Microtel Case Study

A. History and Ownership

Mr. Jose Mari del Rosario, President/CEO of the Microtel Inns & Suites (Pilipinas) Inc. (MISPI), brings together like minded professionals and entrepreneurs that shared a vision of bringing to the Philippines a world class hotel product which has a broad consumer appeal, one that provides consistent quality, safety, convenience and value. Equally important is that the products takes into the needs of the hotel owner-low cost operations, and high rate of returns on investment.

Mr. del Rosario, while finishing his MBA at Boston College’s Arthur D. Little School of Management, discovered Microtel Inns & Suites and found that the hotel product to meet all those qualification does exist.

In 1997, MISPI bought the master franchise of Microtel Inns & Suites for the Philippines. The group also performed another affiliate company to invest in the Microtel developments.

In 2001, the first 3 Microtels opened in Tarlac, Batangas, Cavite. This was followed by Baguio in 2003, Boracay in 2006, Davao 2007, Cabanatuan and Cebu in 2008 and Palawan in 2009 Microtel Mall of Asia.

The 78-room Microtel by Wyndham Sto. Tomas , Batangas is owned by First Batangas Hotel Corporation, a joint venture company composed of Microtel Development Corporation, First Philippine Holdings Corporation and Batangas Asset Corporation.

The Microtel Concept

The company’s main product is Microtel Inn & Suites, a chain of budget/economy hotels, which is unique in design, cost structure, and philosophy of operation. Unlike chain hotels that have piled on amenities while boosting their rates into mid-priced segment, Microtel properties offer back-to-basics approach: clean, comfortable rooms at value rates.

Microtel owners offer the travelling publi...

... middle of paper ...

...w opportunities to grow, to more effectively operate our business, to function better as a team, and to understand, meet and exceed their expectations of our customers.

8. Partner with Your Community

Be a positive economic and moral face in the communities in which we operate. Find ways where you can be more meaningfully involved and give back to the communities where you serve. Our success depends on their support and goodwill.

9. Promote Diversity

As an essential component of our business culture, everything and everyone matters. We must commit to being an inclusive business that extends to and embraces every employee, customers & vendors.

Organization Structure and Human Resource

Microtel Inn & Suite Sto.Tomas, Batangas has a total of 21 employees led by the Resident Manager. As can be seen, staffing is lean and the organizational structure is relatively flat.