Direct To Consumer Pharmaceutical Advertising Summary

431 Words1 Page
bulb-icon

Recommended: Conclusion On Prescription Drug Advertising

In his article “Pharmaceutical Ads: Good or Bad for Consumers?” Larry Woodard addresses the problem of direct-to-consumer pharmaceutical advertising. In particular, the author, in a very objective way, examines different perspectives on the direct-to-consumer pharmaceutical advertising. He does not criticize the direct-to-consumer pharmaceutical advertisement in particular, but rather focuses on the problem of the pharmaceutical advertisement as a whole. Moreover, Woodard expresses a concern regarding pharmaceutical companies that “receive taxpayer subsidies” and at the same time put their own profit above their ethical obligations to the society. As for my opinion on the direct-to-consumer pharmaceutical advertisement, though I can agree with some of the points offered by the proponents of the topic; I believe pharmaceutical companies should have limited rights when advertising their products. The major issue with the direct-to-consumer pharmaceutical advertisement is premature advertisement of new drugs: Pharmaceutical companies rush into selling and advertising products …show more content…

Proponents of the topic claim that “ads inform consumers about important treatable health conditions”, but in reality the most these ads can do is raise awareness. The pharmaceutical advertisement does not provide any valuable information about health conditions; it is not a documentary or an educational movie. However, many individuals consider themselves competent enough to self-diagnose based on the pharmaceutical advertisement, thus making the job of the medical specialists harder than it already is. This new attitude of knowing better than trained professionals changes the whole dynamic of the doctor-patient relationship and undermines the medical personal’s

Show More
Related

  • Summary Of Marketing Plan For Pharmasim

    492 Words  | 1 Pages

    Our original marketing plan was not a plan at all. We wanted to see success and focused on revenues, net sales, and stock price to gauge whether we were doing what was best for the company. We made sure to locate a target market and base our promotional tactics on what young and mature families want and need. We ensured that we did the right thing in the face of adversity, especially when concerning intercompany issues and product tampering. We wanted to make sure that we were selling great products that did their intended job at a fair price, and made sure our products were easily accessible to consumers.

    Read More

  • Satire In Magna Galoles

    740 Words  | 2 Pages

    This article’s target is to raise alertness, give caution, and create comedy about the often-misleading advertisement industry. Through convincing writing techniques the onion uses exaggeration, scientific data and medical explanation, to make fun of an everyday advertisement. The writer(s) also create a methodical and noticeable satirical piece of literature.

    Read More

  • Direct-To-Consumer Advertising

    1005 Words  | 3 Pages

    Direct-to-consumer (DTC) advertising refers to one of the marketing strategies in a pharmaceutical industry. As pharmaceutical products directly affect people's lives and health, many industrialized countries ban DTC advertisements; the United States and New Zealand are the only industrialized countries that allow DTC advertising of prescription medicines. However, there is a controversy over whether DTC advertising, as one of the most effective forms of mass communication, should be more regulated than it is now. This debate is ongoing. This research argument, however, contends that people need stronger regulations against many DTC advertisements in the pharmaceutical industry because they are usually manipulative and misleading to people.

    Read More

  • Over Diagnosis And Over Prescriptions Of Adhd

    1834 Words  | 4 Pages

    since the FDA allowed companies to advertise directly to consumers we saw an increase in

    Read More

  • Glucerna Advertising Analysis

    706 Words  | 2 Pages

    “The average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on” (Fowles 2). In the lives of Americans, it is roughly impossible to avoid advertising. Advertisements are meant to capture the attention of a particular group of individuals; based on their age, desires, and motives. For example, the product Glucerna presented in a 2015 AARP magazine appeals to audiences dealing with diabetes. This 2015 AARP Glucerna advertisement attracts its audience through a variety of techniques which include satisfying the need to feel safe, aesthetic sensations, and glittering generalities.

    Read More

  • The Positive Influences of Advertising

    1142 Words  | 3 Pages

    Advertisements influence people more positively than negatively by helping satisfy one’s needs. They help us accomplish one’s motives; the needs to nurture, achieve, and affiliate. To avoid advertisements from negatively convincing us, we need to appear cautious about a product. We need to be aware of the pros and cons of a product, look at product reviews, and understand the importance of an item when purchasing one.

    Read More

  • Rhetorical Analysis Of Coca Cola Advertising

    718 Words  | 2 Pages

    The first few words within the outline written in bold read “You would never drink a product,” and the last few words within the outline written in bold read “had it not been for advertising.” The author suggests that people buy this product—no matter how harmful it may be—because of the advertising and marketing schemes used to sell the product to consumers, which manipulates the consumer’s thoughts about the product and makes

    Read More

  • Summary: Direct-To-Consumer Advertising

    569 Words  | 2 Pages

    As an example, when marketing and advertising its medical medications and medical treatments by television, magazines, and online towards consumers, pharmaceutical companies used the method known as product-claim advertising. Mainly, the purpose of the product-claim advertising is for pharmaceutical companies must mention the drug’s name; what pharmaceutical company or companies represent the drug produced; and provide a brief summary of the benefits and risks of the drugs advertised and marketed (Connors, 2010, p. 268). Questionably, pharmaceutical companies repeatedly claims that the importance of direct-to-consumer advertising is to encourage an educational discussion between consumers (Patients) and physicians about health, diseases, and treatments (Connors, 2010, p. 269). Then again, pharmaceutical companies’ direct-to-consumers marketing and advertising continued to develop negative consequences and threatening to consumers’ health. To demonstrate, Connors (2010) exposes that pharmaceutical companies’ direct-to-consumers advertising methods exposes mislead and inaccurate information that affects the public health (p.

    Read More

  • Consumerism In Health Care Essay

    1099 Words  | 3 Pages

    An article provided by Hone identified four major factors that he believes has shifted the power in health care to consumers. First, the direct-to-consumer (DTC) advertising of prescription drugs over the past decade influencing and empowering consumers to ask their physicians for particular brands. Patients used to accept and trust the recommendations of their health care providers usually without question. Second, the vast increase in health information readily available and often aimed at consumers for supporting their efforts on educating them on their health conditions an...

    Read More

  • Factors of Pharmaceutical Advertising in Bangladesh

    1342 Words  | 3 Pages

    Pharmaceutical industry in Bangladesh contributes a considerable portion in country’s economy. There are 250 allopathic drug manufacturing companies with more than 8,000 brands operating their activities within the country to meets internal as well as external (export) demand. This large number of drug is composed of 117 essential drugs and 100 supplementary drugs. The pharmaceutical market in Bangladesh earns total revenue of over 95.2 billion BDT (Bangladesh currency in Taka) with a growth of 12% annually of which a large percentage comes from sales of Over The Counter (OTC) medications1, 2. Pharmaceutical companies are allowed to promote their Under the counter (UTC) brands in specific media (medical journals, therapeutic indexes, etc.) but not in mass media. OTC drugs may promote to the mass media, but they need prior approval from the directorate of drug administration, Bangladesh. Nevertheless, advertisement of product creates awareness to the target customers, example; OTC advertisement to the mass people and UTC to the physicians. So, advertisement is an important factor to increase the sales value of the drug. In this advertisement, drug manufacturing company promote their product and portfolio related information to the physicians and end level customer3. Pharmaceutical companies mostly focus attention to advertize pharmaceutical products in the Therapeutic indexes and medical journals.

    Read More

  • Advertising and Ways to Expose New Products

    1335 Words  | 3 Pages

    In these days advertising has a variety of ways to expose any new product . Such as T.V commercials , street ads , radio , websites , newspapers , and so on .. . But , with the advance of advertising , people tend to be superficial or unaware about what being exposed to them . However , that is not people mistake because some companies conceal their backwards when displaying their products . For that reason , people should be more aware about what happening and know how to react to that action .

    Read More

  • Cognitive Dissonance and Advertising

    1954 Words  | 4 Pages

    The purpose of advertising is simply to sell a product or a service. In social contexts ads have many other applications such as reducing accidents, increasing voting and reducing smoking which must be assessed instead of profit. However people do not automatically buy a product after they are exposed to an ad. First, they have thoughts or feelings about a product, and then they buy it. Advertising and other types of marketing communications directly affect consumer’s mental processes. Advertising can be thought of as stimulus that produces a response or an effect. Moreover, the main objective of advertisements is to convince consumers that the alternative offered by the product provides the best chance to attain the goal.

    Read More

  • Advertising: Information or Manipulation

    604 Words  | 2 Pages

    When is comes to advertising, there is a thin line between information and manipulation. Although companies spend a great deal of money and effort enlightening the world on the existence of a new product that could potentially improve the lives of their consumers, the messages behind these advertisements “can make us unsatisfied with who we are and greedy for what we don’t have” (source D). Faulty advertisements that i...

    Read More

  • Negativity in Advertising

    2092 Words  | 5 Pages

    Because our economy is based on consumption, and because that consumption keeps people employed, advertising is indispensable—it motivates and persuades people to consume. Also, advertisements don’t fulfill their primary purpose of providing the customers with information about products. Although advertisements should successfully stimulate consumption, economic activity, and life styles, advertisers should consider whether or not their product will truly benefit the consumers that will buy this product. Instead of using advertisements to maximize profits, advertisers should promote their products in a way that makes the consumers truly feel the need to buy the product.

    Read More

  • Advertising Is Big Business?

    777 Words  | 2 Pages

    In regards to Nielsen CO, I believe the Nielsen company was right when they said that American televising displays an average of 80 drug ads each hour. I myself have noticed that there are a lot of drug ads regulated on television daily. Personally, I believe that the prescriptions ads on television are not necessary, but they can be helpful to many people. Companies spend millions of dollars on placing ads all across the world. They are willing to take these extra measures simply because it helps them bring in more revenue. It’s like spending 5 million dollars a year on prescription ads. And receiving 20 million dollars that same year, through sales.

    Read More

More about Direct To Consumer Pharmaceutical Advertising Summary

Open Document