Mud Pie Case Study

IBM 307: HW 1

1. This campaign is extremely cute but that’s all that it is. The idea of getting the culprit to speak about his recipe of the best mud pie is similar to mothers reviling their best recipes. I enjoyed it but I believe there is something missing after the video ends. The first TVC with the boy with the blue shirt is adorable and his voice is cute but is hard to configure what he is trying to convey. It took a while for me to understand what he was trying to say but I kept watching the video because he was so cute. Then the second TVC with the boy with the dirty “white” shirt is also cute but it does not do any justice to the brand. After each video I am left with a lost feeling. Anyone can make a mud pie and tell the story but

The target audience varies between product and market. Most times it’s better to be precise then to be vague. If one picks the wrong target, then their initial goal might not be achieved. It is very important to be precise and in this case Tide does not usually change their market but in this commercial they switched it up just a little. In their previous ads they have the moms as their target, new mom or a mom that has been in the game for a while. It is always a variation of mothers, moms who work to moms who work out when their children are away. It always depends on the product, Tide has new products all the time or variations of the previous product. For example, their product pod, it’s a small “pod” that is mixed with softener and detergent. They used various different scenarios to bring out the different factors of how useful Tide products can be and how everyone can use the product. They even used Darren Sproles, a foot player that is not so tall to give an example of the power of Tide but their main goal is to increase sales. For that product they use all three cognitive, affective, and Behavior to shift attitudes of the audience. In this case, the ads target market is moms with children because they will be hooked on the similarities of their children to the actor and how they connect mud to Tide. To be precise, it can be young moms or even older moms with tons of