Analyzing Seaver's Coca-Cola Argument Essay

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In the second to last paragraph, Seaver directly informs the Coca-Cola Company that their slogan is used by other companies and in order for them to realize that their slogans are also being used, also being used by other companies that are not related to Grove Press Inc. For example, on paragraph four, Seaver says,” Problems not unsimilar to the ones you raise in your letter have occurred to us in the past.” Basically, Seaver is saying that there has not been a situation, similar to what Herbert is warning, that has occurred before to Grove Press. From this statement, readers can infer that Seaver is beginning to state the flaws to the supposed warning and that it would not be necessary because it has not happened before. To further illustrate …show more content…

company will defend to death for the Coca-Cola advertisement to be only used for their soda brand, but in reality, they are over-exaggerating it. As an illustration, in the text of paragraph five, the Seaver writes, “ we will defend to the death your right to use “It’s the real thing” in any advertising you care to.” The essence of Seaver’s argument is that he is not taking this problem that Herbert is stating seriously and is taking it as a joke by exaggerating his “commitment” to stop using their slogan. The speaker is suggesting that this problem is not a serious one or something to take in consideration because Herbert does not have the right to claim a slogan just because Hebert has been using it before Seaver. Seaver reminds the audience that he is not taking this situation seriously by saying, “...when no one here or in our advertising agency, I am sorry to say, realized that you owned the phrase.” (para 5) At this point of the letter, Seaver is fighting back to the rude demand that Herbert is asking for Seaver and that he will not take in Herbert’s consideration to stop using the slogan.The author includes this fact to emphasize that Herbert has no right to claim a slogan and that is it not their fault of using a slogan, that is free to the public, for their advertising of their product.Seaver’s purpose is to describe to the Coca-Cola Company

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