Prescription Drug Advertising

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Recommended: Role of effective communication in Health

Interpersonal communication is described by Schiavo as a multi-faceted influenced concept. With cultural, community and literacy on the forefront of consideration, these are the means influencing perceived information (Schiavo, 2007). The perception of information can be altered by technology-mediated communication. The article I choose to review was designed to look at the direct to consumer product- specific television prescription drug advertisements during 2001.As the public spends numerous hours viewing television and is easily influenced with the numerous advertisements. Many of the drug advertisements have intent to effect health and specific diagnostic awareness. The current direction of health communication is that of empowerment of the rights of patients (Schiavo, 2007). I have chosen to review an article from the Journal of Health Communication. The Journal of Health Communication reports studies both of qualitative and quantitative values for the scholarly and professional individual. It is designed to give concise and ethical reviews of academic research (Scott C. Ratzan). Furthermore, the Journal of Health Communication focuses on promoting the vital life of the individual and the good health of the world’s people with presentation of research for the purpose of better health (Scott C. Ratzan). I choose to review an article which focused on the increased volume of prescription drug advertising directed to consumer, as it has grown tremendously over the past few decades. It has been reported, drug advertisements have experienced a significant increase in the amount of money spent on advertising from $47 million dollars in 1990 to nearly $2.5 billion in 2000 (Frank, Berndt, Donohue, Epstein, & Rosenthal, 2002; M... ... middle of paper ... ...re required to devise a study to the benefits of the individual as well as the masses and finally report with a sense of ethics and objectivity. Works Cited Baylor-Henry, N. (1998). Guidance for industry, consumer-directed broadcasted advertisements . (2003, from http://www.fda.gov/bbs/topics/NEWS/, August 2). U.S. Food and Drug Administration(FDA)1999 . Kaphingst, K. A. (2004). A Content Analysis of Direct-to-ConsumerTelevision Prescription Drug Advertisements. Journal of Health Communication,Volume 9: , 515–528,. Office, U. A. (2002). Prescription drugs: FDA oversight of direct-to-consumeradvertising has limitations (GAO-3-177). Washington, D.C. Ostrove, N. M. (2004). Statement of Nancy M. Ostrove, Ph.D., Deputy Director, Division of Drug. Schiavo, R. (2007). Health Communication; From Theory to Practice. San Franscisco : Jossey-Bass.

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