Print Advertising Essay

Advertising in its purest form has been an essential part of the business world for centuries. The purpose of advertising is to inform society of a certain product and/or service that has become available. Advertising is used as a method of communication between a consumer and the company in which the product is from, because it persuades the consumers to take action. According to Lindsay in “The Case of Print Media Advertising in the Internet Age” the individuals who are above the age of 18 and reside in America, spend a total of 9 hours, and 35 minutes using media per day (2007). In figure 1 it shows that non-print advertisements represent the majority of the time spent utilizing this media. The pie-chart showed that certain individuals spent 44.5% of their time watching television, 27.8% listening to the radio, and 5.3% on the internet meanwhile newspapers, music, magazines and books resulted in a total of 16.5% combined (The Case of Print, 2007, pg. 7). We are exposed to several hundreds of advertisements every day; some of these advertisements include direct phone calls from telemarketers, billboards, and commercials. While print advertisements aren’t at the high end of the typical consumers view scale, they are the most effective due to the consistency in which they appear. The use of print advertisements in marketing is posing a great danger to all members of society, because they put a damper on both men and women’s self-worth, encourage the use alcohol in minors, and is causing obesity rates to increase. (should be and causes obesity rates to increase, the way you have it is not parallel)

Print advertisements are dictating what women wear, how they feel about themselves, and what products they purchase as well as the ones...

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...viewed multiple times produce a synergy effect, meaning that it creates an interaction between two or more organization, substances, and so on, which in turn produced an effect that was essentially greater than the total of their individual effects. (do you know this or did you read it somewhere?) On the PANS website it states that “the American Academy of Pediatrics” estimates that children watch more than 40,000 advertisements each year” (2011). Many of the advertisements that are being shown today can be received as containing negative messages that can affect children of all ages. Print advertisements are causing great danger to the members of society, they diminish both men and women’s self-worth, they encourage the use of alcohol in minors, and food advertisements are causing obesity rates to increase. (again.. should be “and cause obesity rates to increase).