Missions tend to define what an organization is, why it exists, and its reason for being. It is very important for every company to have missions because it determines the company’s direction. These missions may be generated and passed out to their employees, included in the employees’ handbook or manual and posted for the world to see on the company website. Missions should be written as clearly as possible, and consequently should avoid professional jargon so that it is easy to understand by most of the target audience.
AirAsia has their own missions too. AirAsia’s mission is want to be the best company to work for whereby employees are treated as part of a big family. AirAsia believes that their entire staffs act as contributor for the
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The vision of AirAsia is want to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Therefore, AirAsia used to sell their air ticket in low cost in order to serve more people. Since more people can afford to fly, eventually this has helped AirAsia to increase their revenue as well as turn to become a well known organization. In addition, when an organization tends to expand their business and has a strong yet stable standing in the particular field, it will direct more people to recognize AirAsia easily. In the other words, it will bring strong brand identity to their customers and it served to be sort of threatening to their competitors.
Objectives
Objective is a specific result that a person or system aims to achieve within a time frame and with available resources. Objectives are also the stepping stones which guide us to achive our goals.
AirAsia created some objectives too. First, they aim to carry 70 million passengers a year, within 6 years starting from 2014. The low cost flight tickets that sell by AirAsia can help them to achieve this objective easier. This is because more people afford to have a fly and this will increase the passengers of
An organization’s mission statement communicates the purpose and values to not only the customer but also to the employees. A mission statement should not be confused with a vision statement. A mission statement is clear and concise, clearly stating who and what is important along with the direction of the organization. On the other hand, a vision statement communicates what needs to be done to achieve the mission statement. Furthermore, a mission statement should be brief, concise, and easily recitable by all employees (S. M. Coleman, personal communication, March 11, 2017). The example of a fire department’s mission statement titled “CitizenKARE” is the focus of this week’s assignment. The example attempts to communicate the department’s
According to the text, “mission creep” is defined as a gradual evolution away from the organization’s purposes into ancillary activities that may eventually result in an organization that is very unfocused (Worth, 2009, p. 164). By this definition, this organization definitely shows examples of mission
“To be the best airlines in whole world and providing excellent customer experience in our flights with full entertainment and loads of satisfaction.”
An article discussing the importance of a mission statement states that a mission statements’ job is to outline the organization’s unique purpose and establish the basis of its values and traits, as well as describe the attitude that is to be expected of those a part of the organization. Furthermore, this philosophical foundation sets the “tone” for physical actions, meaning that the content of the mission statement can determine the behavior of personnel (Hitt & Ireland, 1992).
The basic marketing strategy of Song Airlines was to reduce cost and increase volume through operational efficiencies and hence increase profits.
Additionally, the mission statement draw the values of the airline, which are promoting the company spirit as well as individual pride among its employees. Finally, the mission statement portrays a very positive and attractive image of the airline’s dedication towards the providing of the best services to its
A mission trip is an amazing opportunity, not a responsibility, to go out of the comfort of your perfect house and step into the dirt floors of other countries. Open up your hearts to help other people, not because of the responsibility that has been bestowed upon you, because you don’t have a responsibility, but because you have been blessed with an opportunity to help other people.
The objectives can lead a better understanding and take analyzing steps. The scope is working by the specific endpoints or boundaries and also responsibilities. After the setting of objectives the scope works start. For example, a requirement list gathered from customer. The project managers, leaders start reviewing
a. The adage of the adage of the adage of the adage of the Marketing low-cost airline services to business travellers. Journal of Air Transport Management, 7(2): 103-109.
Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connection in the 35 countries and it has currently having 137 fleets. This company becomes the public limited company in the 1946. The company has international and the local route and its performance is increasing day by day with the pace of the good growth as compare to the other airlines in the industries in the area and the channels in which this airline is working.
Within the airline industry currently the airlines can be divided into low cost airlines and full service airlines. The low cost airlines targets customers that are seeking no frills connectivity between cities at low ticket prices. The full service airlines provide several add-ons like free meals, on plane entertainment, and communication facilities. The target market for full service airlines are customers who are willing to spend extra for the services that the airlines provides.
AirAsia Berhad is a Malaysian low-cost airline based in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 100 destinations across 22 countries. AirAsia has risen exponentially since its purchase in 2001, as a result of its confluence of opportunity and its application of the Low-Cost Carrier business model (Poon & Waring, 2010).
The next characteristic of service offered by AirAsia is inseparability. Inseparability refers to a distinguishing characteristic of services that reflects interconnection among the service provider, the customers involved in receiving the service and other customers sharing the service experience (Hoffman&Bateson, 2010). Based on this definition, it can be concluded that the inseparability in the service involves the participation by both the customers and also the service provider. Different from the goods that are manufactured prior to its sale, the services production includes the presence of the customers in its production process. For AirAsia, the production of the services started as soon as the passengers board the plane. Since the production and the consumption of the services happen simultaneously, then punctuality is very important especially for AirAsia, which is an airline. AirAsia must ensure that their flights depart on time and should try their best to avoid flight delays. This is because flight delays will cause dissatisfaction to the customers and might cause inconvenience to them.
The most importance strength of AirAsia airline is their low fares and dense route network in the current economic. Logically further revenue growth in the Asian population has a higher rate of economic growth at the same time. This allows more people to have the ability to fly, mainly in the part of the railway and road infrastructure is very weak Asian region. AirAsia set up in the context of the following conditions: a large population, population density, base, mobility and Internet applications increasingly widespread popularity. But above all, AirAsia aimed at a different market group, those who want to travel by air but people cannot afford. AirAsia are targeting the low-cost affordable to the masses. AirAsia airlines continue to strengthen its position as Asia 's leading low-cost airlines and now the company see their own brands in the same operating manner as Ikea and Aldi supermarket and McDonald, which are low-cost and high-quality, different airline concept from
a set of organizational goals that are used to operationalize the mission statement and that is specific and cover a well-defined time frame. The Vision organizational goal that suggested powerful and compelling mental images. Mission statement a set of organizational goals that include both the purpose of the organization, its scope of operations, and the basis of