More handpicked essays just for you.
Marriott international introduction
Marriott international marketing research case study
Marketing challenges in Marriott Hotel
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Marriott international introduction
Marriottt International, Inc. is an American diversified hospitality company with broad portfolio of hotels and related lodging facilities.It has more than 3900 properties in over 72 countries and territories around the world. Founded by J. Willard and Alice Marriottt and guided by Marriottt family leadership for more than 80 years, the company is headquartered in Bethesda, Maryland, USA, and reported revenues of nearly $13 billion in fiscal year 2013 (Marriottt.com)
Marketing Planning and Objectives
The hotel is continuously expanding and in year 2010 announced plans to add over 600 hotel properties by 2015 mostly from emerging markets like India, China and Southeast Asia (reuters.in) Marriottt thrived by operating utilizing many different brands, several of which incorporate the Marriottt name in them. However, one of its most famous brand names stands alone: The Ritz-Carlton, with luxury hotels and resorts around the world. In October 1993 Marriottt Corp. was divided into two companies: Host Marriottt Corporation, which owns real estate and operates airport concessions; and Marriottt International, the lodging business. By 2004 Marriottt had about 255,000 rooms, with revenues of more than US$10 billion. In 2004, Marriottt controlled 17 percent of all branded full-service hotel rooms in the United States. In fiscal year 2006, Marriottt International reported sales from continuing operations of US$12.2 billion.
According to DiversityInc magazine, for the fourth consecutive year, Marriottt was ranked among the "Top 50 Companies for Diversity" as the highest in the lodging industry. Marriottt also placed number four in the "Top 10 Companies for People with Disabilities" category. A total of 317 companies completed the survey. A...
... middle of paper ...
...dures. Job descriptions are closely defined with little flexibility. Jobs are divided in different specialization e.g. finance and marketing. This makes control easier. All orders are taken from the head office. In Hong Kong's JW Marriottt the general manager maintains control of the business and makes decisions in terms of the whole organization. This leads to little opportunity for subordinates to make their own decisions leading to a lack of motivation. The Marriottt prevents this from taking place by having some decentralization within the structure. Marriottt's organizational structure subordinates in each department will take orders from the manager of that particular department, likewise the general manager will have the authority over the managers of each department. Also, written documents and weekly meetings between departmans managers and employees.