Furthermore, Mr. Seaver acknowledges how there may be a “connection” made between their new book, Diary of a Harlem Schoolteacher, and the drink, Coca Cola, after reading Mr. Herbert’s letter. He points out, with a sarcastic attitude, that Coca Cola might benefit from the use of their slogan when he writes, “Those who read our ad may well tend to go out and buy a Coke rather than our book” , but the representative does not guarantee that Coca Cola will benefit (Seaver 3). He is being sarcastic for the most part, and takes the issue lightly, but admits that if the brand did benefit, they would “be happy to give the company the residual benefit” (Seaver 3). However, in the end, Mr. Herbert is more persuasive because he established a plausible
W. Seaver, however, replies to Herbert in a satirical and an almost amused tone to resolve the misunderstanding by the Coca-Cola company. Seaver takes great advantage of satire by basically mocking Coca-Cola’s concern over the line: As if “the public might be confused by the use of the expression, and mistake a book by a Harlem school teacher for a six-pack of Coca-Cola.” He shows Herbert in an indirect way that this is a situation encountered years ago by a book they published called “One Hundred Dollar Misunderstanding.” He used this reference to mock Coca-Cola and guilt them for the situation; protecting the line is not worth sacrificing one-hundred dollars since Coca-Cola is, most likely, notorious for the line. He also shows sympathy towards Coca-Cola and describes a situation that Grove Press Inc. has encountered in the past: He claims that “Problems not unsimilar to the ones you raise in your letter have occurred to us in the past.
The Onion’s mock press release markets a product called MagnaSoles. By formulating a mock advertisement a situation is created where The Onion can criticize modern day advertising. Furthermore, they can go as far as to highlight the lucrative statements that are made by advertisements that seduce consumers to believe in the “science” behind their product and make a purchase. The Onion uses a satirical and humorous tone compiled with made up scientific diction to highlight the manner in which consumers believe anything that is told to them and how powerful companies have become through their words whether true or false.
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Thus, Seaver’s letter is the more persuasive of the two. Herbert’s letter employs a simplistic structure, which stretches a single line of reasoning. It introduces the subject, makes its claim, provides reasoning, and gives evidence, primarily based upon the fact that Coca-Cola used the phrase in question first. In the second paragraph, for example, he remarks that store employees were instructed to “make sure that what the customer wants is the book, rather than a Coke.”
Overall, his claim that males respond best to simple, seemingly straight-forward advertisements was well thought out and supported through sufficient evidence. Gladwell successfully provided the proper amount of evidence supporting his claim and had he showed opposing views or views of the consumer it only would have added to an already successful paper. This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising.
The want for money drastically affected the Younger’s and changed their lives for the worst. In Lorraine Hansberry’s A Raisin in the Sun, A family in 1950s Chicago want for money was putting a negative strain on the family.
In attempt to sway Seaver to eliminate the phrase “It’s the real thing” from the Grove Press’ advertisement, Ira C. Herbert begins his letter assertively by claiming that Coca-Cola has an exclusive
In the second to last paragraph, Seaver directly informs the Coca-Cola Company that their slogan is used by other companies and in order for them to realize that their slogans are also being used, also being used by other companies that are not related to Grove Press Inc. For example, on paragraph four, Seaver says,” Problems not unsimilar to the ones you raise in your letter have occurred to us in the past.” Basically, Seaver is saying that there has not been a situation, similar to what Herbert is warning, that has occurred before to Grove Press. From this statement, readers can infer that Seaver is beginning to state the flaws to the supposed warning and that it would not be necessary because it has not happened before. To further illustrate
Have you ever felt stuck? Wherever you are, it’s the absolute last place you want to be. In the book Into the Wild, Chris McCandless feels stuck just like the average everyday person may feel. Chris finds his escape plan to the situation and feels he will free himself by going off to the wild. I agree with the author that Chris McCandless wasn’t a crazy person, a sociopath, or an outcast because he got along with many people very well, but he did seem somewhat incompetent, even though he survived for quite some time.
The Turn of the Screw by Henry James has been the cause of many debates about whether or not the ghosts are real, or if this is a case of a woman with psychological disturbances causing her to fabricate the ghosts. The story is told in the first person narrative by the governess and is told only through her thoughts and perceptions, which makes it difficult to be certain that anything she says or sees is reliable. It starts out to be a simple ghost story, but as the story unfolds it becomes obvious that the governess has jumps to conclusions and makes wild assumptions without proof and that the supposed ghosts are products of her mental instability which was brought on by her love of her employer
“Justice cannot be for one side alone, but must be for both” (Roosevelt). The goal of America’s legal system as we know it is that everyone is given an equal opportunity to stick up for what they may or may not have done, as described by former first lady Eleanor Roosevelt. Also this is what officials strive for, it is not always the case. Facts can be skewed, distorted, or misrepresented to make one side seem to be guilty without a doubt and to make the other side seem as if they have done nothing wrong. The Crucible by Arthur Miller begins and ends with one-sided accusations of witchcraft. It all results from a group of girls who had been dancing in the woods. After two fall sick, the accusations begin. The girls who were dancing, especially Abigail Williams begin blaming others to look less guilty themselves. Accusations are flying left and right so that soon, hundreds are in jail and over a dozen are executed. Abby’s main goal is to get rid of Elizabeth Proctor, so she can be with John Proctor, a man she previously had an affair with. However, John is not interested in Abby and his
Catchy jingles are what persuades consumers to buy more and more products that they hear about every day. This concept has been around for years and the Coca-Cola Company is no stranger to it. Back in July of 1971, Coca-Cola released the commercial, “I’d like to Buy the World a Coke” that sent their customers into chaos with over 100,000 letters being sent to the company asking for more. This leaves many people asking: how did this one commercial have such an impact on the audience? And what did Coca-Cola use that drew so many people in? Here we will discover the method behind what is “I’d like to buy the World a Coke.”
As well as the logical argument Mr. Herbert uses diction as a way to convince Mr. Seaver that he should stop using the slogan. Words like ‘assurance’ and ‘cooperation’ in the next quote is an example of Mr. Seaver’s use of diction. “We appreciate your cooperation and your assurance that you will discontinue the use of ’It’s the real thing.’” (Herbert) Mr. Seaver chooses these certain words to imply that Coca-Cola is
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.
Following the request in the first section of his letter, Herbert explains the business side of this predicament. For example, Herbert’s describes the problem by stating, “ There will always be likelihood of confusion… would dilute the distinctiveness of the trade slogan… diminish the effectiveness and value as an advertising and merchandising tool.”(Herbert 2). When marketing, it is not in your best interest to duplicate another company’s slogan, it is unprofessional and will cause the appealing effect to fade away rendering the slogan bothersome. The significance of this letter is that both Coca-Cola and Grove Press Inc are companies, they need to accumulate wealth, therefore the slogan replication has to be avoided, but Herbert is demanding