Letters To Mr. R. W. Seaver Analysis

The letter sent to Mr. R.W. Seaver written by Ira C. Herbert uses an appeal to logic, forceful persuasion and simple cause to persuade Grove Press to change their slogan ‘It’s the real thing.’. On the other hand the letter from Richard Seaver to Coca Cola uses sarcasm, a logical argument and rebuttal to refute Coca Cola’s argument. Mr. Herbert uses an appeal to logic in the fact that “It is undesirable for our companies to make simultaneous use of ‘The Real Thing.’” (Herbert) Mr. Herbert hopes that this simple singular argument is enough to convince Mr. Seaver that using the phrase “The Real Thing” will hurt both Coca-Cola and Grove Press since many people would be confused between the two companies since they are using the same slogan. As well as the logical argument Mr. Herbert uses diction as a way to convince Mr. Seaver that he should stop using the slogan. Words like ‘assurance’ and ‘cooperation’ in the next quote is an example of Mr. Seaver’s use of diction. “We appreciate your cooperation and your assurance that you will discontinue the use of ’It’s the real thing.’” (Herbert) Mr. Seaver chooses these certain words to imply that Coca-Cola is

Seaver uses a tone of sarcasm while making a logical argument to refute Mr. Herbert’s claims saying that when a customer comes into a book store looking to buy a copy of A Diary of a Harlem School teacher the sales representative will be sure to ask if the customer actually wants to buy a Coca-Cola. Mr. Seaver pokes fun at the fact that people could actually confuse a soda for a book simply because they both use the same slogan “It’s the real thing.” The light hearted sarcasm of Mr. Seaver’s remarks “(I did not) realize that you owned the phrase (‘Its the real thing.’)” (Seaver) pokes holes in Mr. Herbert’s demands that they stop using the phrase and the logic of the argument is sound since no person in the right mind would confuse a can of Coca-Cola for a book even if both products used the same