Morality And Morality

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In today’s society, advertisements saturate our lives. In our day to day lives we find ourselves sorting through many advertising images and messages. However we overlook the moral impact that advertisements have on individuals in society, effecting the desires and inclinations of individuals. Through major markets such as tobacco and alcohol, their marketing impacts both moral ideas and moral behavior in society. The changes in society would showcase the powerful force that advertising has on society, which radically affects the very way we think, the concepts we have and the association we make. While researching the field of advertising I found that it’s extremely broad and diverse. In simple terms I found that an advertisement is simply a public notice intended to convey information and attract consumers. Advertising has two basic purposes: to inform and to persuade while both are distinct, they both work hand in hand. According to Gustafson (2001):” Advertisers often assume that their influence on society is benign, because they assume to be a sovereign rational self.” (p. 203) With this thought, advertising is expressed as being the vehicle of getting products to the consumers to fulfill their wants, but that it avoids creating desire or shaping the consumer’s affection. Everywhere we turn we forcibly encounter advertisements and very little of the ads we encounter is because of our wants. Theodore (1970): “As more and more products entered the battle for consumer’s fleeting dollar, advertisings has increased in boldness and volume.” (p 84). Realizing the amount of products and services that must be sold, the method of selling such as the extreme exaggeration and deception is not a surprise. Advertisers are influe... ... middle of paper ... ...ce is also a positive role of advertisements. Allowing consumer to choose which product or service is right for them. Advertising also opens society to political choices. Advertising gives insight into political campaigns, according to the New York Times(2012) The number of pro-Obama ads outnumbered pro-Romney ads by almost 50 percent. While from January 1, 2014, through the end of March, approximately $52 million was spent on a pro-Obamacare ad blitz. The message of a political campaign and political issue is passed through ads first to spark interest with individuals in society. It has been proven that advertising has an adverse impact on society, however not all advertising has negative effects. I have proven the positive effectives of advertising through economic growth etc, and although there are two spectrums, advertising is a powerful force on society.

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