The ethnic market that I visited was Mitsuwa Japanese marketplace on South Centinela avenue, Los Angeles. I was amazed to see the variety of Japanese food at the market, especially the remarkable variety of seafood from different parts of the world. Fish is consumed in different shapes and forms by the Japanese. An entire aisle was dedicated to different types of Japanese rice noodles, which I found fascinating. The food item that surprised me the most was the sweet azuki bean frozen bar, because I had never seen ice cream made out of beans before. Moreover, the space in the store was managed so efficiently that under one roof, you got everything. This was congruent with what I have read and heard about the Japanese being so efficient at managing
... be set at fair prices and therefore successful trading. Also, through commercialization, the Japanese were able to expand on their own lives and embellish their lives more.
It was the Portuguese, rather than the Dutch, were the first Europeans to begin a
Known for her work as a historian and rather outspoken political activist, Yamakawa Kikue was also the author of her book titled Women of the Mito Domain (p. xix). At the time she was writing this work, Yamakawa was under the surveillance of the Japanese government as the result of her and her husband’s work for the socialist and feminist movements in Japan (p. xx-xxi). But despite the restrictions she was undoubtedly required to abide by in order to produce this book, her work contains an air of commentary on the past and present political, social, and economic issues that had been plaguing the nation (p. xxi). This work is a piece that comments on the significance of women’s roles in history through the example of Yamakawa’s own family and
The Chinatown neighborhood has different restaurants, including a Korean and numerous Chinese restaurants. The Chinatown neighborhood has many gift stores, cosmetics stores, ice cream stores, and bakery. As Harry Kiang’s Chicago’s Chinatown points out, “Tourists shop for oriental gifts or groceries or enjoy Chinese food; along Wentworth Avenue between 22nd and 24th Streets there are at least 30 Chinese restaurants. Printers and bakeries are found in the commercial areas along Wentworth Avenue and Cermak Road” (Encyclopedia of Chicago). Many visitors came to the Chinatown neighborhood to visit the neighborhood and try the Chinese foods because it has the authentic Chinese food in the Chinese restaurants. Since many people came to the Chinatown and consumed in the neighborhood’s shops, the consumption promoted the local commercial development and increasing the economic growth. Therefore, the residents are very happy to have the shops and appeal to the
Current food trends in Japan consist of alcoholic beverages, imported pasta, cookie wafers, snow ice (a type of incredibly sweet ice cream), soft shell shrimp, tea and coffee.
Kunara Marketplace is one of the largest and best health food stores on the coast. Attached to the large store is their beautiful sunny café that is a perfect highway stop to fuel up on veggie quinoa sushi, tasty sandwiches, enormous salad or falafel wraps, fresh wholesome salads, baked goods, raw desserts as well as organic coffee and freshly made smoothies.
They all started differently but ended up going down similar paths. I got to talk to a few of them and asked them a few questions. First, I met Mike. He has been selling at Alemany Farmers Market for three years now and loves it. He found his job on Craigslist and quickly loved it because of all the different cultures he gets exposed to. Bodega Bay Oyster Company sells in San Francisco and in Vallejo. The Alemany Farmers Market one is the more successful one. The Bodega Bay Oyster Company allows customers to pre-order their oysters so they can pick it up on their own time without the oysters getting sold out throughout the day. Mike also has employee benefits such as getting free oysters. But since Mike has high cholesterol, he doesn’t always bring the oysters home. Next, I met Viviana and Joe. They sell eggs with their aunt. Haney Egg Ranch was founded by their grandfather when he immigrated here from the Philippines in 1993. The aunt continues to sell with the help of Viviana and Joe. They live in the valley about 2 hours from San Francisco and they sell at Alemany Farmer’s Market every Saturday. Viviana does not know whether or not she wants to continue the family business but Joe would love to. Lastly, I met Dena who sells honey, fruits, almonds, and dried fruit for her boyfriend's family. Dena has been selling at Alemany farmers market for four years now. It is a fourth generation family
However, entering into a market as different as Japan is not without its risks, and must be ensured to be successful, with the help of market research, marketing, and operational theories, lest the new venture become a very costly mistake. Target Consumer Market When moving to a market with a consumer culture so different from the home market, a company must be careful to analyse its target audience in detail, to avoid costly cultural faux pas. To get a good feel for the Japanese culture, a good place to start would be the experts in the cultural studies field. Hofstede’s cultural dimensions, created during his in-depth GLOBE study of the cultures of the world, gives a good comparison between the priority differences between Japanese and English culture. A detailed analysis of the cultural differences will be given in the ‘Marketing Issues’ section of the report.
During the Meiji restoration, selected members of Japanese were dispatched to the United States and Europe to learn about Western laws and cultures. Western cuisine was one of the practices they achieved throughout the tour. During the visit, what astonished the Japanese was a significant height difference compared to American and European. Japanese were typically small because the traditional Japanese food culture based on fish didn’t provide enough nutrients like meat essential for healthier physical growth. Aft...
I chose to compare and contrast the United States culture with the culture of Japan. There are a few similarities between the two, such as a love of the arts, fashion and baseball. However, they are culturally different than similar in very major aspects. Japan is a very homogenous society made up of about 98% ethnic Japanese. They tend to put a lot of emphasis on family and communities, and value the group more than the individual (Aliasis, 2013).
To confirm their belief, the authors collected data by means of free listing, interviews, or simply practicing naturalistic observations in several Japanese cities including Mizusawa, Morioka, and Tokyo. The authors found that Japan had long had its own fast food culture as long ago as 1899, when a Japanese food chain, Yosh...
...ainment, Japanese culture, and shopping in the form of Japanese themed outdoor shopping malls, the Japanese American National museum, a handful of Buddhist temples, public murals that ooze culture and history, and an endless number of ramen establishments. Many experts talk about how contradictions bring about change and eventually reinvention, but the interesting thing about Little Tokyo is that the change is actually the source of new contradictions as the neighborhood struggles to maintain its cultural identity while also expanding and transforming to attract more leisure seekers. There is no question that change will occur in Little Tokyo, the question is, as F. Kaid Benfield puts it, “whether that change can be managed so that it inures to the benefit of Asian-American residents, institutions and businesses, and whether it will be environmentally sustainable.”
With the knowledge base of the Japanese managers, which helps the business continue to grow and the local responsiveness that Baskin Robbins incorporates in their entry to market process it proves that Baskin Robbins has a competitive edge in their market space. Another factor that shows that Baskin Robbins has a competitive edge is because they are strategic thinkers. When they first entered Japan 37 years ago they merged with a local company called “Fujiya” which made it easier to enter the Japanese market base. Baskin Robbins thought of different ways to appeal to the customer base and kept in mind that in different countries there are many different techniques. In Japan, Baskin Robbins also has to compete with the local companies so they have to make sure they capture the essence of
The Japanese culture is quite harmonious, respectful, and hardworking. Their culture is made up highly of being respectful of others, family, and nature. They value their elders, history, tradition, religion, family, government, nature, education, and work.
Lee, M. S., Roberts, R. R., & Kraynak, J. (2008). Cross-cultural selling for dummies. Hoboken: For Dummies.