On September 13, 1857, Milton Hershey was born on a farm near Derry Church, a quaint Pennsylvania community. He was the only surviving child of Fannie and Henry Hershey. The Hershey family moved frequently and interrupted Milton’s education and left him with only completing the fourth grade. After a four-year apprenticeship with a Lancaster candy maker, Hershey created his first candy making business in Philadelphia. His first three attempts were fails. He then established the Lancaster Caramel Company which immediately came to be a success. That business is what set him up for his future accomplishments. Hershey grew thrilled with German chocolate-making machinery exhibited in the 1893 World’s Columbian Exposition. Hershey purchased the equipment …show more content…
Hershey’s attempts to link the consumer with the product in order to gain the consumer’s attention. When the consumer witnesses a commercial or advertisement that will fulfill their wants and needs, it is more likely for them to be interested in purchasing that product. According to Brian Martin, there are ten basic desires that a brand wants to fulfill for their consumers. The ten wants that consumers desire are to feel safe and secure, to feel comfortable, to be cared for and connected to others, to be desired by others, to be free to do what we want, to grow and become more, to serve others and give back, to be surprised and excited and to believe there is a higher purpose (Martin). The more wants that are met, the more success the brand will have. Hershey’s seeks to meet as many desires as possible by in their commercials and advertisements. “Fortunately for brands, when it comes to identifying what people want, we aren’t particular complex. The human mind seeks to satisfy ten primary wants. Direct your actions toward meeting as many as possible, and your brand will grow exponentially” (Martin). When wants are satisfied, the company is likely to gain beneficial impacts and brand trust from the …show more content…
The similar goal for each advertising strategy is to ultimately maintain or increase profit, create brand trust with the consumers and to sustain a well-liked perception of the brand. The Hershey’s brand is very stable and successful when marketing to consumers. The sources include that appealing to emotional and physical wants and desires are what best increases consumer interest. Each thread appeals to the audience’s emotions, wants and needs. The threads all have commonalities that relate to satisfying the consumer. Hershey’s maintains consumers enthusiasm by being all around family-friendly, trustworthy and sensible. The techniques used by Hershey’s is particularly to attract consumers and use persuasion to sell the product. The sources that are used to explain the marketing strategies of the Hershey’s company are able to provide explanations of what makes a successful brand. In this literature review, I have learned the similarities and differences between each one of the primary, scholarly secondary and secondary sources I used throughout this research portion. After assembling these outside sources, it is now easier to evaluate and interpret the relevance of the research and how it can be beneficial for the argumentative paper. A brand is capable of providing a deeper meaning to society through marketing. Hershey’s
The presentation will also emphasize how persuasive advertisements can have significant effects on society, including society’s ideological perception of products and their contribution to the nation’s overall health. It was even found to have more Kilojoules than an average Mars Bar! In fact, the study found that most muesli bars usually have more than 1000 Kilojoules. See how misleading advertisements and packaging can be! These clever marketing techniques give extremely sugary foods a healthy perception to make it more enticing to buy – even though it’s still not healthier than confectionary.
Milton Snavely Hershey was born on September 13, 1857. He was born near Derry Church, Pennsylvania. Derry Church is in southern Pennsylvania near the chocolate factory town of Hershey, Pennsylvania. Milton was born into a mennonite family. He spoke a german dialect of original Pennsylvania dutch. His mother followed the teachings of the Mennonites. Their simple faith was something she practiced all her life. His father on the other hand was a farmer. His father Henry Hershey, did not make much money as a farmer so he moved his family all around southern Pennsylvania. He did this in pursuit of a way to make money. Milton attended seven different schools in eight years. Going to all those different schools seemed like it was for nothing because Milton did not attend school after fourth grade. His dad pulled him out to work with as an apprentice to a printer. This did not seem to suit Milton because he later became an
Before Milton Hershey had a world wide known chocolate business, he had a small, not so well known caramel business. Milton Hershey began his chocolate making business in 1893, when his father and him traveled to Chicago to attend a big job fair (Tarshis 14), but it wasn’t until 1900 when Hershey succeed in making the first milk chocolate candy bar (The Hershey Company). Hershey attended an exhibit hall of new and amazing inventions around the world at the fair in Chicago. As Hershey walked into the exhibit hall, he was struck by a delectable smell (Tarshis 14). “Hershey was already a leading candy maker. He had created the largest caramel factory in the country, but he became convinced that the future of his business would be chocolate. At the fair in Chicago, Hershey Bought chocolate-making equipment. He had it shipped back to his caramel factory in Pennsylvania. Then he hired two chocolate makers. Soon the company was churning out chocolate candies in more than 100 shapes” (Tarshis 15).
Milton S. Hershey was born in a small Pennsylvania town named Derry Township on September 13, 18571. He was the only child of Fannie and Henry Hershey. His mother was a Mennonite2 and moved often, which disrupted his education and could only finish 4th grade3. Hershey became an apprentice of a Lancaster candy maker for four years and started to get into the candy business. Milton opened his first candy store in Philadelphia on 1876 at the age of 184which failed after 6 years and went bankrupt on 1882.5 Milton then tried his luck at opening candy stores at Chicago and New York, both resulting in failure and went bankrupt again on 1886.6 When Milton visited Denver, he discovered how to mix fresh milk with caramel and returned to Lancaster to start a caramel business on 1883. 7his business proved to be a huge success and was named the Lancaster Caramel Company8. The success of this caramel company was the thing that set Milton as a candy maker and provided him with financial stability to start on his next interest, chocolate. Milton purchased his first chocolate-making equipment from a German company called J.M.Lehmamm Company on 1893 that was displayed in the World’s Columbian Expedition9. He started a sub-company called Hershey Chocolate Company under the Lancaster Caramel Company and began to produce chocolates. On 1900, Hershey sold his successful caramel company for $1,000, 0010and in order to set his sights to begin mass-producing chocolate. Hershey needed a place to produce that much chocolate and returned to Derry Township, PA to build his new factory on 1903. The Derry Township was an ideal location for producing chocolate because of its source of water, fresh milk, and workers. The factory, later named The Chocolate Factory was built on 1905 and used latest mass production techniques that produced the first milk chocolate that was made in America 11.
Hershey accomplished in his lifetime was creating the town of Hershey, Pennsylvania. After selling his caramel business around the year 1900, Milton decided to build a factory that would mass-produce his recipe for milk chocolate. Three years later his chocolate business broke ground when he moved to Derry Church in the middle of Pennsylvania, which was dairy farming land. Hershey wanted to build an entire town around his factory so that his workers would be able to live there. He had the idea to build the town about six years after being in operation when he had retained about two million dollars from his company. Milton envisioned a place that provided his employees with their every need. Part of the construction of his town took place during the Great Depression. Hershey came up with his Great Building Campaign—a way to improve the local economy during those hard times. He gave jobs to over six hundred workers so they would build major attractions in the town, such as the Hershey Sports Arena, Hotel Hershey, and the Hershey Community Theatre. , Mr. Hershey made sure that no one was laid off in his town during the Great
You all know the Chocolate Company: Hershey's; but where did it all begin? As with Walt Disney, it started with a dream. A dream that a certain person could rule the candy market. This certain person is Milton Snavely Hershey. Milton Hershey founded Hershey’s Chocolate Company in 1900. Did you know that his first product wasn't chocolate? No, he created and sold many other confections; his greatest being caramel. His highest achievement of all was creating the world's largest candy manufacturing company today. Milton S. Hershey learned most of his work from Joe Royer, the owner of an Ice Cream Parlor and Garden. Joe Royer taught Milton for four years until he quit. Milton didn't quit because he didn't like the apprenticeship. No, he quit to start his own confectionary business. Milton S. Hershey gave this world a company that changed the way we see chocolate today.
What do you think of when you hear the word kiss? Milton Hershey did not want you to think of the romantic gesture of lips smacking together. Instead he invented the Hershey Kiss. This great invention is mouthwatering, milk chocolate that millions of people consume every year. The famous Kiss was invented in 1907 by Milton S. Hershey. Hershey wanted to intertwine romance and his passion of making chocolate. This chocolate sensation became popular for its odd tear-shaped piece of chocolate. Hershey Kisses have evolved into the fascinating chocolates people continue eating today. The multimillion dollar company continues to expand its candy making. The Hershey’s Chocolate Company took time to develop, but once they came
Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products.
...terized as the “Henry Ford of Chocolate Makers.” With the help from his aunt, he established his own candy business in Philadelphia in 1876, he was merely 19. He mainly produced caramel confections, which he ended up selling for one million dollars after a trip to the chocolate centers of Europe. With the money, Hershey bought a farm in Derry Township, Pennsylvania, and built his chocolate factory. This became the nucleus of “Hershey, the Chocolate Town.”
...he psychological effect this presentation calls upon with the audience centers around making the individual feel better or happy, as stated with the claim of sharing the M&M’s. This ties into the subconscious need the product is claiming to satisfy, because it would be reasonable to assume that everyone wants joy and happiness and it just so happens that the company has the object that will give the customer these feelings. Another desire being played upon can be seen directly in the treat, sugar. From a young age many are given sweets like candy and acquire a taste or wanting for more and it would be because the human body needs sugar as a component to run. However, to much sugar or of the wrong kind can yield different results than those that expected. As stated in the ad, it is about finding a balance between things that will benefit individuals in the long run.
The life of Milton Hershey began on September 13, 1857 on a three hundred fifty acre family farm in Pennsylvania, Derry Township. He was born here but did not stay in the same place for a long time as a kid. He moved often because his father was chasing his dreams but never having
Hershey’s takes advantage of many different types of advertising. Television commercials and ads are very common. Sponsorships is also another very common way Hershey advertises. Hershey sponsors everything from ice skating shows, to racecars. The Hershey Food Corporation is very competitive so they need this type of advertising. However, the only other major corporation to compete with is Mars. The chocolate industry is diffidently not pure competition. Mars and Hershey’s form an oligopoly. Hershey’s has so many different kind of products that they have a lot of competition. The company has branched out to where they’re not only competing against other chocolates but also for fruit candies, and baking chocolate and chocolate drinks as well. The fact that so many products are offered, extends the corporation to different divisions. Mexico and Canada have manufacturing plants. Seventeen manufacturing plants include Hershey, Pa (Hershey plant, Reese plant, West Hershey plant0, Hazleton, PA, Lancaster, PA, Memphis, Tenn., Naugatuck, Conn., New Brunswick, NJ, Oakedale, CA, Palmyra, PA, Reading, PA, Robinson, Ill., Stuarts Draft, VA, Wheatridge, CO, Dartmouth, Nova Scotia, Montreal, Quebec, Smiths Falls, Ontario, and Guadalajara, Mexico.
Milton Snavely Hershey Milton Snavely Hershey (The Chocolate King) was born September 13, 1857 in Derry Township, Pennsylvania. He was an American confectioner and philanthropist. He is the well founder of The Hershey Chocolate Company and the “company town” of Hershey, Pennsylvania.
For example, Moss spoke to Bob Drane, inventor of the Lunchables, on how they started adding sugar to the packaging by including Kool-Aid, cookies and other extras when customers started to get bored with the plain packages. Moreover, they started targeting younger kids. When the company shifted focus to the kids, the ads started showing up in the Sunday morning cartoons which announced: “All day, you gotta do what they say, but lunchtime is all yours.” In their ads they generated a feeling of empowerment to kids who now want to eat lunchables as an act of independence. They don’t make it about what is inside, but they form it into a psychological aspect.
“Despite extensive anti-hazing publicity, especially when a related death occurs, the practice of hazing is still very prevalent.” (Gilroy) Greek fraternities began as organizations that value academic success; however, in past years most have strayed from original ideals and fallen into the dangerous practice of hazing. The epidemic that is hazing has been looked over by many people, as these practices have become part of the identity of Greek fraternities. Greek fraternities have been in this country since its very beginning. “The first fraternity, Phi Kappa Beta, was founded in 1776 at William and Mary.