I find the medication commercials to be interesting. All of them claim to work miracles on whatever may be ailing you, whether it is eczema or arthritis. Yet all of the come with a whole host of side effects that sound like they would be worse than dealing with the actual ailment. For example the medication afrezza which is an inhaled insulin for diabetes states at the end of their commercial not to take afrezza if you are allergic to afrezza, after this statement they go into detail on side effects that may occur is you are allergic to afrezza. In my head I am always hoping that there is a way to test the patient to make sure they are indeed not allergic before they administer the said drug, and that they do not have to take a chance on the
side effects. Depending on the commercial, take the afrezza medication commercial for instance, the way they market the medication - people walking with food popping out of different locations while they do different activities at what looks like a park- does not strike me as the best way. It would be more effective, in my opinion, to picture the ease of use of the inhaler, the convenience of it, the small size rather than seeing people walking in a park with food popping out from behind a bush. Another downfall I see in the advertisement of this medication is, upon stating the lengthy side effects it states you must take afrezza with a long acting insulin. So patients are not replacing one medication, but rather adding an additional medication. These flaws are not limited to this one medication, I find hypocritical statements in these types of commercials frequently and maybe I am over critical but I believe there could be a better way to market some of these drugs.
at the bus stop, or walking past a shop window. All have some sort of
Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.
In our society the media has the ability to get us consumers to buy products that we don't need but through advertising they allow us to feel that we must have it, in order for them to make money. They achieve this through advertisements that can be found in magazines, music videos, commercials, billboards, television/ radio and on the internet. A type of advertising that this essay will focus on are commercials. Through some commercials the cultural industry plays with our emotions to convince us we need their product. These commercials can touch people emotionally by making them tear up, laugh, feel sad etc, or can make you feel that a certain product will make you feel a certain way, or help you better your life. This essay will examine the critical theories perspectives mainly focusing on Theodor Adorno by looking at the cultural industry, and analyzing Dove, Proactiv, Ford and Apple commercials that play with our emotions.
In this essay, I will conduct a sociological analysis of television commercials. The cultural norms in the commercials and a reflection on how commercials are agents of socialization will also be part of this analysis. For each commercial, I will reflect on how advertisements define an idealized self, or in better terms, how each commercial illustrates an image of what we should be, must be or ought to be. The characterization of a desired state that each commercial presents will be part of the cultural norms analysis as well. Therefore, issues like racism, sexims and how men and women are portrayed differently in commercials will come up in this paper. Most importantly, this analysis will focus on the issue behind the hegemony theory.
In his article “Pharmaceutical Ads: Good or Bad for Consumers?” Larry Woodard addresses the problem of direct-to-consumer pharmaceutical advertising. In particular, the author, in a very objective way, examines different perspectives on the direct-to-consumer pharmaceutical advertising. He does not criticize the direct-to-consumer pharmaceutical advertisement in particular, but rather focuses on the problem of the pharmaceutical advertisement as a whole. Moreover, Woodard expresses a concern regarding pharmaceutical companies that “receive taxpayer subsidies” and at the same time put their own profit above their ethical obligations to the society. As for my opinion on the direct-to-consumer pharmaceutical advertisement, though I can agree with some of the points offered by the proponents of the topic; I believe pharmaceutical companies should have limited rights when advertising their products.
As human beings we see greed as derogatory, holding a negative connotation that many fear being labeled as. However, greed has a separate meaning we often overlook, that is the pursuit and acquisition of the unknown. In the Samsung phone commercial, greed is portrayed as an all-in-one package, containing the new, powerful, and iconic technology of the modern world.
The Paco Rabanne Invictus fragrance for men advert, published in 2013, seems to portray how a modern male should appear: strong, muscular, and heavily tattooed while women are perceived as relationship-oriented, and eye-candies: a lightweight drapery hides their private parts whilst revealing their forms. Thus, it reinforces gender stereotypes. As Buying Into Sexy points out sex sells, and people tend to be heavily exposed to adds as well as “music videos that feature plenty of sexual innuendo”. That is why humongous corporations “(create) a certain environment of images that we grow up in and that we become used to (in order to) shape what we know and what we understand about the world”, states Justin Lewis in Mickey Mouse Monopoly. So, how is the ideology of masculinity represented throughout this ad? The warrior-esque man is physically desirable, and irresistible to women. Even though the audiences are aware of the existed hyperbole, they might focus on the experienced feelings of smelling good.
Analysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety
Ford paid the producers of Casino Royale, another James Bond movie, $14 million dollars to have a three-minute spot featuring Ford’s new Mondeo. Companies, brands and conglomerates are starting to branch out in their marketing and advertising techniques. This is only one example out of millions. Product placement today, throughout the media and film industry, is a new advancement in the way a company can advertise and market.
The Institute of Medicine and its article titled Preventing Medication Errors highlights the dire need that the medical community has in trying to prevent adverse drug events (ADEs). The article listed different ways to attempt to reduce the number of ADEs, some methods including; more extensive provider-patient teamwork and communication, using improvements in technology and prescribing medications, improved labeling for medications, and policy recommendations.
The aims of the post-marketing safety surveillances program are to examine and quantify new drug safety issues, to recognize risk factors of product marketing, and to control medication use patterns (3). If undesirable effects are noticed In this forth phase of trial, the drug might get withdrawn from the market.
Advertisements and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and lots of other countries have been heavily influenced by advertisements. These ingenious tools are used to make people desire to buy a product or contribute to the success of a product in some way. In more modern history advertisements have been implemented into television and other mediums of mass media. Because so many people watch television everyday it is the perfect tool to advertise with. Also, the advertisements must be interesting and have enough appeal to actually captivate the audience’s interest. The car insurance company Geico understands this concept very well. This company literally has an entire arsenal of commercials that tie together in some way and make anyone watching full of laughter. One of the newest commercials this company has devised involves old MacDonald and his spelling ability. This particular advertisement makes use of many effective marketing strategies to try and convince people to buy their car insurance instead of a similar product. This single commercial falls perfectly in line with Geico’s overall marketing strategy that is heavily reliant on releasing groups of iconic commercials with lots of humor and witty banter.
One of the worst being death. While they don’t happen that often, “some Patients do experience allergic reactions” (Opposing Viewpoints). For example, when I was 12 I got my tetanus and meningitis vaccinations. About eight minutes after the shots I fainted. This was an allergic reaction and will stay with me forever. Although there were no major side effects for me that doesn't mean that there are not any for other children. I was told that it was just the anxiety of the shot that made me faint, but Opposing Viewpoints says, “for the pharmaceutical establishment a link must never be admitted”. This is because billions of dollars are at stake here. They would lose a ton of money. “It’s all about the money” (Opposing
Pharmaceutical industry in Bangladesh contributes a considerable portion in country’s economy. There are 250 allopathic drug manufacturing companies with more than 8,000 brands operating their activities within the country to meets internal as well as external (export) demand. This large number of drug is composed of 117 essential drugs and 100 supplementary drugs. The pharmaceutical market in Bangladesh earns total revenue of over 95.2 billion BDT (Bangladesh currency in Taka) with a growth of 12% annually of which a large percentage comes from sales of Over The Counter (OTC) medications1, 2. Pharmaceutical companies are allowed to promote their Under the counter (UTC) brands in specific media (medical journals, therapeutic indexes, etc.) but not in mass media. OTC drugs may promote to the mass media, but they need prior approval from the directorate of drug administration, Bangladesh. Nevertheless, advertisement of product creates awareness to the target customers, example; OTC advertisement to the mass people and UTC to the physicians. So, advertisement is an important factor to increase the sales value of the drug. In this advertisement, drug manufacturing company promote their product and portfolio related information to the physicians and end level customer3. Pharmaceutical companies mostly focus attention to advertize pharmaceutical products in the Therapeutic indexes and medical journals.
I have been feeling a little overwhelmed lately, so I decide see my medical doctor to seek her advice on what I can do about my mental health. When I meet with her, she asks me if there have been any changes in my life that might explain my depression. Unfortunately, I cannot think of any particular cause for these feelings. My doctor suggests that I start taking a drug to help me overcome my unhappiness. She tells me that she can prescribe it right now if I want her to. It surprises me that she does not recommend therapy and instead offers a chemical cure. Since this is the first time I am seriously considering using a drug to "fix" my mood, I tell her that I will do some research and let her know my final decision. I do not know very much about antidepressant medications, so she gives me the names of a couple of popular drugs used to treat depression, Paxil(r) and Zoloft(r), to help me with my investigation. I feel the best place to start my inquiry is to look at the websites of the companies that produce these drugs. I figure that these sites will provide me with the information I need to make an informed decision on whether drug treatment, and which drug treatment, is right for me.