How Does Herbert End His Letter 'It's The Real Thing'?

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Herbert is concluding his letter by formally demanding Seaver to not use the “It’s the real thing” slogan anymore because Coca Cola does not see it as convenient for themselves and their advertising. He believes that by releasing the advertisement its customers would be confuse on which is which. He feels that their might be a decrease in the company. Herbert requests the use of a new slogan for Mr. Haskins’ book. The purpose of Herbert ending his letter with these comments, is to oblige Seaver to desist from using the slogan any further by using asserting phrases such as, “...that you will discontinue the use…” which adds sense of importance and urgency to Herbert’s statements. On the contrary, Seaver is defending Grove Press’ use of the

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