Southwest Airlines Case Analysis

Southwest Airlines is one of the biggest United States airlines which prides itself in its low-cost strategy to attract and keep up more clients. On a given day, Southwest Airlines operates over 3,400 flights. It has a more than of 46,000 employees. To reduce maintenance and training costs, Southwest Airlines use only Boeing 737s. As of today the company operates 647 Boeing 737s, which fly to 93 destinations across the US. Southwest Airlines have been able to survive even when faced with stiff competition because of its low cost approach. However, this success has also been attributed to the high level of care and appreciation on its clients and employees.

Southwest Airlines is one of the best airlines in the United States. It is widely known

Additionally, the mission statement draw the values of the airline, which are promoting the company spirit as well as individual pride among its employees. Finally, the mission statement portrays a very positive and attractive image of the airline’s dedication towards the providing of the best services to its

For a company that highly values the input of its employees, training is a very fundamental part of its day to day activities. For the company to achieve its set goals and objectives, its employees must be thoroughly trained to deliver the high quality services as expected. Moreover, Southwest Airlines maintain close relations with their employees. The company believes that its mission and vision statements cannot be achieved if employees are not motivated towards achieving them. Therefore, training is an integral part of the company. On an average year, Southwest Airlines spends 1.2 million hours training its employees.

Southwest Airlines employees are its biggest strength. Their hiring process strictly ensures that only the best candidates are hired. Training is necessary to sharpen the skills of these employees. Its low cost approach is also a major strength as it attracts more clients. Staff members need to be trained to improve efficiency so that the company can remain profitable even after charg such low prices. Finally, Southwest Airline only purchases Boeing airplanes to keep the repair costs at minimum. This is also a significant strength (Gittell,