Trends
Current food trends in Japan consist of alcoholic beverages, imported pasta, cookie wafers, snow ice (a type of incredibly sweet ice cream), soft shell shrimp, tea and coffee.
Relations Between Japan and Canada
Japan and Canada share a quite friendly relationship. Political relations between the two countries started in 1929 when Canada opened a legation in Tokyo. The opening of a Japanese embassy in Ottawa in 1950 followed this. Currently, Canada has a consulate in Nagoya and an embassy in Tokyo while Japan owns an embassy in Ottawa and a Consulates-General in Montreal, Calgary, Vancouver and Toronto. Both Canada and Japan are members of the APEC, OECD and G8.
Marketing Strategy of Product into Foreign Market
Product:
To transition Pop Tarts into Japan the box holding the product will now be a cylinder instead of the rectangular prism it started out as. This is because we are changing the shape of the product. Instead of having the flat rectangular pastries filled with some sort of flavouring with the icing on top, the product would not be a long stick filled with the sugary filling and coated all around with the icing. The reason for making this change is because this shape of snack is a lot more popular and desired in Japan. We would change the flavour and promote a flavour that does not currently exist. This new flavour is marshmallow due to the demand and popularity of marshmallows in Japan. The label would have to translate to Japanese, along with the change of the flavour. The colour of the packaging will stay the same colour of blue since this colour is very popular in Japan due to its resemblance of leadership and wisdom.
Price:
In Canada, a box of eight Pop Tarts are sold at an average of $4.50 depending on the ...
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...t would be the same as in the current countries Pop Tarts are sold in. One end of the target market would be children; they would see this product and would be attracted to it due to the promise of a sugary treat. One the other end of the spectrum is adults; they would be attracted to this due to the promise of the low number of calories, zero trans fat high amount of vitamins and minerals. This would add up to approximately 94 million potential consumers in Japan. This is because the percent of citizens in Japan from the age 0-64 is 76.9% from a population of approximately 128 million.
Competition
Our direct competition in Japan would be the popular snack Toppo’s that are the same shape as our new Pop Tarts although are filled with chocolate flavoring and not coated with any type of icing. Our indirect competition would be any type of sweet cookie sold in Japan.
Government of Canada. "Canada - China, Diplomatic Relations." Government of Canada. http://www.canadainternational.gc.ca/china-chine/bilateral_relations_bilaterales/diplomatic_relations_diplomatiques.aspx?lang=eng (accessed April 10, 2014).
Japan's 2008 total population was 127.69 million though its younger population has decreased as the older population has increased. Japans older population is living longer than earlier generations (Wakamatsu-cho, 2008). Diet has a great deal to do with Health and traditionally Japanese meals were higher in carbohydrates due to lower economic status and rarely used beef or pork. With economic growth came changes to the traditional Japanese diet adding more fats and proteins, causing a recent decline in Japanese health and increase in obesity (Saigusa, 2006).
Post Cereals was the first company to come up with the idea for a pastry that would later inspire Kellogg's Pop-Tarts. In the early part of the 1960s, Post began developing a method of packaging dog food in foil in order to keep it fresh and avoid refrigeration. They began applying this method to food for human consumption and created a new breakfast pastry that could be prepared in a toaster and would complement their already popular cold cereals. The announcement of this new breakfast pastry, which Post had decided to call “Country Squares,” came in 1963. Because the product was released so hastily, however, one of Post's biggest competitors, Kellogg, was able to come up with their own version and release it six months later. Even though Post had released their Country Squares prior to Kellogg's version, their sales were lackluster. Many believed that this was due in part to their name. In a time of progressive pop culture, the name Country Squares could be seen as a backward way of thinking. The developers working on the proje...
The Government of Canada is very active in fostering relations with the United States, and has expanded its U.S. consular presence to help enlarge and secure the trade relationship.
Rewind the clock about 70 years back, and you will find it started with a natural suspicion. The Canadians were prejudiced and assumed the Japanese were up to no good, due to their tarnished image because of the Pearl Harbor bombing from the Imperial Japanese Navy (IJN) against the US. The Canadian government assumed the Japanese culture, as a whole, was conspiring against Canada. The IJN had bombed Pearl Harbor… Who’s to say the Japanese Canadians would not attack Canada? Even before these allegations, the Japanese were no strangers to xenophobia and racism. The suspicions against the Japanese started small, and included things like accusing the Japanese for charting for the ...
In the late nineteenth century, Japan’s economy began to grow and industrialize. Because of the scarcity of natural resources in Japan, they relied on imported materials from other countries. In September 1940, the United States placed an embargo on Japan by outlawing exports of steel, iron, and aviation fuel, because Japan took over north...
As for specific cultural information, the most up to date information on consumer preferences can be found on Euromonitor, which says that as one of the healthiest countries in the world, fruit and vegetables are eaten a lot as snacks, particularly among the new generation of health conscious adults (in particular females). Even within junk food, many snacks include real fruit juice (Euromonitor, Jan 2013). This is a good indication of the demand for Innocent, as its status as 2 of your 5 a day would be drawing on this tried and tested successful sale of fruit based snacks.
The typical diet of the average Japanese citizen is much healthier than that of an average American citizen. The Japanese diet is vastly different than the common western diet in terms of ingredients used, portion size, preparation, and relationship between its users and their food. While Americans commonly opt for unhealthy food high in calories, fat, cholesterol, and sodium, many people of Japan benefit from their healthy choice of rice, fish, vegetables, and soy products. The Japanese style of preparing and serving food is also very intricate and deliberate, which encourages diners to truly appreciate their food, instead of rushing through each meal without much thought, as done in the United States. The typical Japanese diet offers its users increased immunity and can help prevent against some cancers, heart and cardiovascular diseases, and diabetes, among other illnessesi. The diet typically followed in the United States is grossly opposite in that many commonly consumed unhealthy foods have been determined to actually cause the same diseases that the Japanese diet works against, including but not limited to heart disease, some cancer, and diabetes.
The chief element of Krispy Kreme's strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
“Laughter brightest, where food is best,” is a well-known proverb from Ireland. The lifestyle of the Japanese has been changed since fast food restaurants were introduced to the food industry in Japan. Youth Japanese prefer to eat potato chips instead of Japanese rice crackers, soda drinks pushing aside Japanese tea, and hamburgers sweeping away bowls of rice. In fact, fast foods are high in cholesterol and may influence physical well-being, but the Japanese people still consume fast foods. Hence, why fast food is popular in Japan?
In order to be effective, the company needs to honestly evaluate their current position within the market. Had Kraft completed and effective SWOT analysis, they would have likely realized that while they have a strength in distribution, manufacturing, and marketing, one of their singular weaknesses outweighed those positives. The main weakness facing Kraft in both China and India, was the simple fact that the consumers in that market simply did not like the taste of the cookie, and in China, the consumers were never known to be avid cookie eaters (Jain, Jose, & Koellmann, 2013). This miscalculation on the part of Kraft, nearly tanked the rollout of the
One of Baskin-Robbins’ largest divisions is in Japan according to their 2014 annual report. Baskin Robbins’ key markets a mainly in Asia and the Middle East region. In Japan, there are 1,170 restaurants that has been last accounted for in 2014. The restaurants in Japan has a total sales report of 20%. Baskin-Robbins does business in Japan through a 4.3% ownership in a Baskin Robbins brand joint venture. Before describing the benefits of having a comparative advantage in Japan, understanding the meaning can help explain it in further detail. Comparative advantage is what is known as the “foundation concept of international trade”, it refers to the superior features and unique benefits it has in global competition.
Despite the fact that Krispy Kreme’s same-store sales are increasing every quarter, the company is not in control of the specialty foods industry. Starbucks Coffee, Krispy Kreme’s leading competitor, has been experiencing astonishing sales that surpass even Krisp...
Japan is a large island off to the east of China it is a great country that has a rich culture. The Japanese religion is based off of two main beliefs, the belief in Shinto and Buddhism many Japanese people believe consider themselves both. The Japanese people were known to be around as early as 4,500 B.C. They have constructed their government style to a constitutional monarchy where they do in fact have an emperor, but he has limited power within the country. The main power of the country is held by the Prime Minister of Japan. Japan is made up of many islands that extend along the Pacific coast of Asia. The land area is made up of a lot of forest and mountainous area that cannot be used for agricultural, industrial or residential use. Japan also has one of the largest and growing economies in the world. They are growing every day and it is all because the people of Japan work very hard in order for their economy to flourish as it has.
Japan is a fascinating multifaceted culture, on one hand it is filled with many traditions dating back thousands of years and yet is a society with continually changing fads,