students, will be able to relate to the problems Bryan faces at school and the emotions he feels towards his teachers, his peers and his crush named Avery. By making my movie relatable by my target audience it appeals more towards them and helps them engage with this movie. I focused my formal elements of my DVD cover to appeal towards boys because although there are also girls who enjoy action movies, there are more boys than girls who watch action movies, so by making the DVD cover to appeal to boys, I get more people to watch my movie than if I directed it towards girls. The main purpose of my media creation is to persuade, and then entertain, and then inform. In the following paragraphs I will be explaining my reasoning to why I have chosen to put my purposes in this order.
However the film wouldn’t have been nearly as successful as it was without the help of an exciting and gripping trailer to appeal to the target audience. Trailers are very important in the film industry because it’s the one chance film-makers have to attract their target audience. They try to choose clips which will appeal to their target audience and also makes the film-makers trailer more distinctive by including unique selling points (USPs). In this essay I’m going to look at exactly how the trailer influenced so many people to flock to the cinema to see this historical epic.
For the past three months, we have covered several chapters about different theories developed by psychologists. Most of these theories can be applied in movies, commercials and even our own life. In this small essay, we will see how some movies’ producers and marketing departments in a business make use of these theories to create an impact on the minds of their target market.
made in. Some incorporate them into the plot, some use them as allegories, and some satirize them.” Without an influence or connection to relate with the audience, the film would have no dimension. When seeing a movie, viewers are always going to search for an underlying meaning or message that could connect to their lives today. Although most
Movies are most of the time related to a human being’s life. Movies apply psychology to their plots. For example, movies like the StepMom directed by Chris Columbus, and Good Will Hunting directed by Gus Van Sant show us that psychology is part of our lives in a day to day base. It could go from a divorce to a person who is scared to take a step in life. The textbook, Psychology: Core Concept, by Philip G. Zimbarbo, Ann L. Weber, and Robert L. Johnson, utilizes examples from these movies. We are going to see how these movies relate to the core principles of psychology.
Have you ever seen a movie that just simply amazed you and almost disgusted you in a way. Well over this weekend my family and I decided to rent the movie American Beauty. This movie recently has won many awards for performances in acting and best role play. But that is not the reason we choose to watch American Beauty. We choose to rent this movie pending on the fact for me to write my final psychology paper on it. American Beauty struck me in very different ways some including feelings of disgust, truth and reality, but mainly it was filled with many social psychology terms. If you asked to pick a different movie to show and demonstrate the examples of certain psychology terms I don’t think I would have selected a better one. Some of the examples that I have decided to inform you about are ones such as love, discrimination, and social perception. But you will here plenty more about all the psychology factors and how this movie relates, also I provided other references such as the Internet and the dictionary.
After finishing the movie Eternal Sunshine of the Spotless Mind, I sat on the floor of my dorm room and cried for at least two hours. The movie had an immediate and profound affect on my emotional state, and has continued to do so despite repeated viewings. I am not an incredibly sensitive person and was thus curious as to what emotional fount the filmmakers had tapped. Such a powerful reaction to a generic and nonspecific work is a rare, but memorable occurrence, and can create a cult following, as seen in the Twilight saga, Harry Potter series, and Star Wars trilogy. These books and films amassed massive fan bases filled with loyal fans willing to fork over money and time to support their favorite stories. Such dedication and widespread
Hanks’ emotional tie to the movie surfaced in his speech at the podium of the Oscars this past year, when he urged Americans to support our veterans and reminded us of the gift they have given to our country. Passion, such as Hanks’ from within the making of the movie, can provide an energy and vibrance that appeals even more than cheap Hollywood tricks. Either way, the same dangers apply, because passion usually fosters strong opinions that create biases in recounting the facts. Biographies tend to radiate greatness; war movies tend to take sides; racial movies tend to invoke sympathy.
Despite the fact that Hollywood films are popular all over the world, many believe that foreign films are better. Critics’ dislike of Hollywood films’ is due to the straight-line plots of the films in which nothing is left unclear, unsettling or unexplained and every shot is justified by a link to strictest cause and effect. Hollywood films are often viewed as dulling the mind. In this country people generally view films for mere entertainment. Many recent films support this stereotype of American culture. Special effects, violence, and actors’ names (despite level of talent) are often major themes that bring Americans to the movies. While most Hollywood films are made purely for entertainment value, many foreign films are entertaining as well as forcing the viewer think and question their surroundings at the same time. This is true of many foreign films I have seen.
In order for a movie to have a strong appeal on a viewer it must
Our culture has been dictated by movies. Behavior, outlook, and even fashions are influenced by major motion pictures. A good film can give you a thoughtful experience like a piece of art can hand a new perspective. An age old question is derived from this; What constitutes a good film? How should a film's quality be measured? The movie industry is as volatile as music; there is no substantial way to quantify quality and it's entirely subjective. What I consider a studio's magnum opus could be a schmuck you write off as, “Worse than Uwe Boll.”