Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
In the history and development of advertising
Media influence on the younger generations
Essays on drugs and adolescents
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: In the history and development of advertising
Many children can quickly recall that eye shutting public service announcement that sends thrills through their body. The advertisers are looking at every single detail and for good reason, they have to get into the viewers head and make it relevant to them. Using techniques such as fear, specific characters for the target age group and a setting suitable for the commercial, ads can create a life changing experience. To truly examine the differences and similarities between ads and how they’ve changed over the years, the ads being presented are selected from different periods in time. Culture and style change constantly and marketers must follow this trend to impact their target audience with effective strategies.
The teenage mind trembles when thinking of a childhood fear or experience. The diving board ad displays a common childhood anxiety of jumping into a pool that lacks water to catch the diver, leaving the imagination to determine the fate of the helpless diver. This commercial was aired in the United States because this is a family oriented fear which can be discussed among a family and leaves a lasting impression. Simple but deadly scenarios were more thought upon back in the 1980’s compared to the present day, where murder and far more bizarre events occur on a regular basis. The more current commercial involving cocaine is extremely graphical and wasn’t aired in the United States, but rather in New Zealand. America is considered a family oriented country, and this commercial is not within the family oriented range of entertainment. This takes the approach of modern day fear to a whole new level by showing a man essentially wasting his brain on drugs. The actor removes brain matter from his head; the brain matter re...
... middle of paper ...
... but it shows a close up of his face. This close up changes the view that the viewer saw at the beginning of the commercial by adding a unshaved face, meaning he is unkempt and resembles a homeless person. In the diving commercial the pool is empty, implying she is on her own and even though her friends brought her into it, there’s no one there for her once she gets into the world as an addict.
“Teen drug use in exactly the campaign's demographic has dropped sharply - there are over 800,000 fewer American teens using drugs…”(2) This striking but true statement is a product of break through advertising strategies, and over the years researchers have developed new ways to help adults and teens stay away from drugs. By using fear, the ads setting, and incorporating actors that pertain to the target audience, drug advertisements have been a huge success in the world.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
We used this strategy and targeted all students, both male and female, in the video since in this period in history it would be offensive if we directed the ad specifically towards males, following the stereotype of the “problematic boy”. Another persuasive technique we used was appealing to the dramatic benefits of the post-treatment of adderall by having a student imitate exaggerated behaviors of short attention span and impulsive nature that resulted in poor grades. Then after the same student takes adderall, he portrays a completely different character and becomes very attentive and productive in his studies, which results to an A in his next assignment. This is critical in Singh’s “Not Just Naughty: 50 years of stimulant drug advertising”, as he emphasizes how drug advertisements commonly present a post-treatment normal reality of a highly idealized “portrait of an ideal family—bright, attractive, well behaved, in control, White, middle class” (Singh, 145).... ...
This commercial uses several of the qualities of modern advertisement outlined by James B. Twitchell (1996). The most obvious quality that is employed by this advertisement is the use of the profane. The advertisement not only includes actually profanity with Aubrey cursing and calling out the marketing developers on their questionable choices, it also uses profane humor by poking fun at itself and the idea of a marketing conglomerate throughout the entire commercial. The use of profane
During the next minute the audiences desires, dreams, and fantasies are at the mercy of the Kia commercial. Yet, some people are unaware that the commercial draws the viewers’ attention with current pop culture music aimed at a younger audience, and people who want to relive their youth. In-addition, high energetic animated fluffy characters that assimilate to ordinary people’s lives create a world that blends ordinary locations with a fantasy life. Both music and animated characters collaborate and offer a fun escape from reality. With precise advertising techniques the ad is also able to target kids. Children will laugh and dance along with the commercial, and be able to connect the characters and song to the ad. The advertisement developers are aware that children spend a great number of hours watching TV, and that the children have a great impact in their parent’s future purchases. Nonetheless, advertisements ha...
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
This helps widen the idea of just how many ways children and teens can be affected by advertisements not just by making them more accessible but making them a part of what this society is. By making their products a part of the child’s life they are allowing the product to become a norm in the life of a child.
When we think of pop culture, many things come to mind. Celebrities, music, movies, and the occasional sex tape scandal. However, there is one thing that is so ubiquitous, we often forget its there; drugs. Drugs in pop culture heavily influence the lives of everyone in one-way or another, whether we choose to recognize it or not. From things like music and movies, to loved ones battling drug addiction.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
For nearly one hundred and fifty years marijuana has been illegal in the United States of America. Though marijuana naturally grew in all of our fifty states, it was outlawed due the superior strength and durability of hemp rope. This threatened to replace cotton rope, which would cost wealthy cotton owners a lot of money. To this day marijuana is still outlawed in the U.S., however rope has nothing to do with it. Once slavery and the “cotton boom” were over hemp made a little bit of a comeback in a smoking form. Then, in the early 1940’s the government began releasing anti-marijuana propaganda. In the 1960’s when marijuana became popular amongst pop-culture, a movie by the name of “Reefer Madness” was released depicting marijuana users as fiends and criminals who’s normal everyday lives fell apart, and spun out of control due to the addiction to the drug. Even in the present day organizations, as well as the government, continue to try and sway people from using the substance by portraying users as irresponsible idiots. Some examples of behaviors portrayed in the commercials are: accidental shootings, running over a little girl on a bike, molesting a passed out girl, supporting terror, and impregnating/becoming impregnated. I feel that these advertisements are ridiculously tasteless and misleading. Through personal experience, surveys, an interview, and a case study I intend to prove that marijuana users do not behave in the fashion that the anti-marijuana campaign ads would suggest, and furthermore, I expect to find that the ads so grossly misrepresent the common user, even those who do not use disagree with the negative portrayals. I also challenge you to think about the suggested situations and behaviors from the commercials, I feel that you’ll see every situation and behavior in the advertisements is much more feasible to a person under the influence of alcohol than under the influence of marijuana.
Most of this ad pictures in this set are persuasive enough to convice people from drinking and driving and using drugs. Most of these ad are very effective because they all show what the concequences of drinking and driving and using drugs can lead to. It is up to us as a society to try and help each other out and put an end to this issues.
Teens are an easy reach for advertisers. “Teens are jaded, bombarded by tons of advertising messages”(Winsor 1). There are advertisements at movie theaters, on television, and in teen magazines. Advertisers also reach teens through social media such as the internet and websites. Teens are constantly on Facebook and YouTube, whi...
It has been discovered that most people who struggle with drug addiction began experimenting with drugs in their teens. Teenage drug abuse is one of the largest problems in society today and the problem grows and larger every year. Drugs are a pervasive force in our culture today. To expect kids not to be influenced by the culture of their time is as unrealistic as believing in the tooth fairy (Bauman 140). Teens may feel pressured by their friends to try drugs, they may have easy access to drugs, they may use drugs to rebel against their family or society, or they may take an illegal drug because they are curious about it or the pleasure that it gives them.
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.
Looking in the background of the picture used in the ad, very bright and white colors will stand out making it hard to really see what is in the background. This is because the idea is to emphasize or focus the viewer’s eyes on the mother and daughter having a serious conversation. One can see how serious the conversation is by looking at the b...