Herbert's Letter: Coca-Cola And Grove Press Inc.

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Following the request in the first section of his letter, Herbert explains the business side of this predicament. For example, Herbert’s describes the problem by stating, “ There will always be likelihood of confusion… would dilute the distinctiveness of the trade slogan… diminish the effectiveness and value as an advertising and merchandising tool.”(Herbert 2). When marketing, it is not in your best interest to duplicate another company’s slogan, it is unprofessional and will cause the appealing effect to fade away rendering the slogan bothersome. The significance of this letter is that both Coca-Cola and Grove Press Inc are companies, they need to accumulate wealth, therefore the slogan replication has to be avoided, but Herbert is demanding

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